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Caffeine for the Creative Mind

Caffeine for the Creative Mind
Author: Stefan Mumaw
Publisher: HOW Books
Total Pages: 0
Release: 2006-10-02
Genre: Design
ISBN: 9781581808674

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What do you do if you are lagging in the morning? You probably grab a cup of coffee for that extra boost of energy. Throughout the day, you are asked to be creative, to come up with new and better ideas. So what do you do when you need a creative jolt for your brain? Now you can turn to Caffeine for the Creative Mind. This collection of short, focused creative exercises is just the boost you need get your brain working. Inside, you'll find: Over 250 brain-stretching exercises. The exercises are brief, fun and are meant to evoke creative, thought-provoking responses. Get your brain moving by engaging in an exercise at the start of your day or stop and do one whenever you need a creative jolt. "I Tried It" testimonials. From illustrators to photographers to professors, real people give feedback on specific exercises they've tried. They also offer more suggestions for how the exercises can be used, changed or reworked to become even more useful. Interviews with prominent creative people. See how the people who are in charge of building and maintaining creative environments—studio heads, designers, shop owners, illustrators and animators—view the importance of creativity in their everyday lives. The only thing keeping you from reaching a new level of creative thought is inaction. With this stimulating book, you'll learn how to focus your creative attention in short, definable ways. Caffeine for the Creative Mind is your springboard for coming up with solutions that challenge you to alter your perspective—and begin generating ideas at the highest possible level!


Caffeine for the Creative Team

Caffeine for the Creative Team
Author: Stefan Mumaw
Publisher: Simon and Schuster
Total Pages: 304
Release: 2009-03-20
Genre: Design
ISBN: 1440307873

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Brainstorming... In your office, your school or your group, it may have already become a bad word. You're charged with generating a great ideaà the next big thing... the perfect concept. But you only have a limited amount of time, and you have to do it with your whole team. There's great pressure to come up with something outstanding. Working with a team can be difficult, and generating viable ideas with a team can be even harder. But a solution is at hand! Caffeine for the Creative Team is the only tool you need to encourage successful brainstorming. This collection of short, focused creative exercises is just the boost you need to get your team's collective brain working. Inside, you'll find: All new exercises. As a companion to Caffeine for the Creative Mind, this book's exercises are targeted to teams. Each is labeled for the appropriate sized group: two people, three people or four or more. Powerful tools. The exercises will call on everyone in the group to think differently, leading to fresh insights. This collection is sure to get your team thinking in new ways. Interviews with real designers. There are also interviews with some of the brightest creative leaders in the industry who have first-hand experience with brainstorming in teams. Each one shares valuable insights and team brainstorming techniques. Caffeine for the Creative Team offers a solution to those dry, boring, unproductive brainstorm sessions you might be used to. Crack it open and start innovating today.


Creative Boot Camp

Creative Boot Camp
Author: Stefan Mumaw
Publisher: New Riders
Total Pages: 239
Release: 2012-11-27
Genre: Computers
ISBN: 0133123197

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Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity is and isn't, how we can train ourselves to improve our own ideation, and what steps we need to take to generate more ideas and better ideas for our creative selves, our creative projects, our creative businesses, and our creative lives. Like any muscle, creativity requires repetitive and challenging exercise to grow. The 30-day program provides an escalation of creative exercises that test our problem-solving prowess and train us to overcome the obstacles that inhibit ideation. The program tests regularly, both in idea quantity and quality, to ensure we are on track with our boot camp goals. But unlike the gym, these exercises aren't to be dreaded. They are light, fun, and take 10-15 minutes max. By the end of the 30-day boot camp, readers will see noticeable improvement in the quantity and quality of their ideas.


Chasing the Monster Idea

Chasing the Monster Idea
Author: Stefan Mumaw
Publisher: John Wiley and Sons
Total Pages: 226
Release: 2011-03-31
Genre: Business & Economics
ISBN: 1118060709

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The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!


Creative Grab Bag

Creative Grab Bag
Author: Ethan Bodnar
Publisher: HOW Books
Total Pages: 230
Release: 2009-08-28
Genre: Design
ISBN: 1600611478

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Push the Limits of Your Creativity Creative Grab Bag captures the spirit of exploration and innovation—inside, you'll find inspiring work from 101 artists from around the world. Ethan Bodnar asked each artist to take on a task outside the realm of their normal work. Each task was randomly selected from a grab bag. The result is a collection of work brimming with creative energy. In this book, you'll find short biographies of the artists, examples of their typical work, their thoughts on the creative process, and images of their completed creative task. Here's a sampling of the creative grab bag tasks: Design a Building Make a Self-Portrait Make Art like a Child Design a Brand Create Visual Statistics Illustrate a Memory Illustrate Your Day Create a Collage Create a Sculpture Design a Book Cover Design an Album Cover Create a Photo Essay Photograph Strangers Design a Skateboard Design a Pair of Shoes Make a Wallpaper Pattern Design a Typeface Create an Animation Design a Character Creative Grab Bag also features tear-out cards, so you can do the creative challenges yourself. Work together or in a group, and push the limit—you'll break out of your routine and take your work into unchartered territory. PLEASE NOTE: Tear-out cards are NOT included with the ebook version of this title


The Craft and Science of Coffee

The Craft and Science of Coffee
Author: Britta Folmer
Publisher: Academic Press
Total Pages: 556
Release: 2016-12-16
Genre: Technology & Engineering
ISBN: 0128035587

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The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire. For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other. This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action. Includes contributions from a multitude of experts who address complex subjects with a conversational approach. Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition. Engages with the key challenges of future coffee production and potential solutions.


Why We Sleep

Why We Sleep
Author: Matthew Walker
Publisher: Simon and Schuster
Total Pages: 368
Release: 2017-10-03
Genre: Health & Fitness
ISBN: 1501144316

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"Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.


This Is Your Mind on Plants

This Is Your Mind on Plants
Author: Michael Pollan
Publisher: Penguin
Total Pages: 289
Release: 2021-07-06
Genre: Body, Mind & Spirit
ISBN: 0593296915

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The instant New York Times bestseller | A Washington Post Notable Book | One of NPR's Best Books of the Year “Expert storytelling . . . [Pollan] masterfully elevates a series of big questions about drugs, plants and humans that are likely to leave readers thinking in new ways.” —New York Times Book Review From #1 New York Times bestselling author Michael Pollan, a radical challenge to how we think about drugs, and an exploration into the powerful human attraction to psychoactive plants—and the equally powerful taboos. Of all the things humans rely on plants for—sustenance, beauty, medicine, fragrance, flavor, fiber—surely the most curious is our use of them to change consciousness: to stimulate or calm, fiddle with or completely alter, the qualities of our mental experience. Take coffee and tea: People around the world rely on caffeine to sharpen their minds. But we do not usually think of caffeine as a drug, or our daily use as an addiction, because it is legal and socially acceptable. So, then, what is a “drug”? And why, for example, is making tea from the leaves of a tea plant acceptable, but making tea from a seed head of an opium poppy a federal crime? In This Is Your Mind on Plants, Michael Pollan dives deep into three plant drugs—opium, caffeine, and mescaline—and throws the fundamental strangeness, and arbitrariness, of our thinking about them into sharp relief. Exploring and participating in the cultures that have grown up around these drugs while consuming (or, in the case of caffeine, trying not to consume) them, Pollan reckons with the powerful human attraction to psychoactive plants. Why do we go to such great lengths to seek these shifts in consciousness, and then why do we fence that universal desire with laws and customs and fraught feelings? In this unique blend of history, science, and memoir, as well as participatory journalism, Pollan examines and experiences these plants from several very different angles and contexts, and shines a fresh light on a subject that is all too often treated reductively—as a drug, whether licit or illicit. But that is one of the least interesting things you can say about these plants, Pollan shows, for when we take them into our bodies and let them change our minds, we are engaging with nature in one of the most profound ways we can. Based in part on an essay published almost twenty-five years ago, this groundbreaking and singular consideration of psychoactive plants, and our attraction to them through time, holds up a mirror to our fundamental human needs and aspirations, the operations of our minds, and our entanglement with the natural world.


Writing the Natural Way

Writing the Natural Way
Author: Gabriele L. Rico
Publisher: Tarcher
Total Pages: 290
Release: 1983
Genre: Language Arts & Disciplines
ISBN: 9780874772364

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Shows all writers how effective writing can beas natural as telling a story to a friend, and as easy as daydreaming.


Imperfect Spirituality

Imperfect Spirituality
Author: Polly Campbell
Publisher: Cleis Press
Total Pages: 306
Release: 2013-10-15
Genre: Body, Mind & Spirit
ISBN: 1936740184

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Discusses how to render everyday moments and challenges into opportunities for spiritual growth, describing how to build a traditional spiritual life on top of a modern routine by engaging in short meditations and mindfulness.