Building Billion Dollar Brands PDF Download
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| Author | : Rick Cesari |
| Publisher | : |
| Total Pages | : 174 |
| Release | : 2018-11-27 |
| Genre | : Business & Economics |
| ISBN | : 9781599327020 |
Download Building Billion Dollar Brands Book in PDF, ePub and Kindle
Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your "unique selling proposition," or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24/7, and 5 Direct branding selling--the best way to brand for most small businesses and startups. In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch.
| Author | : Bernt Ullmann |
| Publisher | : |
| Total Pages | : 234 |
| Release | : 2019-08-05 |
| Genre | : Business & Economics |
| ISBN | : 9780996568340 |
Download The Billion Dollar Branding Blueprint Book in PDF, ePub and Kindle
BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
| Author | : Richard Scrushy |
| Publisher | : CreateSpace |
| Total Pages | : 134 |
| Release | : 2014-06-24 |
| Genre | : Business & Economics |
| ISBN | : 9781496171788 |
Download When Building a Billion Dollar Company Book in PDF, ePub and Kindle
The goal of this book is simple: to provide inspiration to others, so they can build a solid business and grow it into a billion-dollar company. Just as Richard Scrushy took this idea and turned it into a real, tangible product, his book shows you how to take your big idea and turn it into a real, profitable venture. It begins with a dream that you can only pursue by overcoming the fear of the unknown-obstacles, failures, humiliations-whatever form they may take, they can no longer stand in your way. Let Scrushy inspire and encourage you to take that first leap of faith. From there, it is a matter of making the math work, finding the money to get the ball rolling, building the management team, and taking your idea all the way to the top. Scrushy will show you what has worked for him in his two decades of experience, and he will help you avoid the same mistakes he made so that you can overcome obstacles on your climb to the top. With Scrushy as your guide, you're sure to enjoy and learn from his life experience while building your own billion-dollar company.
| Author | : Harry E. Figgie |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Business enterprises |
| ISBN | : 9781932646467 |
Download How to Build a Billion Dollar Company from Scratch Book in PDF, ePub and Kindle
During the closing days of 1963, Harry E. Figgie Jr. left his job at Booz Allen Hamilton and patched together the financing to purchase a struggling $23 million sprinkler company. During the next 30 years, he grew the company into a consistently profitable, $1.3 billion diversified corporation through a strategic combination of internal and external growth, and a consistent focus on profit improvement. His Entrepreneurial Handbook is a step-by-step guide on how to replicate his success.
| Author | : Honey Parker |
| Publisher | : Morgan James Publishing |
| Total Pages | : 167 |
| Release | : 2012-08-21 |
| Genre | : Business & Economics |
| ISBN | : 161448273X |
Download Billion-Dollar Branding Book in PDF, ePub and Kindle
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.
| Author | : Susan Wilson Solovic |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 240 |
| Release | : 2007-11-07 |
| Genre | : Business & Economics |
| ISBN | : 0814431852 |
Download The Girls' Guide to Building a Million-Dollar Business Book in PDF, ePub and Kindle
Solovic offers frank advice and hard-won lessons including: taking emotions out of the workplace - make business decisions based on what is best for the company, not on your personal feelings; thinking big and bold - believe that you can be successful and be willing to announce your intentions to the world; managing for growth - hire the right people and discover the best ways to keep them; and, never being afraid to take a chance - boost profits by taking financial risks.
| Author | : Chris Grams |
| Publisher | : Que Publishing |
| Total Pages | : 299 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0789748029 |
Download The Ad-free Brand Book in PDF, ePub and Kindle
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
| Author | : John Sculley |
| Publisher | : RosettaBooks |
| Total Pages | : 241 |
| Release | : 2014-10-13 |
| Genre | : Business & Economics |
| ISBN | : 0795343361 |
Download Moonshot! Book in PDF, ePub and Kindle
The former Apple CEO “delivers a clear message to individuals, entrepreneurs, and corporations: change . . . or wither” (Booklist). The future belongs to those who see the possibilities before they become obvious. This is the most exciting time ever to be part of the business world. Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley, former CEO of both Pepsi and Apple, discusses an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come. He offers wisdom for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.
| Author | : Chad Barr |
| Publisher | : Entrepreneur Press |
| Total Pages | : 290 |
| Release | : 2012-04-01 |
| Genre | : Business & Economics |
| ISBN | : 1613081715 |
Download Million Dollar Web Presence Book in PDF, ePub and Kindle
Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele—quickly raising the bar to produce better results for their brand and their business. Starting with their website, Weiss and Barr reveal five critical areas that can be immediately enhanced to emphasize creditability and instantly build trust among visitors. Entrepreneurs also discover how to outfit their site with new tools, products and offerings that pull visitors in, keep them captivated, and compel them to keep coming back. Weiss and Barr then coach thought leaders in capitalizing on today’s social web, delivering a strategic plan to uncovering opportunity in online communities, social networks, and other popular platforms—allowing them to showcase their greatest business draw: their expertise. Entrepreneurs also learn which components are critical to their success as a thought leader, gaining valuable insight into trending technologies like mobile devices to help them in determining which avenues are of the greatest gain. Offering support such as assessments, real-life examples, screen shots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically elevate their brand, and ultimately, their business.
| Author | : Patrick Hanlon |
| Publisher | : Simon and Schuster |
| Total Pages | : 273 |
| Release | : 2006-01-24 |
| Genre | : Business & Economics |
| ISBN | : 074327797X |
Download Primalbranding Book in PDF, ePub and Kindle
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
