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| Author | : Donald R. Cooper |
| Publisher | : Irwin/McGraw-Hill |
| Total Pages | : 857 |
| Release | : 2003-01-01 |
| Genre | : Industrial management |
| ISBN | : 9780072498707 |
Download Business Research Methods Book in PDF, ePub and Kindle
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
| Author | : Alan Bryman |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 822 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 0199284989 |
Download Business Research Methods Book in PDF, ePub and Kindle
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
| Author | : Sergey K. Aityan |
| Publisher | : Springer Nature |
| Total Pages | : 519 |
| Release | : 2022-01-01 |
| Genre | : Business & Economics |
| ISBN | : 3030768570 |
Download Business Research Methodology Book in PDF, ePub and Kindle
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
| Author | : Donald R. Cooper |
| Publisher | : |
| Total Pages | : 480 |
| Release | : 2006 |
| Genre | : Industrial management |
| ISBN | : 9787300084213 |
Download 商业研究方法 Book in PDF, ePub and Kindle
教育部高校工商管理类教学指导委员会双语教学推荐教材工商管理经典教材·核心课系列
| Author | : Joe F. Hair Jr. |
| Publisher | : Routledge |
| Total Pages | : 507 |
| Release | : 2015-08-14 |
| Genre | : Business & Economics |
| ISBN | : 1317508270 |
Download The Essentials of Business Research Methods Book in PDF, ePub and Kindle
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
| Author | : Roger Bougie |
| Publisher | : John Wiley & Sons |
| Total Pages | : 434 |
| Release | : 2019-08-26 |
| Genre | : Business & Economics |
| ISBN | : 1119561221 |
Download Research Methods For Business Book in PDF, ePub and Kindle
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
| Author | : Alan Bryman |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 817 |
| Release | : 2015 |
| Genre | : Business & Economics |
| ISBN | : 0199668647 |
Download Business Research Methods Book in PDF, ePub and Kindle
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
| Author | : S Sreejesh |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 291 |
| Release | : 2013-07-31 |
| Genre | : Business & Economics |
| ISBN | : 3319005391 |
Download Business Research Methods Book in PDF, ePub and Kindle
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
| Author | : Robert P Burns |
| Publisher | : SAGE |
| Total Pages | : 557 |
| Release | : 2008-11-20 |
| Genre | : Business & Economics |
| ISBN | : 1446204766 |
Download Business Research Methods and Statistics Using SPSS Book in PDF, ePub and Kindle
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently
| Author | : Päivi Eriksson |
| Publisher | : SAGE |
| Total Pages | : 354 |
| Release | : 2008-03-17 |
| Genre | : Business & Economics |
| ISBN | : 1446259595 |
Download Qualitative Methods in Business Research Book in PDF, ePub and Kindle
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
