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| Author | : Richard Harris |
| Publisher | : University of Chicago Press |
| Total Pages | : 446 |
| Release | : 2012-08-21 |
| Genre | : History |
| ISBN | : 0226317684 |
Download Building a Market Book in PDF, ePub and Kindle
A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History
| Author | : Andrew Griffiths |
| Publisher | : Allen & Unwin |
| Total Pages | : 276 |
| Release | : 2014-05-14 |
| Genre | : Business & Economics |
| ISBN | : 9781741760842 |
Download 101 Ways to Market Your Business Book in PDF, ePub and Kindle
A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.
| Author | : Annie Jean-Baptiste |
| Publisher | : John Wiley & Sons |
| Total Pages | : 272 |
| Release | : 2020-08-20 |
| Genre | : Business & Economics |
| ISBN | : 1119646243 |
Download Building For Everyone Book in PDF, ePub and Kindle
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
| Author | : Teresa Flannery |
| Publisher | : Johns Hopkins University Press |
| Total Pages | : 257 |
| Release | : 2021-01-12 |
| Genre | : Education |
| ISBN | : 1421440342 |
Download How to Market a University Book in PDF, ePub and Kindle
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
| Author | : Elizabeth Popp Berman |
| Publisher | : Princeton University Press |
| Total Pages | : 282 |
| Release | : 2012-01-08 |
| Genre | : Education |
| ISBN | : 0691147086 |
Download Creating the Market University Book in PDF, ePub and Kindle
"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. Creating the Market University compares the origins of biotech entrepreneurship, university patenting, and university-industry research centers to show how government decisions shaped by a new argument--that innovation drives the economy-transformed academic science"-- Provided by publisher.
| Author | : Laura J. Miller |
| Publisher | : University of Chicago Press |
| Total Pages | : 289 |
| Release | : 2017-11-20 |
| Genre | : Business & Economics |
| ISBN | : 022650137X |
Download Building Nature's Market Book in PDF, ePub and Kindle
Markets and movements -- Escaping asceticism: the birth of the health food industry -- Living and working on the margins: a countercultural industry develops -- Feeding the talent: the path to legitimacy -- Questioning authority: the state and medicine strike back -- Style: identifying the audience for natural foods -- Drawing the line: boundary disputes in the natural foods field -- Cultural change and economic growth: assessing the impact of a business-led movement.
| Author | : Vik Orenstein |
| Publisher | : Penguin |
| Total Pages | : 520 |
| Release | : 2010-01-19 |
| Genre | : Photography |
| ISBN | : 1599633612 |
Download The Photographer's Market Guide to Building Your Photography Business Book in PDF, ePub and Kindle
Make Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: • Harness the power of digital photography • Target your audience through online marketing • Find your niche (or shift to a new one) • Craft a solid business plan • Network professionally with other photographers • Showcase and price your work • Get support from accountants and lawyers • Create a strategic path for your business at every stage • And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.
| Author | : Mark Thompson |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 257 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0814416977 |
Download Now, Build a Great Business! Book in PDF, ePub and Kindle
In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.
| Author | : Edward F. McQuarrie |
| Publisher | : Routledge |
| Total Pages | : 232 |
| Release | : 2014-12-18 |
| Genre | : Business & Economics |
| ISBN | : 1317473485 |
Download Customer Visits: Building a Better Market Focus Book in PDF, ePub and Kindle
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
| Author | : David A. J. Macey |
| Publisher | : Lexington Books |
| Total Pages | : 266 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780739107355 |
Download Building Market Institutions in Post-communist Agriculture Book in PDF, ePub and Kindle
Editors David Macey, William Pyle, and Stephen Wegren, with a host of world-leading agrarian analyst and practitioners, unravel the shortcomings surrounding post-communist agrarian reform and answers how and why particular policies were adopted in Eurasia. Building Market Institutions in Post-Communist Agriculture draws on country-level case studies to analyze a range of initiatives that institutions have applied to agricultural economies. In this edited collection, contributors use a comparative analytical framework to project a universal process of agrarian transformation that continues to change the social, economic, and political characteristics of this part of the world.
