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| Author | : Deirdre Boden |
| Publisher | : Polity |
| Total Pages | : 292 |
| Release | : 1994-10-27 |
| Genre | : Social Science |
| ISBN | : 9780745613567 |
This book is a bold and innovative analysis of the role of talk in business firms and organizations in general. Like all other organizations, business firms are run primarily through talk. Boden illustrates the significance of conversation analysis as a means of studying organizational structures.
| Author | : Bill Novelli |
| Publisher | : JHU Press |
| Total Pages | : 389 |
| Release | : 2021-02-02 |
| Genre | : Biography & Autobiography |
| ISBN | : 1421440431 |
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
| Author | : Carol A. Fleming |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 224 |
| Release | : 2018-03-20 |
| Genre | : Self-Help |
| ISBN | : 1523094079 |
Small talk has a big impact—learn to master this most important communication skill to feel more at ease at work, parties, and events of all kinds. Carol Fleming wants to show you that small talk is not as small as you might think. It’s the foundation of every relationship, professional and personal. It’s the sound of people reaching out to each other, searching for similarities, shared interests, goodwill, connections, and friendship. And it’s something that can be learned, even by those requiring the smallest of baby steps. We engage in small talk every day with people we know—but it feels a lot tougher when we go outside our comfort zone. This guide to graceful social conversation covers both inner and outer aspects—from the right attitude to how to dress, move around, and introduce yourself. Most importantly, Fleming lays out a series of simple, memorable conversational strategies that make it easy to go from “Nice weather we're having” to a genuine, rewarding give-and-take. But she won’t tell you what to say. Believe it or not, you already have what you need inside you. She merely provides the keys to unlock it!
| Author | : Tim Phillips |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 184 |
| Release | : 2011-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0749463651 |
Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.
| Author | : Charles O. Holliday |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 300 |
| Release | : 2002-08-16 |
| Genre | : Business & Economics |
| ISBN | : 9781576752340 |
Report by the World Business Council for Sustainable Development.
| Author | : Ken Iverson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 216 |
| Release | : 1997-10-22 |
| Genre | : Business & Economics |
| ISBN | : |
A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.
| Author | : Boris Groysberg |
| Publisher | : Harvard Business Press |
| Total Pages | : 256 |
| Release | : 2012-05-29 |
| Genre | : Business & Economics |
| ISBN | : 1422183998 |
Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.
| Author | : Gregory Burges Crabtree |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2014-04-13 |
| Genre | : Small business |
| ISBN | : 9780989645232 |
Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.
| Author | : Jay Baer |
| Publisher | : Penguin |
| Total Pages | : 272 |
| Release | : 2018-10-02 |
| Genre | : Business & Economics |
| ISBN | : 0525537287 |
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: • Proprietary research into why and how customers talk • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) • Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
| Author | : Earl G. Graves |
| Publisher | : HarperCollins Publishers |
| Total Pages | : 336 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
From the high-profile founder of the highly successful "Black Enterprise" magazine comes an illuminating guide for the aspiring African-American entrepreneur. Graves uses his own story--which includes careers in the military, real estate, and public service as an assistant to Sen. Robert F. Kennedy--and those of dozens of other black men and women as examples of how to achieve professional success.
