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Case Studies in Management

Case Studies in Management
Author: Akhilesh Chandra Pandey
Publisher:
Total Pages: 0
Release: 2015-04-30
Genre: Management
ISBN: 9789384588045

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Presents a practical understanding of management problems. It covers all the essential principles and concepts of management. Included are case studies that are broad in scope and rigorous. Each case study provides a descriptive analysis of the critical problems faced by leading organisations, and has been chosen to reflect and illustrate a specific problem.


Project Management

Project Management
Author: Harold Kerzner
Publisher: John Wiley & Sons
Total Pages: 549
Release: 2013-01-22
Genre: Technology & Engineering
ISBN: 1118415825

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A new edition of the most popular book of project management case studies, expanded to include more than 100 cases plus a "super case" on the Iridium Project Case studies are an important part of project management education and training. This Fourth Edition of Harold Kerzner's Project Management Case Studies features a number of new cases covering value measurement in project management. Also included is the well-received "super case," which covers all aspects of project management and may be used as a capstone for a course. This new edition: Contains 100-plus case studies drawn from real companies to illustrate both successful and poor implementation of project management Represents a wide range of industries, including medical and pharmaceutical, aerospace, manufacturing, automotive, finance and banking, and telecommunications Covers cutting-edge areas of construction and international project management plus a "super case" on the Iridium Project, covering all aspects of project management Follows and supports preparation for the Project Management Professional (PMP®) Certification Exam Project Management Case Studies, Fourth Edition is a valuable resource for students, as well as practicing engineers and managers, and can be used on its own or with the new Eleventh Edition of Harold Kerzner's landmark reference, Project Management: A Systems Approach to Planning, Scheduling, and Controlling. (PMP and Project Management Professional are registered marks of the Project Management Institute, Inc.)


Case Theory in Business and Management

Case Theory in Business and Management
Author: Evert Gummesson
Publisher: SAGE
Total Pages: 441
Release: 2017-01-25
Genre: Business & Economics
ISBN: 1473926823

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′This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.′ – Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow, University of Sydney Setting out to dispel the argument that case study research lacks the science, theory and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the ′Case Theory′ concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: Guiding the reader in the theoretical and philosophical underpinning Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. This book will appeal to students, academics and researchers who are interested in the science and philosophy behind case study research as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.


The Best Digital Marketing Campaigns in the World

The Best Digital Marketing Campaigns in the World
Author: Damian Ryan
Publisher: Kogan Page Publishers
Total Pages: 224
Release: 2011-06-03
Genre: Business & Economics
ISBN: 0749460636

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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.


Case Studies in Project, Program, and Organizational Project Management

Case Studies in Project, Program, and Organizational Project Management
Author: Dragan Z. Milosevic
Publisher: John Wiley & Sons
Total Pages: 530
Release: 2011-08-17
Genre: Technology & Engineering
ISBN: 1118174291

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The ever expanding market need for information on how to apply project management principles and the PMBOK® contents to day-to-day business situations has been met by our case studies book by Harold Kerzner. That book was a spin-off from and ancillary to his best selling text but has gained a life of its own beyond adopters of that textbook. All indications are that the market is hungry for more cases while our own need to expand the content we control, both in-print and online woudl benefit from such an expansion of project management "case content". The authors propose to produce a book of cases that compliment Kerzner's book. A book that offers cases beyond the general project management areas and into PMI®'s growth areas of program management and organizational project management. The book will be structured to follow the PMBOK in coverage so that it can not only be used to supplement project management courses, but also for self sudy and training courses for the PMP® Exam. (PMI, PMBOK, PMP, and Project Management Professional are registered marks of the Project Management Institute, Inc.)


International Case Studies in Asset Management

International Case Studies in Asset Management
Author: Chris Lloyd
Publisher: ICE Publishing
Total Pages: 0
Release: 2012-06-12
Genre: Technology & Engineering
ISBN: 9780727757395

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A companion publication to Asset Management, International Case Studies in Asset Management will help companies and professionals develop and support the teaching and learning of best practices in this field.


Conducting Case Study Research for Business and Management Students

Conducting Case Study Research for Business and Management Students
Author: Bill Lee
Publisher: SAGE
Total Pages: 137
Release: 2017-10-23
Genre: Business & Economics
ISBN: 1473934400

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Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan, the series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Case Study Research, Bill Lee and Mark Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.


Contemporary Strategy Analysis

Contemporary Strategy Analysis
Author: Robert M. Grant
Publisher: John Wiley & Sons
Total Pages: 776
Release: 2016-01-05
Genre: Business & Economics
ISBN: 1119120845

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A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.


Case Studies in Strategic Management

Case Studies in Strategic Management
Author: Gunther Friedl
Publisher: Springer
Total Pages: 104
Release: 2018-09-08
Genre: Business & Economics
ISBN: 3319955551

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Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.


Case Studies in Knowledge Management

Case Studies in Knowledge Management
Author: Jennex, Murray E.
Publisher: IGI Global
Total Pages: 372
Release: 2005-04-30
Genre: Computers
ISBN: 1591403537

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Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational culture and its effect on knowledge capture, sharing, re-use, strategy, and implementation of KM initiatives and a KMS. The benefit of focusing on case and action research is that this research provides an extensive and in-depth background and analysis on the subjects, providing readers with greater insight into the issues discussed.