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Calling the Brands

Calling the Brands
Author: Monty McCord
Publisher: Rowman & Littlefield
Total Pages: 216
Release: 2018-07-01
Genre: Biography & Autobiography
ISBN: 1493030884

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Calling the Brands tells the story of the, "range detectives," "stock detectives," and "inspectors," who usually worked completely alone, courageously capturing or killing livestock rustlers in order to assure the survivability of the ranchers. The detectives and inspectors had to be proficient in "calling the brands," which meant being able to read a brand and identify its owner. While most western lawmen's titles and many of them are familiar, less well known are the various titles and names of those who protected the cattle industry from being carted away lock, stock and barrel by the unscrupulous and who helped shaped the West as we know it.


Take the Cold Out of Cold Calling

Take the Cold Out of Cold Calling
Author: Sam Richter
Publisher: SBR Worldwide, LLC
Total Pages: 313
Release: 2008
Genre: Computers
ISBN: 1592982093

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Presents advice on using Internet searching to perform successful telephone sales.


The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
Author: Peter Montoya
Publisher: McGraw Hill Professional
Total Pages: 288
Release: 2008-11-02
Genre: Business & Economics
ISBN: 9780071641777

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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire


The Brand Called You

The Brand Called You
Author: Peter Montoya
Publisher: Peter Montoya Incorporated
Total Pages: 280
Release: 2003
Genre: Business & Economics
ISBN: 9780967450650

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The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.


Building a StoryBrand

Building a StoryBrand
Author: Donald Miller
Publisher: HarperCollins Leadership
Total Pages: 241
Release: 2017-10-10
Genre: Business & Economics
ISBN: 0718033337

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


The Brand Called You

The Brand Called You
Author: Ashutosh Garg
Publisher: Bloomsbury Publishing
Total Pages: 163
Release: 2018-12-18
Genre: Business & Economics
ISBN: 9388038622

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There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.


Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work
Author: Brenda Bence
Publisher: Global Insight Communications LLC
Total Pages: 150
Release: 2014-07-03
Genre: Business & Economics
ISBN: 0982535384

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Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU


Called to Lead

Called to Lead
Author: Pegine Echevarria
Publisher: Panoma Press
Total Pages: 216
Release: 2021-04-19
Genre: Business & Economics
ISBN: 9781784529369

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LEADERSHIP IS A CALLINGThe world needs women who say "YES!" and lead. Is this you?Gain actionable insights from diverse women worldwide who share their wisdom and advice for your multifaceted life.THE THOUGHT-LEADING AUTHORS: Ulrike Aichhorn, MAS, MTD, CSP Barbara Baron, MS, RDN, CDN, FAND Dr. Patricia (Pat) BaxterJulie CottineauJessica DevenishDianne DevittPegine Echevarria, MSW, HoF, CVP Jennifer Einolf, PCC, NCC, DTM Mindy Gibbins-Klein, MBA, CVPDonna Hanson, CSP Sydne Jacques, PE, CSP Dr. Carla Johnston Shanna Kabatznick Cindy TschosikDiana Watson, MA, MS, DTM Jill WhippleDr. Bonnie Wims Catherine Woodhouse, MDwww.PowerWomenWorldwide.com


Sticky Branding

Sticky Branding
Author: Jeremy Miller
Publisher: Dundurn
Total Pages: 277
Release: 2015-01-10
Genre: Business & Economics
ISBN: 1459728122

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#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.