Case Studies in Broadcast Management
Author | : Howard W. Coleman |
Publisher | : |
Total Pages | : 95 |
Release | : 1970 |
Genre | : |
ISBN | : 9780803811539 |
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Author | : Howard W. Coleman |
Publisher | : |
Total Pages | : 95 |
Release | : 1970 |
Genre | : |
ISBN | : 9780803811539 |
Author | : Howard W. Coleman |
Publisher | : New York : Hastings House |
Total Pages | : 154 |
Release | : 1978-01-01 |
Genre | : Broadcasting |
ISBN | : 9780803812215 |
Author | : Bernd W. Wirtz |
Publisher | : Springer Nature |
Total Pages | : 321 |
Release | : 2020-09-11 |
Genre | : Business & Economics |
ISBN | : 3030479137 |
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Author | : Ann Hollifield |
Publisher | : Routledge |
Total Pages | : 439 |
Release | : 2015-08-11 |
Genre | : Language Arts & Disciplines |
ISBN | : 1317458540 |
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Author | : Russell H. Mouritsen |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2001 |
Genre | : Broadcasting |
ISBN | : 9780072411782 |
Author | : Richard Alvin Egli |
Publisher | : |
Total Pages | : 212 |
Release | : 1965 |
Genre | : Radio |
ISBN | : |
Author | : Emanuel T. Prostano |
Publisher | : Metuchen, N.J. : Scarecrow Press |
Total Pages | : 176 |
Release | : 1974 |
Genre | : Instructional materials centers |
ISBN | : |
Author | : George Sylvie |
Publisher | : Routledge |
Total Pages | : 371 |
Release | : 2009-03-04 |
Genre | : Business & Economics |
ISBN | : 1135594457 |
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Author | : David Gene Schmeling |
Publisher | : |
Total Pages | : 210 |
Release | : 1967 |
Genre | : Radio stations |
ISBN | : |
Author | : Gracie L. Lawson-Borders |
Publisher | : Routledge |
Total Pages | : 200 |
Release | : 2006-08-15 |
Genre | : Business & Economics |
ISBN | : 1135607125 |
This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.