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The Laser Campaign Manual

The Laser Campaign Manual
Author: Ben Ainslie
Publisher: *Wiley Nautical
Total Pages: 0
Release: 2002-04-16
Genre: Sports & Recreation
ISBN: 9781898660903

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Here are the secrets that won Sir Ben Ainslie his first gold medal. Brimming with photos, this is a colourful and detailed account of how to dominate the world's hottest class.


The Campaign Manual

The Campaign Manual
Author: S. J. Guzzetta
Publisher: Political Publications
Total Pages: 444
Release: 2006-12
Genre: Campaign management
ISBN: 0942805100

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For 25 years this has been the How To manual in the industry. Learn the process of how to run a political campaign from developing strategy, the game plan, and how to finance it.Written in an easy to understand style. Updated every 4 years, with current techniques.


People Power Manual

People Power Manual
Author: Jason MacLeod
Publisher:
Total Pages:
Release: 2015-08-30
Genre: Education
ISBN: 9780994393906

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The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals.


The Campaign Manager

The Campaign Manager
Author: Catherine Shaw
Publisher: Routledge
Total Pages: 338
Release: 2018-03-13
Genre: Political Science
ISBN: 042995882X

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Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.


How to Win a Local Election

How to Win a Local Election
Author: Lawrence Grey
Publisher: Rowman & Littlefield
Total Pages: 252
Release: 1999
Genre: Campaign management
ISBN: 0871318784

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"This is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office." "More of a "must-do" book than a how-to book, How to Win a Local Election guides readers through the campaign process detailing what they need to accomplish along the way in order to be victorious."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved


The Political Campaign Desk Reference

The Political Campaign Desk Reference
Author: Michael P. McNamara
Publisher:
Total Pages: 264
Release: 2012
Genre: Political Science
ISBN: 9781432787325

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Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.


Off Script

Off Script
Author: Josh King
Publisher: Macmillan
Total Pages: 386
Release: 2016-04-26
Genre: Biography & Autobiography
ISBN: 1137280069

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"Being a public figure is no walk in the park - the world focuses on every move that politicians make and highlights their every mistake. "Image collapse" can befall anyone whose carefully cultivated persona is pitted against intermediaries in the broadcast booths of cable news networks or behind the photo desks of newspapers, magazines, and today's host of digital platforms. As a world-traveling "advance man," an operative who orchestrates TV- and photo-ready moments involving important political figures, Josh King has unique experience working with the reputations of officeholders, candidates and other public figures. In Off Script, King leads readers through an entertaining and illuminating journey through the Hall of Infamy of some of the most catastrophic examples of political theater of the last quarter century. Readers might remember these cringe worthy moments as simple cases of bad luck. King argues, instead, that they were symptomatic of something larger: our broad appetite for public embarrassment, the media's business imperatives in satiating that craving, and the propensity of politicians to serve it up on a platter, often by pretending to be someone they're not while strutting on the public stage. We tour recent history - King calls it "the Age of Optics" - to establish this syndrome, and then turn to the Obama administration and what Josh calls the emergence of the "Vanilla Presidency." King argues that Barack Obama has been more guarded and more protective of the presidential persona than anyone in history, and as we look to the elections of 2016 and beyond, we have to wonder: Will our future president follow Obama's example? If so, how will that influence the relationship between our nation's citizens and their leader?"--