Caribbean Tourism Product Development Marketing And Entrepreneurship PDF Download
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| Author | : Mrs Jody Racquel Titus-maxwell |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 216 |
| Release | : 2017-06-06 |
| Genre | : |
| ISBN | : 9781547217465 |
Download Caribbean Tourism Product Development, Marketing and Entrepreneurship Book in PDF, ePub and Kindle
The CAPE (c) Tourism Unit Two book entitled Caribbean Tourism Product Development, Marketing and Entrepreneurship captures all the relevant content, examples and activities necessary to successfully complete the syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 18765310823 or via email at [email protected]. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. She is also an assistant examiner of Sociology and Tourism. Her student Morrison (seen beside the author picture above) was placed first in CAPE(R) Tourism in the Caribbean, another student Denecia Allen was placed 9th in Jamaica. Jody is a honours graduate of The University of the West Indies where she studied History Education (B.Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).
| Author | : Jody Racquel Titus-Maxwell |
| Publisher | : Independently Published |
| Total Pages | : 140 |
| Release | : 2021-08-28 |
| Genre | : |
| ISBN | : |
Download Tourism for Cape(r) Book in PDF, ePub and Kindle
Tourism for CAPE(c)- Unit 2: Caribbean Product Development, Marketing and Entrepreneurship addresses all the content requirements of the CAPE(c) Tourism Unit Two Syllabus. It has a sample Internal Assessment (SBA) to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the Caribbean tourism industry. Similar to this book, Tourism for CAPE(c)- Unit 1: Concepts and Issues, Linkages and Sustainable Tourism captures all the relevant content, examples and activities necessary to successfully complete the Unit One syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 1876-531-0823 or via email at [email protected].
| Author | : Jody Titus-Maxwell |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 164 |
| Release | : 2017-03-22 |
| Genre | : |
| ISBN | : 9781544868561 |
Download Fundamentals of Caribbean Tourism Book in PDF, ePub and Kindle
The Fundamentals of Caribbean Tourism addresses all the major themes of Unit ONE CAPE (c) Tourism. It has a sample Internal Assessment to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the tourism industry. The CAPE (c) Tourism Unit Two book entitled Caribbean Tourism Product Development, Marketing and Entrepreneurship captures all the relevant content, examples and activities necessary to successfully complete the syllabus. Similar to this book, it has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 18765310823 or via email at [email protected]. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. Her student Morrison (seen beside the author picture above) was placed first in CAPE(R) Tourism in the Caribbean, another student Denecia Allen was placed 9th in Jamaica. Jody is a honours graduate of The University of the West Indies where she studied History Education (B.Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).
| Author | : Andrew Spencer |
| Publisher | : Springer Nature |
| Total Pages | : 236 |
| Release | : 2020-10-31 |
| Genre | : Business & Economics |
| ISBN | : 3030615847 |
Download Technology Adoption in the Caribbean Tourism Industry Book in PDF, ePub and Kindle
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
| Author | : Dennis J. Gayle |
| Publisher | : Routledge |
| Total Pages | : 303 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317663136 |
Download Tourism Marketing and Management in the Caribbean (RLE Marketing) Book in PDF, ePub and Kindle
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
| Author | : Acolla Lewis |
| Publisher | : Routledge |
| Total Pages | : 186 |
| Release | : 2010-10-13 |
| Genre | : Business & Economics |
| ISBN | : 113644498X |
Download Marketing Island Destinations Book in PDF, ePub and Kindle
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
| Author | : Acolla Lewis-Cameron |
| Publisher | : Springer Nature |
| Total Pages | : 316 |
| Release | : 2021-10-19 |
| Genre | : Business & Economics |
| ISBN | : 3030802388 |
Download Managing Crises in Tourism Book in PDF, ePub and Kindle
This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories. With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainability pillars and spanning across many tourism sector considerations, such as product development, stakeholder management, hotel management, marketing and entrepreneurship. By spanning the geography of the Anglophone and Spanish Caribbean this book offers a smorgasbord of conceptual and applied perspectives to researchers in the area of tourism resilience in SIDS. It also presents strategic considerations to public and private sector practitioners in implementing measures to strengthen the competitive positioning of their destinations as they contend with the dynamism of the external and internal environments.
| Author | : Jody Racquel Titus-Maxwell |
| Publisher | : Independently Published |
| Total Pages | : 244 |
| Release | : 2021-08-29 |
| Genre | : |
| ISBN | : |
Download Tourism for CAPE(c) Book in PDF, ePub and Kindle
Tourism for CAPE(c)- Unit 1: Caribbean Tourism Concepts and, Linkages and Sustainable Tourism captures all the relevant content, examples and activities necessary to successfully complete the Unit One CAPE(c) Tourism syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 1876-531-0823 or via email at [email protected]. Similar to this book, Tourism for CAPE(c)- Unit 2: Caribbean Product Development, Marketing and Entrepreneurship addresses all the content requirements of the CAPE(c) Tourism Unit Two Syllabus. It has a sample Internal Assessment (SBA) to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the Caribbean tourism industry. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. She is also an assistant examiner of Sociology and Tourism. Her student, Shanice Morrison was placed first in CAPE(R) Tourism in the Caribbean. Another student, Denecia Allen was placed 9th in Jamaica. Jody is an honours graduate of The University of the West Indies where she studied History Education (B. Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).
| Author | : Yuhua Luo |
| Publisher | : Springer Nature |
| Total Pages | : 250 |
| Release | : 2020-05-21 |
| Genre | : Social Science |
| ISBN | : 9811544476 |
Download Tourism Product Development in China, Asian and European Countries Book in PDF, ePub and Kindle
This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage.
| Author | : Carel Roessingh |
| Publisher | : Rozenberg Pub |
| Total Pages | : 188 |
| Release | : 2005-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9789036100489 |
Download Entrepreneurs in Tourism in the Caribbean Basin Book in PDF, ePub and Kindle
This book is the result of cooperation of students and lecturers at Vrije Universiteit and InHolland University, both in Amsterdam. Together these parties formed the Caribbean Project Group whose aim was to carry out research into the role of entrepreneurs in tourism development in four different countries, namely Jamaica, Belize, the Dominican Republic, and Suriname. Each of these countries represents a different stage of tourism development and the various research projects give clear insights into the complex world in which entrepreneurs move and the opportunities and limitations offered to them by the tourism industry.
