Case Method In Management Education Vol 1 PDF Download

Management is an action-oriented discipline which requires dynamism to attain effectiveness. Managers succeed or fail, not so much because of what they know but because of what they do. A person cannot be expected to succeed simply by studying excellent books on management, no matter how thoroughly the text material is mastered.The present book is an attempt to present the accumulated managerial experience through various case studies. Every case has unique aspects requiring its own diagnosis and undertaking as a prelude to judgement and action, and providing aspiring managers with an important and valid kind of practise in dealing with management problems. The book has been divided into two parts. Part I gives text in terms of two chapters, one on case method and second on case writing. Twenty-three exercises have been presented to facilitate case writing. Part II gives guidelines for analysis and discussion, presents case studies in six sections: employee relations, entrepreneurship and institution building, finance, marketing, organisational development, culture and organisational processes. The book is expected to be useful to students of business administration and participants of management development programmes.