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Author | : Haidan Wang |
Publisher | : Taylor & Francis |
Total Pages | : 329 |
Release | : 2022-09-05 |
Genre | : Foreign Language Study |
ISBN | : 1000624293 |
Download Chinese for Business and Professionals in the Workplace Book in PDF, ePub and Kindle
This volume presents a series of the most up-to-date studies on Chinese for Specific Purposes (CSP), an area that has been underrepresented in Language for Specific Purposes (LSP). Drawing from the insights and trends in mainstream theoretical and methodological LSP research, chapters in this volume explore novelties that CSP has developed to prepare Chinese for professional learners for the global economy. These encompass: needs analysis of less-surveyed high school Business Chinese or CSP academic writing classes developments on internationally oriented engineering and internship programs in China innovations in Chinese for business or legal materials development and review on textbook pragmatics studies on language arts and Chinese language use in specific or business settings technology-driven, project-based learning — or discipline-specific curriculum design. Robustly supported by studies and analysis on the global scale, this volume comprises contributions by professionals from universities across Asia and the United States, each with decades of expertise in LSP. These chapters offer critical insights necessary to help LSP researchers and educators rethink curricula and develop new initiatives for LSP. They may also serve as transferable operations that enhance the practice of LSP as a crucial component of second language education.
Author | : Yi Zhou |
Publisher | : Routledge |
Total Pages | : 152 |
Release | : 2019-12-06 |
Genre | : Foreign Language Study |
ISBN | : 0429765088 |
Download Chinese for Working Professionals Book in PDF, ePub and Kindle
Chinese for Working Professionals is for learners who intend to use Chinese in a multinational global workplace. It has eight thematic units focusing on developing learners’ transferrable skills in addition to expanding the cross-cultural competences required in a real-world work-place. Key features: Topical themes expose the ongoing changes in China for working professionals such as career preparation, economic development, business etiquette, the working environment, and overall lifestyle. Authentic reading materials and live videos on a companion website to incorporate understandings of the norm and expectations of the workplace and society at large, and also prepare learners for a quick transition from classroom to targeted scenarios. Abundant simulated real-life collaborative tasks, case studies, and projects enhance learners’ problem-solving skills in Chinese, in addition to work strategies in different scenarios such as communication for work and leisure, and teamwork projects necessary and crucial for professions in multilingual and cross-cultural global settings. This textbook is a key resource for learners of Chinese at an ACTFL Intermediate-High proficiency level and above, or CEFR (Common European Framework of Reference for Language) B1.2 to B2.1 level in terms of language control, extensive and applicable vocabulary and expressions, communication strategies, as well as cultural awareness.
Author | : Hongyin Tao |
Publisher | : Springer Nature |
Total Pages | : 414 |
Release | : 2019-08-20 |
Genre | : Education |
ISBN | : 9811395055 |
Download Chinese for Specific and Professional Purposes Book in PDF, ePub and Kindle
This book, likely the first of its kind in the English language, explores Chinese for specific and professional purposes (CSP) in terms of theorizing and developing practical applications for language teaching and learning. While research in language for specific purposes is thriving for languages such as English, there has been comparatively little such research conducted for Chinese. This volume attempts to fill the gap by bringing together practitioners from a broad international scholarly community, who share common interests yet diverse orientations. Seventeen papers are included, and address four broad thematic categories: (1) academic Chinese, (2) business Chinese, (3) Chinese for medicine and health care, and (4) Chinese for other broadly defined services and industries (diplomacy, tourism, wine-tasting, etc.). Representing the state of the art in CSP research, the book offers an indispensable guide for anyone interested in theoretical and practical issues in this area of applied Chinese language studies.
Author | : Zuocheng Zhang |
Publisher | : Springer |
Total Pages | : 277 |
Release | : 2017-07-13 |
Genre | : Language Arts & Disciplines |
ISBN | : 3319592912 |
Download Learning Business English in China Book in PDF, ePub and Kindle
This book analyses the learning experiences of students of Business English at a Chinese university. It addresses several topical issues in English for Specific Purposes (ESP) education and Business English teaching, including how ESP students learn, how they develop multiple identities. In particular, it focuses on their professional identity in the classroom, and how these identities are transferred to the workplace. This allows the author to present a model of learning Business English that corresponds to the lived experiences of students in China, but which can also be applied to other ESP learner contexts. In doing so, he demonstrates how to research the professional identity of ESP learners from multiple perspectives, and contributes to the validity of research on language learning and learner identity. This book will appeal to scholars of English for Specific Purposes, Second Language Acquisition, and TESOL Education.
Author | : Claude-Hélène Mayer |
Publisher | : Springer Nature |
Total Pages | : 251 |
Release | : 2019-09-27 |
Genre | : Business & Economics |
ISBN | : 3030251853 |
Download Managing Chinese-African Business Interactions Book in PDF, ePub and Kindle
This book provides deep insights into intercultural collaboration among business partners, employees, managers, and entrepreneurs in Chinese-African professional interactions. It presents cultural and theoretical knowledge on Chinese and African management, leadership, and philosophy. Chinese and African scholars and professionals share their insights into how to address intercultural management challenges proactively and successfully. The cases provide insights into a wide variety of industries and offer actual scenarios studied in governmental, parastatal, and private Chinese-owned organizations in twelve African countries. This book will benefit a broad readership including scholars in employment relations and business management as well as African and Chinese collaborators in academia, government, NGOs and industry.
Author | : Robert Collins |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2011-02-10 |
Genre | : Business & Economics |
ISBN | : 1118050940 |
Download Doing Business in China For Dummies Book in PDF, ePub and Kindle
Navigate China's business culture and etiquette The fun and easy way to grow your business in China This authoritative, friendly guide covers all the basics, from the nuts and bolts of Chinese business and bureaucracy to negotiating with your Chinese partners. You'll also get the know-how you need to manage day to day, from travel tips and advice on converting money to getting past language barriers. Discover how to: * Understand Chinese markets * Develop a strong business plan * Find the right employees * Work with currency controls and the Chinese banking system * Sell and source in China Explanations in plain English * "Get in, get out" information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun
Author | : Qing Xie |
Publisher | : Springer |
Total Pages | : 262 |
Release | : 2016-07-18 |
Genre | : Education |
ISBN | : 3319301578 |
Download English Language Training in the Workplace Book in PDF, ePub and Kindle
Workplace English language training programs represent a corporate investment in language skills enhancement and human capital development. This book evaluates English language training programs in Chinese workplaces by examining a range of training effectiveness variables and identifying the factors that facilitate or hinder effective learning outcomes for workplace English training programs and explores the potential benefits of these programs. This book will benefit both companies that are developing their training and development strategies and private training organizations that are developing training programs for particular industry and business needs. It will also be an excellent resource for learners who are seeking business English communication skills opportunities and trainers who are refining their workplace teaching practice. This book reiterates the significance of business English communication skills development programs in terms of the benefits to economic globalization, human capital development, employability, sustainable livelihoods, and lifelong learning in China. Having conducted a policy evaluation at both the national and local levels, this book also informs policy stipulation for corporate employee language training schemes. Although this book primarily examines corporate experience in China, the findings and recommendations will have important implications for other countries in Asia and worldwide.
Author | : Mara K. Berkland |
Publisher | : Taylor & Francis |
Total Pages | : 187 |
Release | : 2023-10-20 |
Genre | : Business & Economics |
ISBN | : 100098608X |
Download Intercultural Communication for the Global Business Professional Book in PDF, ePub and Kindle
This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals. The authors argue that the essentials of intercultural communication, such as nonverbal communication, conflict, meeting management, interviewing, and negotiations are most useful to burgeoning professionals when they are woven into discussions about economic systems, market forces, production processes, finance structures, and human resources priorities. Each chapter begins with an explanation of theories and key terms appropriate for introductory-level students in both business and communication, then supplements that discussion with examples that demonstrate the concepts at work. The cases chosen represent different market systems in both dominant and emerging economies, explaining the cultures of competitive markets with a global perspective rather than focusing on the United States. This book is ideal as a text for courses in international business or professional intercultural communication, or as a supplement for more general business and communication courses.
Author | : Xiaobo Lü |
Publisher | : Routledge |
Total Pages | : 270 |
Release | : 2015-02-24 |
Genre | : Business & Economics |
ISBN | : 1317457587 |
Download The Danwei Book in PDF, ePub and Kindle
The danwei, or work unit, occupies a central place in Chinese society. To understand Chinese politics demands a better understanding of this system. This volume provides a systematic study of the danwei system and addresses a variety of questions from historical and comparative perspectives.
Author | : Johan Bjorksten |
Publisher | : World Scientific |
Total Pages | : 235 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 9814287830 |
Download How to Manage a Successful Business in China Book in PDF, ePub and Kindle
Introduction : why we wrote this book. 1. Understanding and managing China-specific issues. 2. China holds lessons for a globalized world -- ch. 1. Chinese business climate. 1.1. Land of golden opportunity or corporate quagmire? 1.2. From manufacturing base to competitive market. 1.3. More demanding head offices. 1.4. A welcoming business climate ... 1.5. ... Or the heavy hand of the state? 1.6. The wild east. 1.7. What you as a manager can influence -- ch. 2. Differences and similarities. 2.1. Sources of some differences from other markets. 2.2. Some "China" factors with global relevance. 2.3. Common myths about China. 2.4. A diverse and heterogeneous market. 2.5. Do You really need to be in China? 2.6. Common sense solutions -- ch. 3. Key concepts of Chinese business culture. 3.1. Face - making other people look good. 3.2. Giving, and saving, face. 3.3. Guanxi - business relationships. 3.4. Government relations. 3.5. Business etiquette. 3.6. Negotiating in China -- ch. 4. The language challenge. 4.1. Language is and will remain an issue. 4.2. Make sure your interpreter understands the business. 4.3. Beware of the "confidant trap". 4.4. Checklist for non-Chinese speakers -- ch. 5. Qualities of the right expatriate manager. 5.1. Send your best people. 5.2. Professional qualities. 5.3. Personal qualities. 5.4. Long-term commitment -- ch. 6. Company setup. 6.1. Geographic considerations. 6.2. Development zones. 6.3. Legal structure. 6.4. Finding and managing business partner relationships. 6.5. Due diligence. 6.6. Consultants -- ch. 7. A winning local team. 7.1. A human resource-scare enviroment. 7.2. Characteristics of the Chinese workforce. 7.3. Find the best candidates, trust them, train them, and promote them -- ch. 8. The right corporate culture. 8.1. You cannot fake it. 8.2. Culture is especially important in China. 8.3. Invest heavily upfront. 8.4. Actively develop the culture. 8.5. Do not rush localization. 8.6. Guard against corruption. 8.7. Culture and corporate brand. 8.8. Security. 8.9. IPR protection -- ch. 9. Right business focus. 9.1. Clear business focus drives a strong corporate culture. 9.2. Market size and maturity. 9.3. Speed of change - Peter's story. 9.4. Distribution is a major bottleneck -- ch. 10. Support your frontline sales organization. 10.1. Production with or without local sales? 10.2. Establishing a sales organization. 10.3. Recruiting frontline sales people. 10.4. Training, developing, and retaining sales people. 10.5. Point-of-sales promoters. 10.6. Motivating the sales organization. 10.7. Getting paid. 10.8. Checklist for collecting payments -- ch. 11. Marketing to China. 11.1. The ear to the ground - understanding Chinese customers. 11.2. Product portfolio. 11.3. "Very cheap, very cheap"--Pricing strategies. 11.4. Why brand is so important. 11.5. PR and advertising. 11.6. Public relations. 11.7. Guanxi and marketing in China. 11.8. Branding with Chinese characters. 11.9. Brand names make a difference. 11.10. Chinese is unique. 11.11. Mainland China, Taiwan, and HK. 11.12. A few steps to successful marketing in China -- ch. 12. Successful execution demands top management attention. 12.1. Execution requires high-level, hands-on senior management attention, and follow-up. 12.2. You need to create a trusting and accepting culture. 12.3. Attaining hands-off. 12.4. Managing in downturns -- ch. 13. Dealing with head office. 13.1. Managing expectations. 13.2. Ensuring support. 13.3. Communicating and educating