Capturing Campaign Effects PDF Download
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Author | : Henry E. Brady |
Publisher | : University of Michigan Press |
Total Pages | : 406 |
Release | : 2009-09-23 |
Genre | : Political Science |
ISBN | : 0472023039 |
Download Capturing Campaign Effects Book in PDF, ePub and Kindle
Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. "Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses." --Arthur Lupia, University of Michigan "What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays." --Jon Krosnick, Stanford University "The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better." --Robert S. Erikson, Columbia University Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.
Author | : David M. Farrell |
Publisher | : Routledge |
Total Pages | : 240 |
Release | : 2003-09-02 |
Genre | : Political Science |
ISBN | : 1134520425 |
Download Do Political Campaigns Matter? Book in PDF, ePub and Kindle
This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.
Author | : Daniel Romer |
Publisher | : University of Pennsylvania Press |
Total Pages | : 304 |
Release | : 2006-11-22 |
Genre | : Political Science |
ISBN | : 0812219449 |
Download Capturing Campaign Dynamics, 2000 and 2004 Book in PDF, ePub and Kindle
Capturing Campaign Dynamics, 2000 and 2004 is ideal for courses in survey research methods in political science, communication studies, and public opinion analysis. It will also be of great interest to pollsters and political consultants.
Author | : Jan E. Leighley |
Publisher | : Oxford University Press (UK) |
Total Pages | : 796 |
Release | : 2012-02-16 |
Genre | : History |
ISBN | : 0199604517 |
Download The Oxford Handbook of American Elections and Political Behavior Book in PDF, ePub and Kindle
The Oxford Handbooks of American Politics are the essential guide to the study of American political life in the 21st Century. With engaging contributions from the major figures in the field The Oxford Handbook of American Elections and Political Behavior provides the key point of reference for anyone working in American Politics today
Author | : Victoria A. Farrar-Myers |
Publisher | : NYU Press |
Total Pages | : 324 |
Release | : 2015-03-27 |
Genre | : Computers |
ISBN | : 1479867594 |
Download Controlling the Message Book in PDF, ePub and Kindle
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
Author | : Leticia Bode |
Publisher | : Brookings Institution Press |
Total Pages | : 276 |
Release | : 2020-05-26 |
Genre | : Political Science |
ISBN | : 0815731922 |
Download Words That Matter Book in PDF, ePub and Kindle
How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
Author | : Shanto Iyengar |
Publisher | : University of Chicago Press |
Total Pages | : 214 |
Release | : 2010-10-15 |
Genre | : Political Science |
ISBN | : 0226388603 |
Download News That Matters Book in PDF, ePub and Kindle
Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates. “News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest
Author | : Chris Rose |
Publisher | : Routledge |
Total Pages | : 256 |
Release | : 2012-08-21 |
Genre | : Nature |
ISBN | : 1136563865 |
Download How to Win Campaigns Book in PDF, ePub and Kindle
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Author | : James A. Thurber |
Publisher | : Rowman & Littlefield |
Total Pages | : 202 |
Release | : 2001-09-19 |
Genre | : Political Science |
ISBN | : 9780815798958 |
Download Crowded Airwaves Book in PDF, ePub and Kindle
Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
Author | : Tony Schwartz |
Publisher | : Doubleday |
Total Pages | : 196 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : 9780385088954 |
Download The Responsive Chord Book in PDF, ePub and Kindle
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society