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Marketing Identities

Marketing Identities
Author: David A. Brenner
Publisher: Wayne State University Press
Total Pages: 287
Release: 2018-02-05
Genre: Social Science
ISBN: 0814345182

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A study of the first Jewish magazine to explore ethnic identity in early twentieth-century Germany. Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.


Brothers and Strangers

Brothers and Strangers
Author: Steven E. Aschheim
Publisher: Univ of Wisconsin Press
Total Pages: 364
Release: 1982-10-15
Genre: History
ISBN: 0299091139

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Brothers and Strangers traces the history of German Jewish attitudes, policies, and stereotypical images toward Eastern European Jews, demonstrating the ways in which the historic rupture between Eastern and Western Jewry developed as a function of modernism and its imperatives. By the 1880s, most German Jews had inherited and used such negative images to symbolize rejection of their own ghetto past and to emphasize the contrast between modern “enlightened” Jewry and its “half-Asian” counterpart. Moreover, stereotypes of the ghetto and the Eastern Jew figured prominently in the growth and disposition of German anti-Semitism. Not everyone shared these negative preconceptions, however, and over the years a competing post-liberal image emerged of the Ostjude as cultural hero. Brothers and Strangers examines the genesis, development, and consequences of these changing forces in their often complex cultural, political, and intellectual contexts.


A History of Modern Jewish Religious Philosophy

A History of Modern Jewish Religious Philosophy
Author: Eliezer Schweid
Publisher: BRILL
Total Pages: 380
Release: 2011-05-10
Genre: Religion
ISBN: 9004207341

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A comprehensive, interdisciplinary account of the major thinkers and movements in modern Jewish thought, in the context of general philosophy and Jewish social-political historical developments. Volume 1 (of 5) covers the period from Spinoza through the Enlightenment.


Jewish Daily Life in Germany, 1618-1945

Jewish Daily Life in Germany, 1618-1945
Author: Marion A. Kaplan
Publisher: Oxford University Press
Total Pages: 542
Release: 2005-03-03
Genre: History
ISBN: 0190291354

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From the seventeenth century until the Holocaust, Germany's Jews lurched between progress and setback, between fortune and terrible misfortune. German society shunned Jews in the eighteenth century and opened unevenly to them in the nineteenth and early twentieth centuries, only to turn murderous in the Nazi era. By examining the everyday lives of ordinary Jews, this book portrays the drama of German-Jewish history -- the gradual ascent of Jews from impoverished outcasts to comfortable bourgeois citizens and then their dramatic descent into genocidal torment during the Nazi years. Building on social, economic, religious, and political history, it focuses on the qualitative aspects of ordinary life -- emotions, subjective impressions, and quotidian perceptions. How did ordinary Jews and their families make sense of their world? How did they construe changes brought about by industrialization? How did they make decisions to enter new professions or stick with the old, juggle traditional mores with contemporary ways? The Jewish adoption of secular, modern European culture and the struggle for legal equality exacted profound costs, both material and psychological. Even in the heady years of progress, a basic insecurity informed German-Jewish life. Jewish successes existed alongside an antisemitism that persisted as a frightful leitmotif throughout German-Jewish history. And yet the history that emerges from these pages belies simplistic interpretations that German antisemitism followed a straight path from Luther to Hitler. Neither Germans nor Jews can be typecast in their roles vis à vis one another. Non-Jews were not uniformly antisemitic but exhibited a wide range of attitudes towards Jews. Jewish daily life thus provides another vantage point from which to study the social life of Germany. Focusing on both internal Jewish life -- family, religion, culture and Jewish community -- and the external world of German culture and society provides a uniquely well-rounded portrait of a world defined by the shifting sands of inclusion and exclusion.


Essential Papers on Zionism

Essential Papers on Zionism
Author: Jehuda Reinharz
Publisher: NYU Press
Total Pages: 869
Release: 1996
Genre: History
ISBN: 0814774490

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Zionism, more than any other social and political movement in the modern era, has completely and fundamentally altered the self-image of the Jewish people and its relations with the non- Jewish world. As the dominant expression of Jewish nationalism, Zionism revolutionized the very concept of Jewish peoplehood, taking upon itself the transformation of the Jewish people from a minority into a majority, and from a diaspora community into a territorial one. Bringing together for the first time the work of the most distinguished historians of Zionism and the Yishuv (pre-state Israeli society), many never before translated into English, this volume offers a comprehensive treatment of the history of Zionism. The contributions are diverse, examining such topics as the ideological development of the Jewish nationalist movement, Zionist trends in the Land of Israel, and relations between Jews, Arabs, and the British in Palestine. Contributors include: Jacob Katz, Shmuel Almog, Yosef Salmon, David Vital, Steven J. Zipperstein, Michael Heymann, Jonathan Frankel, George L. Berlin, Israel Oppenheim, Gershon Shaked, Joseph Heller, Hagit Lavsky, and Bernard Wasserstein.


Einstein Before Israel

Einstein Before Israel
Author: Ze’ev Rosenkranz
Publisher: Princeton University Press
Total Pages: 364
Release: 2021-08-10
Genre: Social Science
ISBN: 1400838371

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Was Einstein a Zionist? Albert Einstein was initially skeptical and even disdainful of the Zionist movement, yet he affiliated himself with this controversial political ideology and today is widely seen as an outspoken advocate for a modern Jewish homeland in Palestine. What enticed this renowned scientist and humanitarian, who repeatedly condemned nationalism of all forms, to radically change his views? Was he in fact a Zionist? Einstein Before Israel traces Einstein's involvement with Zionism from his initial contacts with the movement at the end of World War I to his emigration from Germany in 1933 in the wake of Hitler's rise to power. Drawing on a wealth of rare archival evidence—much of it never before published—this book offers the most nuanced picture yet of Einstein's complex and sometimes stormy relationship with Jewish nationalism. Ze'ev Rosenkranz sheds new light on Einstein's encounters with prominent Zionist leaders, and reveals exactly what Einstein did and didn't like about Zionist beliefs, objectives, and methods. He looks at the personal, cultural, and political factors that led Einstein to support certain goals of Jewish nationalism; his role in the birth of the Hebrew University; his impressions of the emerging Jewish settlements in Palestine; and his reaction to mounting violence in the Arab-Jewish conflict. Rosenkranz explores a host of fascinating questions, such as whether Zionists sought to silence Einstein's criticism of their movement, whether Einstein was the real manipulator, and whether this Zionist icon was indeed a committed believer in Zionism or an iconoclast beholden to no one.