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CASA Marketing: Intro to Search Engine Optimization (SEO)

CASA Marketing: Intro to Search Engine Optimization (SEO)
Author: Todd Kelsey
Publisher:
Total Pages: 156
Release: 2016-12-19
Genre:
ISBN: 9781520186276
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Digital marketing is a top skill for getting hired. Learn search engine optimization from friendly top-rated expert Dr. Todd Kelsey, PhD. Easy to understand, conversational language.This book is part of the CASA series: (C)Content/SEO (A)Adwords/Search Engine Marketing (S)Social Media Marketing (A)Analytics. CASA is a focused, integrated approach that has helped thousands of learners better understand digital marketing, strengthen their current jobs, and be competitive in getting interviews and seeking work. The goal of the CASA series is to make it as easy and enjoyable as possible to explore digital marketing topics, and to focus on getting maximum return on investment. The style of writing is conversational, with a focus on fun, wherever possible. Book Overview: An easy to understand introduction to the most important aspects of search engine optimization, including understanding basic concepts like keywords, the importance of quality content, as well as tips and strategies to help you hit the ground running.There's also an introduction on how to pursue SEO-related certifications, including a special $750 discount on an industry leading SEO certification, which can strengthen your current career, or help you get an interview and a job!What this book is not: in-depth, comprehensive, or trying to cover every tool or platform (an impossible task). What this book is: easy to understand introduction to the most important tools and skills in search engine optimization. Each chapter discusses helpful resources and important issues to keep in mind, to help you hit the ground running. --CH1 - Introduction - general introduction SEO and resources to help you get acquaintedCH2 - Skillbox - Content - a look at several tools and ways to try "hands on" content development as part of learning SEO, including Blogger and Google Sites, free easy to use tools.CH3 - SEO Basics - The basics of search engine optimization and their relative importance.CH4 - Keyword Research - An introduction to keywords, and how to do research for SEO purposes.CH5 - Try SEO - Several hands on exercises for trying different aspects of SEO.CH6 - Analyze How Things Are Going - an introduction to methods of measuring the impact of SEO, including fun ways to check search rank, hunt for duplicate content, and a look at Google Analytics. CH7 - Explore Webmaster Tools/Search Console - a look at a commonly used, core tool for SEO.CH8 - Keeping Up With Changes - discussion of the importance of "learning how to learn" and an introduction to several industry resources.CH9 - Exploring SEO Certification - discussion of several options for seeking SEO certification, including a deep discount on a leading industry certification.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Author: Jennifer Grappone
Publisher: John Wiley & Sons
Total Pages: 432
Release: 2011-01-11
Genre: Computers
ISBN: 0470902590
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The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Introduction to Search Engine Optimization

Introduction to Search Engine Optimization
Author: Todd Kelsey
Publisher: Apress
Total Pages: 133
Release: 2017-06-20
Genre: Computers
ISBN: 1484228510
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Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

Casa Marketing

Casa Marketing
Author: Todd Kelsey
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2016-08-28
Genre: Google AdWords
ISBN: 9781537361901
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Digital marketing is a top skill for getting hired. This book is part of the CASA series: (C)Content/SEO (A)Adwords/Search Engine Marketing (S)Social Media Marketing (A)Analytics. CASA is a focused, integrated approach that has helped thousands of learners better understand digital marketing, strengthen their current jobs, and be competitive in getting interviews and seeking work. The goal of the CASA series is to make it as easy and enjoyable as possible to explore digital marketing topics, and to focus on getting maximum return on investment. The style of writing is conversational, with a focus on fun, wherever possible. AdWords, in a nutshell, is why Google's stock is worth bazillions of dollars. It's not just AdWords, it's the search engine, it's a lot of things - but AdWords is part of the puzzle, and it's a tool that you use to create ads.

Search Engine Marketing

Search Engine Marketing
Author: Andreas Ramos
Publisher: McGraw Hill Professional
Total Pages: 288
Release: 2008-09-14
Genre: Computers
ISBN: 0071597344
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Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

The Art of SEO

The Art of SEO
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
Total Pages: 984
Release: 2015-08-17
Genre: Business & Economics
ISBN: 1491903651
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Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."

SEO Made Simple For Real Estate: Search Engine Optimization For Realtors and Real Estate Businesses

SEO Made Simple For Real Estate: Search Engine Optimization For Realtors and Real Estate Businesses
Author: Michael Fleischner
Publisher: SEO Made Simple
Total Pages: 156
Release:
Genre: Business & Economics
ISBN:
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SEO Made Simple for Real Estate is the most popular search engine optimization guide for improving website rankings for realtors and real estate businesses. This step-by-step guide has been created to help real estate professionals improve online rankings and reputation. Grow your business with insider secrets for getting your website, local listings, and other digital assets to appear at the top of search result pages. Whether starting a new real estate business or looking to expand your current one, SEO Made Simple for Real Estate has been designed to improve online exposure and generate new clients. Add to your current marketing efforts with the help of search engine optimization - driving free traffic to your website and business. You already know that most people searching for real estate are looking within a specific geographic area. So how can you make sure you appear at the top of local search results? SEO Made Simple for Real Estate has been updated with all of the latest strategies and techniques for taking advantage of local search. Driving the majority of new clients to any realtor or real estate business, local search continues to evolve. Until now only a few insiders knew what was driving top placements, but now all is revealed in this definitive search engine optimization guide. Additional changes to the Google algorithm such as mobile-first, BERT, and other updates are explained in detail. No experience is needed as author Michael Fleischner explains the intricacies of search engine optimization in plain, easy-to-understand language. SEO Made Simple for Real Estate is ideal for anyone seeking to improve rankings - no experience necessary. In this guide, you'll gain a full understanding of the current Google algorithm, what matters most when trying to improve website ranking, how Google My Business works. And, most importantly, how to optimize your site and other digital assets to achieve top rankings. Save money and reach your target audience organically. With SEO Made Simple, you can start to reap the benefits of a well-optimized website by implementing just a few small changes that Google will notice and reward you for. Although SEO strategies continue to evolve, the fundamental building blocks are still the same. Build on your success with this powerful guide, SEO Made Simple for Real Estate. Ideal for realtors, real estate businesses, property management, and property owners.

SEO Mastery

SEO Mastery
Author: Graham Fisher
Publisher: Graham Fisher
Total Pages:
Release:
Genre: Business & Economics
ISBN:
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Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!

The Art of SEO

The Art of SEO
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
Total Pages: 775
Release: 2023-08-30
Genre: Business & Economics
ISBN: 1098102584
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability

Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies
Author: Bruce Clay
Publisher: John Wiley & Sons
Total Pages: 771
Release: 2009-04-20
Genre: Business & Economics
ISBN: 0470495383
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If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.