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Business Basics for Musicians

Business Basics for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 332
Release: 2020-01-07
Genre: Music
ISBN: 1538134640
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Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Business Basics for Musicians

Business Basics for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 447
Release: 2024-01-02
Genre: Business & Economics
ISBN: 1538182572
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"Business Basics for Musicians is the layperson's handbook to the music industry. This third edition is fully updated to reflect the latest developments in the music business, especially shifts since 2020, and it includes fresh DIY spotlight sections, recent case studies, and interviews with industry leaders"--

All You Need to Know about the Music Business

All You Need to Know about the Music Business
Author: Donald S. Passman
Publisher: Simon and Schuster
Total Pages: 465
Release: 2006
Genre: Copyright
ISBN: 0743293185
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A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

All You Need to Know about the Music Business

All You Need to Know about the Music Business
Author: Donald S. Passman
Publisher: Viking
Total Pages: 0
Release: 2011
Genre: Copyright
ISBN: 9780670918867
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'The industry bible' Los Angeles Times In recent years the music industry has changed profoundly. Everyone in the business has had to adapt to the new filesharing technology, whether they're a record-company executive or a creative artist. No one understands the industry and the changes it's undergone better than lawyer Donald Passman. For twenty years All You Need to Know about the Music Business has offered detailed advice to artists and executives, novices and experts alike on how to thrive in these volatile times. This completely revised seventh edition sets out recent developments in record deals, copyright, new technologies and film music. It also offers unique advice on how to navigate your way through the ins and outs of songwriting, music publishing, merchandizing and performing. So whether you're a newcomer or an established professional musician, All You Need to Know about the Music Business is an essential companion. 'Required reading for anyone planning or enduring a career in the biz' Rolling Stone 'An easy-to-understand overview of the complicated music business' Randy Newman 'I highly recommend Don's book ... an indispensable work' Quincy Jones SEVENTH EDITION

Personal Finance for Musicians

Personal Finance for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 263
Release: 2023-01-30
Genre: Music
ISBN: 1538163314
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Are you tired of living paycheck-to-paycheck, being broke and in debt, and watching everyone else become independently wealthy? Well, you’ve come to the right place. Most musicians will admit they know little about personal finance. In Personal Finance for Musicians, music industry and finance experts Bobby Borg and Britt Hatsey coach you on how to: Make and save money Increase your credit score Protect yourself from identity theft Get out of debt Understand investment apps Invest responsibly Protect your assets Build a “freedom fund” for the future Limit your tax liability And so much more… With step-by-step action tips and short digestible chapters that can be read in any order, this book is presented in a no-nonsense, easy-to-read style that any musician can grasp. The objective is to educate and inspire you, without intimidating, or even worse—boring you. Let this book be your guide to financial success today!

Music Marketing for the DIY Musician

Music Marketing for the DIY Musician
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 597
Release: 2024-05-07
Genre: Music
ISBN: 1538182513
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Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Understanding the Music Business

Understanding the Music Business
Author: Richard Weissman
Publisher: Routledge
Total Pages: 530
Release: 2015-09-30
Genre: Music
ISBN: 1317342704
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Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered questions for today's music students, such as, "Is it really possible to make a living as musician?" Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.

The Musician's Handbook

The Musician's Handbook
Author: Bobby Borg
Publisher:
Total Pages: 288
Release: 2003
Genre: Music trade
ISBN:
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The Musician's Handbook gets down to basics and provides musicians with a solid foundation in the business of music so that they can get back to doing what they love best-create! Written by a professional musician for musicians at all levels of experience, the book offers comprehensive coverage of each of the four types of business relationships, the five key people that a musician needs to succeed, and the four major sources of music revenue, as well as the thirty-five steps necessary to pursuing a successful career in the music business.

Don't Get Taken - Take Control

Don't Get Taken - Take Control
Author: Tom Sabella
Publisher: Lulu.com
Total Pages: 118
Release: 2006-05-01
Genre: Music
ISBN: 0977963209
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I know many talented musicians, some of them talented enough to be stars. All those who do make it to the top have one thing in common, they understand that there are two elements that make it possible for them to reach the top: talent and business savvy. I can't help them with the talent part, they either have it or they don't; but the business savvy-now that's where I can help them. "Don't Get Taken, Take Control," offers excellent advice for do it yourself artists

Music Marketing for the DIY Musician

Music Marketing for the DIY Musician
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 454
Release: 2020-01-07
Genre: Music
ISBN: 1538134632
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Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters