Burger King Case Study: Quest to Reverse Slumping Sales
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : |
| Genre | : |
| ISBN | : |
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Burger King Case Study Quest To Reverse Slumping Sales PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Burger King Case Study Quest To Reverse Slumping Sales PDF full book. Access full book title Burger King Case Study Quest To Reverse Slumping Sales.
Strategic Marketing
| Author | : Russell Abratt |
| Publisher | : Routledge |
| Total Pages | : 148 |
| Release | : 2018-07-04 |
| Genre | : Business & Economics |
| ISBN | : 0429951558 |
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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
The Age of Surveillance Capitalism
| Author | : Shoshana Zuboff |
| Publisher | : PublicAffairs |
| Total Pages | : 658 |
| Release | : 2019-01-15 |
| Genre | : Business & Economics |
| ISBN | : 1610395700 |
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The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
The Financial Crisis Inquiry Report
| Author | : Financial Crisis Inquiry Commission |
| Publisher | : Cosimo, Inc. |
| Total Pages | : 692 |
| Release | : 2011-05-01 |
| Genre | : Political Science |
| ISBN | : 1616405414 |
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The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.
Crimes Committed by Terrorist Groups
| Author | : Mark S. Hamm |
| Publisher | : DIANE Publishing |
| Total Pages | : 258 |
| Release | : 2011 |
| Genre | : Political Science |
| ISBN | : 1437929591 |
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This is a print on demand edition of a hard to find publication. Examines terrorists¿ involvement in a variety of crimes ranging from motor vehicle violations, immigration fraud, and mfg. illegal firearms to counterfeiting, armed bank robbery, and smuggling weapons of mass destruction. There are 3 parts: (1) Compares the criminality of internat. jihad groups with domestic right-wing groups. (2) Six case studies of crimes includes trial transcripts, official reports, previous scholarship, and interviews with law enforce. officials and former terrorists are used to explore skills that made crimes possible; or events and lack of skill that the prevented crimes. Includes brief bio. of the terrorists along with descriptions of their org., strategies, and plots. (3) Analysis of the themes in closing arguments of the transcripts in Part 2. Illus.
Crack the Case
| Author | : David Ohrvall |
| Publisher | : |
| Total Pages | : 348 |
| Release | : 2003-09 |
| Genre | : Business |
| ISBN | : 9780974442815 |
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Poverty and Famines
| Author | : Amartya Sen |
| Publisher | : OUP Oxford |
| Total Pages | : 270 |
| Release | : 1983-01-20 |
| Genre | : Social Science |
| ISBN | : 0191037435 |
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The main focus of this book is on the causation of starvation in general and of famines in particular. The author develops the alternative method of analysis—the 'entitlement approach'—concentrating on ownership and exchange, not on food supply. The book also provides a general analysis of the characterization and measurement of poverty. Various approaches used in economics, sociology, and political theory are critically examined. The predominance of distributional issues, including distribution between different occupation groups, links up the problem of conceptualizing poverty with that of analyzing starvation.
Brand Relevance
| Author | : David A. Aaker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 400 |
| Release | : 2011-01-25 |
| Genre | : Business & Economics |
| ISBN | : 0470613580 |
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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Kingdoms & Warfare
| Author | : Matthew Colville |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-11 |
| Genre | : |
| ISBN | : 9781737512431 |
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Kingdoms and Warfare, the sequel to Strongholds & Followers, is a 5th edition supplement that introduces Domain-level play to your game, allowing players to become Regents running a Kingdom, Duchy, or Barony! Or a Church! A Thieves' Guild! A Bard's College! Whichever you choose, it's your Domain. Your domain can take actions, raise armies, conduct espionage, and wage war! Kingdoms and Warfare also adds mechanics for player Titles for several different organizations. Titles give your characters new, limited abilities and proficiencies that let them shore up the deficiencies of a limited-class party. Expanded rules for Warfare allowing faster, more balanced battles, more and different kinds of units. New Maneuvers allow characters to directly command their units, executing daring ploys that can change the course of war! New rules for the Tide of Battle create a connection between the Encounter your characters are fighting and the Battle your units are waging. New rules for using PCs and monsters as units, as well as more advice for building an army and waging war. The rules for Warfare in Strongholds & Followers are only the beginning of a more robust system.Any book of new rules as big as this requires an adventure to show you how to use it. The Regent of Bedegar acts as a sequel to the Siege of Castle Rend and introduces players to Domain Level play. The heroes manage their new domain, putting out fires in Gravesford and other local towns while encountering various organizations in Aendrim, some friendly, some not so much.
OpenIntro Statistics
| Author | : David Diez |
| Publisher | : |
| Total Pages | : |
| Release | : 2015-07-02 |
| Genre | : |
| ISBN | : 9781943450046 |
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The OpenIntro project was founded in 2009 to improve the quality and availability of education by producing exceptional books and teaching tools that are free to use and easy to modify. We feature real data whenever possible, and files for the entire textbook are freely available at openintro.org. Visit our website, openintro.org. We provide free videos, statistical software labs, lecture slides, course management tools, and many other helpful resources.
