Campaign Advertising And American Democracy PDF Download
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Author | : Michael M. Franz |
Publisher | : |
Total Pages | : 224 |
Release | : 2007-11-15 |
Genre | : Business & Economics |
ISBN | : |
Download Campaign Advertising and American Democracy Book in PDF, ePub and Kindle
It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Author | : Michael M. Franz |
Publisher | : Temple University Press |
Total Pages | : 0 |
Release | : 2007-11-15 |
Genre | : Political Science |
ISBN | : 9781592134557 |
Download Campaign Advertising and American Democracy Book in PDF, ePub and Kindle
It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Author | : Michael M. Franz |
Publisher | : Temple University Press |
Total Pages | : 213 |
Release | : 2007-11-28 |
Genre | : Political Science |
ISBN | : 9781592134564 |
Download Campaign Advertising and American Democracy Book in PDF, ePub and Kindle
It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Author | : David M. Primo |
Publisher | : University of Chicago Press |
Total Pages | : 279 |
Release | : 2020-10-19 |
Genre | : Political Science |
ISBN | : 022671294X |
Download Campaign Finance and American Democracy Book in PDF, ePub and Kindle
In recent decades, and particularly since the US Supreme Court’s controversial Citizens United decision, lawmakers and other elites have told Americans that stricter campaign finance laws are needed to improve faith in the elections process, increase trust in the government, and counter cynicism toward politics. But as David M. Primo and Jeffrey D. Milyo argue, politicians and the public alike should reconsider the conventional wisdom in light of surprising and comprehensive empirical evidence to the contrary. Primo and Milyo probe original survey data to determine Americans’ sentiments on the role of money in politics, what drives these sentiments, and why they matter. What Primo and Milyo find is that while many individuals support the idea of reform, they are also skeptical that reform would successfully limit corruption, which Americans believe stains almost every fiber of the political system. Moreover, support for campaign finance restrictions is deeply divided along party lines, reflecting the polarization of our times. Ultimately, Primo and Milyo contend, American attitudes toward money in politics reflect larger fears about the health of American democracy, fears that will not be allayed by campaign finance reform.
Author | : John G. Geer |
Publisher | : University of Chicago Press |
Total Pages | : 221 |
Release | : 2008-07-29 |
Genre | : Political Science |
ISBN | : 0226285006 |
Download In Defense of Negativity Book in PDF, ePub and Kindle
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Author | : Adam D. Sheingate |
Publisher | : Oxford University Press |
Total Pages | : 297 |
Release | : 2016 |
Genre | : History |
ISBN | : 0190217197 |
Download Building a Business of Politics Book in PDF, ePub and Kindle
Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Author | : Erika Franklin Fowler |
Publisher | : Routledge |
Total Pages | : 241 |
Release | : 2018-05-04 |
Genre | : Political Science |
ISBN | : 0429977905 |
Download Political Advertising in the United States Book in PDF, ePub and Kindle
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author | : Thomas J. Johnson |
Publisher | : Rowman & Littlefield |
Total Pages | : 314 |
Release | : 1998 |
Genre | : Political Science |
ISBN | : 9780847688906 |
Download Engaging the Public Book in PDF, ePub and Kindle
This volume of original essays by leading political scientists and media scholars examines the nature of political disengagement among the public and offers concrete solutions for how the government and media can stimulate public engagement in the political process.
Author | : Dennis W. Johnson |
Publisher | : Psychology Press |
Total Pages | : 340 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780415928366 |
Download No Place for Amateurs Book in PDF, ePub and Kindle
Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.
Author | : James A. Thurber |
Publisher | : Rowman & Littlefield |
Total Pages | : 196 |
Release | : 2001-09-19 |
Genre | : Political Science |
ISBN | : 0815798954 |
Download Crowded Airwaves Book in PDF, ePub and Kindle
Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.