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| Author | : Bernhard Rieger |
| Publisher | : Harvard University Press |
| Total Pages | : 298 |
| Release | : 2013-04-16 |
| Genre | : History |
| ISBN | : 0674075757 |
Download The People’s Car Book in PDF, ePub and Kindle
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
| Author | : Max Wagner |
| Publisher | : Todtri Productions |
| Total Pages | : 84 |
| Release | : 1998 |
| Genre | : Transportation |
| ISBN | : 9781577170839 |
Download Volkswagen Book in PDF, ePub and Kindle
Over 80 illustrations. This volume follows the amazing history of the Volkswagen Beetle, the popular bug which has become an American icon. Starting with its beginnings in pre-World War II Germany and its introduction into the United States in 1949, the story of how it came to be embraced by the American motoring public unfolds. Also featured are the distinctive Karmann Ghia, the beautiful Hebmuller cabriolet, the Microbus, and the Type III Notchback, Squareback, and Fastback models. This absorbing tale, illustrated with 88 full-color photographs, comes to its conclusion with the debut of the sleek and racy New Beetle.
| Author | : Gautam Sen |
| Publisher | : One Point Six Technology Pvt Ltd |
| Total Pages | : 274 |
| Release | : 2014-10-11 |
| Genre | : Business & Economics |
| ISBN | : 938402774X |
Download Million Cars for Billion People Book in PDF, ePub and Kindle
Can one car transform a nation? The Ford Model T did do so a century ago when it replaced the horse, brought about a revolution in agriculture, became a stimulus to urbanization that eventually changed the landscape of America. Though the Maruti 800, the Tata Indica, the Hyundai Santro and the Maruti Alto, became engines of growth for India, these cars neither drove away the cow nor changed the way Indians travelled. Tata’s Nano was expected to change all that and become the ultimate people’s car, capturing the imagination of the middle class across nations and cultures. In spite of its petite dimensions, the Nano was meant to stand tall. Yet it did not. What caused it to fail and fall from grace despite being lauded as the ‘right product at the right time’ and ‘the most significant new car since the Ford Model T was introduced 100 years ago’? But is it really all over or is there still hope for India’s ‘little wonder’? What will the people’s cars of tomorrow be like? A Million Cars for a Billion People delves into the questions, concerns and doubts, as well as the many misconceptions and myths, that have gathered momentum over the years about India’s automotive history and the industry’s mission to create a true ‘people’s car’. The very first cars that came to India; the early beginnings of the industry; the nascent history of the automobile across nations like Germany, France, US, the UK, Italy, Japan and South Korea, is narrated with authority and charm, from the viewpoint of the quest for the ultimate people’s car.
| Author | : Nick Sutton |
| Publisher | : Haynes Publishing UK |
| Total Pages | : 0 |
| Release | : 2013-03-01 |
| Genre | : Transportation |
| ISBN | : 9780857333148 |
Download The DeLorean Story Book in PDF, ePub and Kindle
This is the inside story of the DeLorean saga written by a senior manager who worked with the company from beginning to end and saw it all. The short life of the DeLorean DMC-12 sports car – a vision of the future with its gullwing doors and stainless steel body – began after John DeLorean secured financial backing from the British government for his car-making venture in Northern Ireland. Four years and nearly 9,000 cars later the company went bust and DeLorean faced questions about fraud against the British taxpayer, and his big ally, Colin Chapman of Lotus, also drew scrutiny. As an insider’s account, this book contains a great deal of new information about the DeLorean scandal.
| Author | : Anthony Ziegler |
| Publisher | : Lulu.com |
| Total Pages | : 88 |
| Release | : 2007-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1430316926 |
Download Cars and People; Phoneskill Book in PDF, ePub and Kindle
The phone call begins before we touch a phone. It begins before the prospect lands on a vehicle. Before we write up a prospect and before the prospect leaves. At the point when the prospect first eyeballs a vehicle on our lot, finds his strength to pull off the roadway, builds up his courage to approach a window sticker, this is when we start our phone call. It begins within our introduction. We plant seeds before we sow them. It is during the handshake that the prospectâÂÂs walls are strongest. They come up to us, or we approach them, and they have their preconceived thoughts of what we are about to do. It is this time when we need to begin to plan where we will be at the end of this deal. Hopefully, we plan to become a friend. We want to know our new friend and sell him every car he will ever buy. We want him to rely on us for his automotive needs. There is no point in selling him only one car. Our relationship will begin with us giving ground to get ground.
| Author | : Ziegler |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2004-09 |
| Genre | : |
| ISBN | : 9780595666812 |
Download Cars and People Book in PDF, ePub and Kindle
Whether you are beginning a new career in automotive sales, have been in the business since birth or are a customer seeking insight into what is behind the smoke and mirrors, Cars and People; How to Put the Two Together, is for you. There is more to sales than basics; journey through the behavioral side of the deal. Learn how to control your customer. Understand what a real commitment is. Be prepared to get dirty. You'll be digging up old stereotypes, planting seeds and building rapport. There is no reason for the sale to be so difficult. It's only cars and people. Congratulations! Now you are armed with the tools to put the two together.
| Author | : Ziegler |
| Publisher | : iUniverse |
| Total Pages | : 168 |
| Release | : 2004-09 |
| Genre | : Business & Economics |
| ISBN | : 0595327516 |
Download Cars and People Book in PDF, ePub and Kindle
Whether you are beginning a new career in automotive sales, have been in the business since birth or are a customer seeking insight into what is behind the smoke and mirrors, Cars and People; How to Put the Two Together, is for you. There is more to sales than basics; journey through the behavioral side of the deal. Learn how to control your customer. Understand what a real commitment is. Be prepared to get dirty. You'll be digging up old stereotypes, planting seeds and building rapport. There is no reason for the sale to be so difficult. It's only cars and people. Congratulations! Now you are armed with the tools to put the two together.
| Author | : |
| Publisher | : |
| Total Pages | : 84 |
| Release | : 1960 |
| Genre | : Traffic safety |
| ISBN | : |
Download Vehicles, Roads, People Book in PDF, ePub and Kindle
| Author | : Paul Grushkin |
| Publisher | : Voyageur Press (MN) |
| Total Pages | : 234 |
| Release | : 2006 |
| Genre | : Music |
| ISBN | : 0760322929 |
Download Rockin' Down the Highway Book in PDF, ePub and Kindle
"In this absolutely unprecedented and beautifully produced coffee-table volume, best-selling music writer Paul Grushkin draws on top museum collections and private archives, renowned photographers, lauded poster artists, and record labels to illustrate the remarkable 70-year synergy between music and motoring. The narrative comprises scores of first-person interviews with prominent figures and explores common themes that have been addressed in vehicle-related songs - as symbols of freedom, vehicles as status symbols, as courting tools, as utilitarian work conveyances, as metaphors (when Reverend Horton Heat sings about his "Big Red Rocket of Love," he's not just talking about his shoebox Ford), and vehicles simply as vehicles. Illustrated with images of musicians, bands, vehicles, album and poster art, and collectibles, the book draws direct lineages juxtaposing artists that may have previously seemed disparate. Also included are music's car-related lore and tragedies, like Gene Vincent's motorcycle accident that spurred his spiral into alcoholism; Hank Williams' death in the backseat of his Cadillac; the death of So-Cal punk icon D. Boon in a tour-van accident; and Neil Young connecting with Stephen Stills in L.A. because the latter saw the former's Ontario plates in a traffic jam. In the end, Wheels is the expansive sort of book that everyone from the most casual music fan to the most hardcore musicologist will find difficult to put down."--Provided by the publisher.
| Author | : Matt Stone |
| Publisher | : CarTech Inc |
| Total Pages | : 194 |
| Release | : 2020-08-15 |
| Genre | : Transportation |
| ISBN | : 1613255292 |
Download Bullitt Book in PDF, ePub and Kindle
Get the behind the scenes view of arguably the most iconic automotive movie car and scene in history. Ask any automotive enthusiast what his or her favorite chase scene to appear in a movie is, and the majority will respond with "Bullitt." It has made the top 5 in every list covering the best automotive chase scenes in history. But the appeal isn’t just about the chase scene. Shot entirely on location in picturesque San Francisco in 1968, the movie not only features the historic chase scene but also many outdoor scenes filled with cars and architecture of the period that are filmed in crisp clear color. The movie was the fifth-highest-grossing film for 1968, it was well received by critics, and the chase scene won Franks P. Keller an Oscar for editing. In Bullitt: The Cars and People Behind Steve McQueen, you will get the complete behind the scenes picture of how all the action was coordinated and filmed. Included are the ideas behind the making of the movie, an interview with Director Peter Yates, production stills, and the planning for the scene. Also covered is the cast, the building of the cars used in the film, and the how and why the stunts were choreographed and filmed. To round out the story, an examination of what happened to the cars is included as well as coverage of the multiple Bullitt Edition cars released by Ford after the film, including the latest 2019 edition. While several books have been published about Steve McQueen, the "King of Cool," never before has there been a thorough examination of this specific film and these specific cars. This edition is a welcome addition to the library of any McQueen, Mustang, or automotive film history fan.
