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Bullseye Marketing: How to Grow Your Business Faster

Bullseye Marketing: How to Grow Your Business Faster
Author: Louis Gudema
Publisher: Wedgewood Press
Total Pages: 382
Release: 2018-06-25
Genre: Business & Economics
ISBN: 9781732203648
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Companies that market better and more grow faster, but people at many companies are overwhelmed by the dozens of marketing options and thousands of software packages - not to mention the competing claims of vendors. With his unique Bullseye Marketing approach, Louis Gudema cuts through the noise and prioritizes the fastest, least expensive ways for companies to increase leads and sales while delaying slower, more expensive programs. Ironically, many companies do the exact opposite, starting with programs like social media and content marketing that can take a couple of years or longer to produce significant results. The book has been named One of the Best Marketing Plan Books of All Time. In this book you'll learn: The "marketing assets" that every company has but few fully utilize How to implement the three-phase Bullseye Marketing approach: Fully exploit your existing marketing assets Sell to people who want to buy now Cast a wider net with long-term awareness and branding programs Which marketing software programs are most useful when building out a marketing program How to build a modern marketing team The agile marketing method that is perfect for implementing the Bullseye approach How to bridge the gap between marketing goals and business goals Useful for almost any company, Bullseye Marketing is especially so for small- and mid-sized businesses with up to 1,000 employees. Bullseye Marketing includes 100s of tips and best practices that you can start using now to improve your business results. And interviews with modern marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg.

Bullseye Marketing: How to Grow Your Business Faster

Bullseye Marketing: How to Grow Your Business Faster
Author: Louis Gudema
Publisher: Wedgewood Press
Total Pages: 382
Release: 2018-06-25
Genre: Business & Economics
ISBN: 9781732203617
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In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples.

Traction

Traction
Author: Justin Mares
Publisher: S Curve Publishing
Total Pages: 247
Release: 2014-08-26
Genre: Business & Economics
ISBN: 0976339609
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Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Traction

Traction
Author: Gabriel Weinberg
Publisher: Penguin
Total Pages: 250
Release: 2015-10-06
Genre: Business & Economics
ISBN: 0698411870
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Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Bullseye

Bullseye
Author: Ashlyn Talley
Publisher:
Total Pages: 356
Release: 2012-06-07
Genre:
ISBN: 9781469981079
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Bullseye is a must have reference and success handbook for anyone contemplating starting or running a small to medium sized local business. The challenge of today's entrepreneur is to establish, maintain and grow their business in concert with offering value, creating a vibrant presence and bettering customer loyalty. Bullseye is written as a comprehensive yet basic overview to help drive and build your business. This book utilizes a blend of classic and traditional marketing principles alongside of discovering how to leverage today's digital and social media platforms. The entrepreneurs and business owners of the 21st century now must know how to tap the expanding interest and broadening landscape of online marketing coupled with the task of keeping a solid foothold in the more traditional marketing mediums. This book is inspired reading for anyone looking for ways to establish, cultivate and expand their local customer base and ignite or energize their sales. Build upon the proven techniques that this book offers and leave your competitors stalled at the starting blocks. How to formulate and scale your actions within the construct of building an effective marketing plan. What is a USP and how to use this message in your marketing to elevate you from the competition. Establishing and build your brand while keeping the attention of your customers and followers. How to let traditional and internet marketing channels do the heavy lifting towards your local business success. How to market and grow your online presence with little to no money or experience. Find ways to target your audience and beeline local customers to your front door. How to use existing customers for referrals that help you further market and grow your company. Bullseye is packed with practical strategies that make it a one-of-a-kind resource for any local business owner or entrepreneur.

Bullseye Marketing, Second Edition

Bullseye Marketing, Second Edition
Author: Louis Gudema
Publisher:
Total Pages: 0
Release: 2023-05-02
Genre: Business & Economics
ISBN: 9781732203662
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Do you want to accelerate the growth of your B2B company? In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program for your B2B company. The first edition was named One of the Best Marketing Books of All Time by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies. Douglas Burdett, host of the Marketing Book Podcast, has written a new foreword in which he says, "Over the past decade-plus, for my Marketing Book Podcast I've read nearly 500 excellent marketing and sales books, cover to cover. As you can imagine, with that many titles under my belt, so to speak, the range of authors and quality of titles is considerable. Louis Gudema's original Bullseye Marketing is one of my favorites. This new edition is even better." At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. The book provides over 100 full-color images. While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies. The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies. "For years small- and mid-sized businesses have been the jobs-growth engine of the U.S. economy. In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position, and fuel job creation." - Ron Bloom, Former "Car Czar" and Assistant to President Obama for Manufacturing Policy

Bull’s Eye

Bull’s Eye
Author: Brian Tracy
Publisher: Sourcebooks, Inc.
Total Pages: 116
Release: 2015-11-03
Genre: Business & Economics
ISBN: 1492630470
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Your aim in life should be to achieve all of the wonderful things that are possible for you. There is no reason for you not to be earning twice as much as you are today, or even five or ten times as much. Your potential is practically limitless, if you could just learn how to utilize it. Clarity, Focus, and Concentration: Three strong, simple attributes needed to hone in your potential and hit the bull's eye! And just as you can develop your physical muscles through hard work and concentration, you can develop your mental muscles through continuous repetition. You have the ability right now to achieve more than you ever have before. Bull's Eye will teach you how to unleash your powers for success and accomplish more in the next few months than many people do in a lifetime.

Positioning for Advantage

Positioning for Advantage
Author: Kimberly A. Whitler
Publisher: Columbia University Press
Total Pages: 327
Release: 2021-09-07
Genre: Business & Economics
ISBN: 0231548117
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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

That's a Bullseye

That's a Bullseye
Author: Richard Blazevich
Publisher: Createspace Independent Publishing Platform
Total Pages: 144
Release: 2016-12-28
Genre: Marketing
ISBN: 9781979314664
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"Tells the story of a marketing leader who takes six simple steps to transform an outdated company into a successful online enterprise. In this book, Richard Blazevich and Eric Bishop offer a business fable that delivers practical advice for leaders who want to make their organizations relevant in the modern era. It is a must-read for anyone from students learning about marketing to executives wanting to transform their business to be successful in an ever-changing environment."--Back cover.

Stop Whining! Start Selling!

Stop Whining! Start Selling!
Author: Jeff Blackman
Publisher: John Wiley & Sons
Total Pages: 376
Release: 2003-12-18
Genre: Business & Economics
ISBN: 9780471463634
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If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your business, enhance your profits, boost your earnings, and improve your life. Quickly, ethically, and dramatically! This book gives you an almost unfair competitive advantage. It’s loaded with powerful insights and how-to success strategies on: Ethics Sales Marketing Negotiations And more! Order your copy today!