Capturing Loyalty PDF Download
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Author | : John A. Larson |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 216 |
Release | : 2017-09-15 |
Genre | : Business & Economics |
ISBN | : 1440856575 |
Download Capturing Loyalty Book in PDF, ePub and Kindle
Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business—many of which are not readily apparent to the casual or even invested observer—and explains how to minimize those risks. Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made—two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees.
Author | : John A. Larson |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 282 |
Release | : 2017-09-15 |
Genre | : Business & Economics |
ISBN | : |
Download Capturing Loyalty Book in PDF, ePub and Kindle
Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business—many of which are not readily apparent to the casual or even invested observer—and explains how to minimize those risks. Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made—two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees.
Author | : Susan M. O'Dell |
Publisher | : J. Wiley & Sons Canada |
Total Pages | : 296 |
Release | : 2000-08-29 |
Genre | : Business & Economics |
ISBN | : |
Download The Butterfly Customer Book in PDF, ePub and Kindle
Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master plan for achieving success. Authors Susan O'Dell and Joan Pajunen explain that a better measure of a customer's loyalty is how much trust they place in your business. Here, business managers will learn how to write their own contracts with customers, determine what promises that contract with the customer implies, and focus on delivering service. By running a business with integrity, owners will develop trust with their customers and profit by doing so. * Includes numerous examples of actual companies and what actions they are taking to capture customers' loyalty Susan M. O'Dell and Joan A. Pajunen (both from Mississauga, Canada) are Principals in Service Dimensions, a consulting company specializing in retail and service sectors.
Author | : Timothy L. Keiningham |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2005-10-10 |
Genre | : Business & Economics |
ISBN | : 0471746835 |
Download Loyalty Myths Book in PDF, ePub and Kindle
In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.
Author | : Keeling, Debbie I. |
Publisher | : Edward Elgar Publishing |
Total Pages | : 384 |
Release | : 2022-07-19 |
Genre | : Business & Economics |
ISBN | : 1800371632 |
Download Handbook of Research on Customer Loyalty Book in PDF, ePub and Kindle
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Author | : United States. Court of Claims |
Publisher | : |
Total Pages | : 696 |
Release | : 1898 |
Genre | : |
ISBN | : |
Download Cases Decided in the Court of Claims of the United States Book in PDF, ePub and Kindle
Author | : Carsten Gundlach |
Publisher | : kassel university press GmbH |
Total Pages | : 312 |
Release | : 2007 |
Genre | : Creative thinking |
ISBN | : 389958340X |
Download Current Scientific and Industrial Reality Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 840 |
Release | : 1891 |
Genre | : |
ISBN | : |
Download Cases decided in the United States Court of Claims Book in PDF, ePub and Kindle
Author | : Great Britain. Parliament. House of Commons |
Publisher | : |
Total Pages | : 1360 |
Release | : 1919 |
Genre | : Great Britain |
ISBN | : |
Download The Parliamentary Debates (official Report). Book in PDF, ePub and Kindle
Contains the 4th session of the 28th Parliament through the 1st session of the 48th Parliament.
Author | : Forte Consultancy Group |
Publisher | : Forte Consultancy |
Total Pages | : 5 |
Release | : |
Genre | : |
ISBN | : |
Download Small Business Loyalty Programs - Giving Back to the Oft-Ignored SME Segment Book in PDF, ePub and Kindle
For too long, the SME segment has been underserved, with companies doing little to cater to the needs of this extremely important and valuable group of customers. Some companies have begun to take heed, launching loyalty programs customized for this segment across numerous different sectors…