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Chinese Television and Soft Power in Africa

Chinese Television and Soft Power in Africa
Author: Angela Lewis
Publisher: Taylor & Francis
Total Pages: 113
Release: 2023-08-18
Genre: Social Science
ISBN: 1000930211

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This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.


China's Media and Soft Power in Africa

China's Media and Soft Power in Africa
Author: X. Zhang
Publisher: Springer
Total Pages: 238
Release: 2016-04-08
Genre: Social Science
ISBN: 1137539674

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This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.


Chinese Television and Soft Power in Africa

Chinese Television and Soft Power in Africa
Author: Angela Lewis (Ph. D.)
Publisher:
Total Pages: 0
Release: 2023
Genre: Culture diffusion
ISBN: 9781032328843

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"This book examines the phenomenal growth over recent years of Star Times, a Chinese pay television company with around 30 million subscribers providing satellite television to twenty African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and kung fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspect of Star Times: how it fits into China's development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China's international image"--


China's Media and Soft Power in Africa

China's Media and Soft Power in Africa
Author: Xiaoling Zhang
Publisher:
Total Pages: 237
Release: 2016
Genre: Africa
ISBN: 9781137539663

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Introduction -- A world of shared influence / Xiaoling Zhang -- Theoretical, historical, and global. Reflections of a soft power agnostic / Gary D. Rawnsley -- The scramble for Asian soft power in Africa / Daya Kishan Thussu -- Evolving media interactions between China and Africa / Ran Jijun -- China's promotion. How much "soft power" does China have in Africa? / Helge Rønning -- Why are Chinese media in Africa? evidence from three decades of Xinhua's news coverage of Africa / Dani Madrid-Morales -- Constructive journalism: a new journalistic paradigm of Chinese media in Africa / Zhang Yanqiu and Simon Matingwina -- Chinese perception of soft power: the role of the media in shaping Chinese views and discourses of foreign aid to Africa / May Tan-Mullins -- Perceptions in Africa. Journalists and public perceptions of the politics of China's soft power in Kenya under the "look East" foreign policy / Jacinta Mwende Maweu -- Building blocks and themes in Chinese soft power towards Africa / Bob Wekesa -- Positive portrayal of Sino-African relations in the Ethiopian press / Terje Skjerdal and Fufa Gusu -- Engaging with China's soft power in Zimbabwe: Harare citizens' perception of China-Zimbabwe relations / Winston Mano -- China's soft power in Sudan: increasing activity but how effective? / Daniel Johanson -- Conclusion. Chinese soft power in Africa: findings, perspectives, and more questions / Herman Wasserman


Screening China's Soft Power

Screening China's Soft Power
Author: Paola Voci
Publisher: Routledge
Total Pages: 302
Release: 2017-10-02
Genre: Social Science
ISBN: 1317209435

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Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different cultural actors. Through analyses of film festivals, CCTV, Confucius Institutes, auteurs, blockbusters, reality TV, and online digital cultures, this book exposes the limitations of China's officially promoted soft power in both conception and practice, and proposes a pluralistic approach to understanding Chinese soft power in local, regional, and transnational contexts. As such, the book demonstrates the limitations of existing theories of soft power, and argues that the US-derived concept of soft power can benefit from being examined from a China perspective.


Chinese Soft Power

Chinese Soft Power
Author: Maria Repnikova
Publisher: Cambridge University Press
Total Pages: 128
Release: 2022-04-28
Genre: Political Science
ISBN: 1108892280

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This Element presents an overarching analysis of Chinese visions and practices of soft power. Maria Repnikova's analysis introduces the Chinese theorization of the idea of soft power, as well as its practical implementation across global contexts. The key channels or mechanisms of China's soft power examined include Confucius Institutes, international communication, education and training exchanges, and public diplomacy spectacles. The discussion concludes with suggestions for new directions for the field, drawing on the author's research on Chinese soft power in Africa.


Soft Power With Chinese Characteristics

Soft Power With Chinese Characteristics
Author: Ying Zhu
Publisher: Routledge
Total Pages: 272
Release: 2019-12-05
Genre: Political Science
ISBN: 1351804359

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This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.


China's Education Aid to Africa

China's Education Aid to Africa
Author: Wei Ye
Publisher: Taylor & Francis
Total Pages: 192
Release: 2023-05-31
Genre: Social Science
ISBN: 1000884589

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China’s rise as an aid provider in Africa has caught global attention, with China’s activity being viewed as the projection of soft power of a neo-colonialist kind in an international relations context. This book, which focuses on China’s education aid—government scholarships, training, Confucius Institutes, dispatched teachers, etc., reveals a much more complicated picture. It outlines how the divide between the Chinese Ministry of Commerce and the Ministry of Education hinders China’s soft power projection, how much of China’s aid is bound up with an education-for-economic-growth outlook, mirroring China’s own recent experiences of economic development, and how China’s aid—prioritized to reflect the commercial sector’s interests—is out of step with most international development aid, which is dominated by education agendas and the campaigns of international organizations and traditional donors; this leaves China easily exposed to the charge of neo-colonialism. This situation also reveals insufficient knowledge production of China and in South-South Cooperation. Substantial production of Southern knowledge should recognize the international development cooperation architecture as an open system by which both traditional donors and Southern countries transform.


Chinese Television and Soft Power Communication in Australia

Chinese Television and Soft Power Communication in Australia
Author: Mei Li
Publisher: Anthem Press
Total Pages: 212
Release: 2019-12-16
Genre: Social Science
ISBN: 1785272039

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Chinese Television and Soft Power Communication in Australia discusses China’s soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China’s Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.


Chinese Television and Soft Power Communication in Australia

Chinese Television and Soft Power Communication in Australia
Author: Mei Li
Publisher: Anthem Press
Total Pages: 137
Release: 2019-12-16
Genre: Social Science
ISBN: 1785272047

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Chinese Television and Soft Power Communication in Australia discusses China’s soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China’s Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.