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Brazilian Television in Context

Brazilian Television in Context
Author: Richard Paterson
Publisher:
Total Pages: 40
Release: 1982
Genre: TV Globo (Brazil)
ISBN:

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The Carnival of Images

The Carnival of Images
Author: Michele Mattelart
Publisher: Bloomsbury Publishing USA
Total Pages: 192
Release: 1990-09-21
Genre: Social Science
ISBN: 0313368627

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In creating and developing the new genre of the televised novela, a one-hour long dramatic serial, the Brazilian television industry grew, in less than 15 years, from an insignificant player in the international market to one of the largest, most influential in the world. In the first book in English to explore the phenomenon of the telenovela Michele and Armand Mattelart challenge accepted views of the world dominance of United States television and probe the socioeconomic impact of this new genre on a third world country. Using the telenovela and its impact on the medium world-wide, the authors document the important changes in the international circulation of television programs and in the way television is perceived theoretically as a subject of research. The book traces the development of the novela in a country that, in the early 1960s, did not have any nationwide media and later--from 1964 to the 1970s--was ruled by a military dictatorship. It further analyzes the formation of the genre and its mode of production, placing the novela's appearance and development in its cultural, institutional, and economic context. The authors look at the peculiar contradictory relation between the genre's creators and developers--generally left wing intellectuals--and the manipulations required to construct a television industry in a highly competitive marketplace. The book begins with a description of the economic, institutional, and cultural context which produced the genre. It explores the world of soap operas, the development of a national television industry, and the beginnings of an urban consumer society in Brazil. The authors include a valuable and detailed study of the mode of production of the telenovela, placing both the form and content of the genre in their specific economic and institutional context. The book goes on to examine the relationship between the genre and its wider social and cultural environment, explaining its immense popularity and the social function it fulfills. Finally, the authors link the study of Brazilian television to wider debates in media and cultural studies.


Telenovelas and Transformation

Telenovelas and Transformation
Author: Rosane Svartman
Publisher: Routledge
Total Pages: 123
Release: 2021-02-22
Genre: Performing Arts
ISBN: 1000345378

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This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience’s power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas.


The New Brazilian Mediascape

The New Brazilian Mediascape
Author: Eli Lee Carter
Publisher: University Press of Florida
Total Pages: 227
Release: 2020-06-16
Genre: Social Science
ISBN: 1683402804

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In this book, Eli Carter explores the ways in which the movement away from historically popular telenovelas toward new television and internet series is creating dramatic shifts in how Brazil imagines itself as a nation, especially within the context of an increasingly connected global mediascape. For more than half a century, South America’s largest over-the-air network, TV Globo, produced long-form melodramatic serials that cultivated the notion of the urban, upper-middle-class white Brazilian. Carter looks at how the expansion of internet access, the popularity of web series, the rise of independent production companies, and new legislation not only challenged TV Globo’s market domination but also began to change the face of Brazil’s growing audiovisual landscape. Combining sociohistorical, economic, and legal contextualization with close readings of audiovisual productions, Carter argues that a fragmented media has opened the door to new voices and narratives that represent a more diverse Brazilian identity. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos Rodríguez


The Brazilian Television Mini-series

The Brazilian Television Mini-series
Author: Niall Brennan
Publisher:
Total Pages:
Release: 2012
Genre:
ISBN:

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This thesis investigates the Brazilian television mini-series as a cultural form in the media landscape of Brazil, examining it as a reflection of the political, cultural and social history of Brazil. The research question asks in what ways does the Brazilian television miniseries represent continuity and change in Brazilian national culture, values and identity. In this thesis, I construct a theoretical framework based on two strands of the concept of hybridity: the sociocultural dimensions of hybridity in the postcolonial context, and the textual-generic implications of hybridity for popular texts, their producing institutions,and their readers and viewers. Methodologically, my sample consists of 41 mini-series from a twenty-five year production history. I also engage with press commentary on the mini-series and conduct interviews with mini-series creators. The analysis examines the discourses that these sources produce in tandem with tools from television studies. In this study, I find that Brazilian national culture is represented by geography and gender. Geography serves as a physical and symbolic mode of representation in the mini-series. We witness historical and contemporary negotiations of the temporal and spatial divides that separate the foreign from the Brazilian, and we often follow stories about 'becoming Brazilian'. Gender appears through a practice-based discourse that informs the difference between the emotional and educational dimensions of the genre. Gender also appears in the mini-series narratives through the archetypes of sufferer and malandro, who in turn reflect the transgressions and the limits of gendered representations in Brazilian popular culture. In relation to national values, I find a continuous dialectical exchange between authority and resistance in the mini-series' historical and contemporary representations of Brazil. Not only do authority and resistance transcend the value frameworks of class, family, morals and politics in the mini-series narratives, but they also inform the ways in which creators assert their position in the space of Brazilian television production. Critics express resistance to the narratives and the institutions producing the mini-series as well, which enables us to recognize a wariness of the historical tendency of Brazilian television to insert its values into the public sphere. Finally, I find that Brazilian national identity is represented by a mix of foreign and national traditions in the mini-series form, and by strategies that differ from conventional narrative modes. These qualities demonstrate the persistence of tensions between the foreign and the national and imitation and originality that have defined negotiations with modernity in Brazil, but they also show how these tensions have shifted inward to reflect Brazil's changing awareness of its role on a global stage. In addition to the social, cultural, political and institutional dimensions of Brazilian experience that this study reveals through the mini-series, it adds to knowledge on the ways in which cultural forms enter and shape public discourse about nationhood.


Amazon Town TV

Amazon Town TV
Author: Richard Pace
Publisher: University of Texas Press
Total Pages: 225
Release: 2013-05-15
Genre: Social Science
ISBN: 0292745176

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In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first few television sets arrived. On a nightly basis, as the community’s electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupá in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television’s introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television’s influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.


Media Power and Democratization in Brazil

Media Power and Democratization in Brazil
Author: Mauro Porto
Publisher: Routledge
Total Pages: 242
Release: 2012-09-10
Genre: Language Arts & Disciplines
ISBN: 1136316329

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In this book, Porto analyzes the role of TV Globo in the democratization of Brazil. TV Globo, one of the world's largest media conglomerates, has a dominant position in Brazil's communications landscape. It also exports telenovelas to more than 130 countries and has established joint ventures with transnational media conglomerates. Beginning in the mid-1990s, TV Globo began a process of "opening," replacing its authoritarian model of journalism with a more independent reporting style. Representations of Brazil in prime time telenovelas have also shifted. Given this shift, Porto considers some of the following questions: •What explains these changes in Brazil's most powerful media company? •How are they related to processes of political and social democratization? •How did TV Globo's opening affect Brazil's emerging democracy, especially in terms of the quality of political accountability mechanisms? Porto uses the Brazilian case of TV Globo to analyze the larger links between democratization, civil society mobilization, and media change in transitional societies.


Reimagining Brazilian Television

Reimagining Brazilian Television
Author: Eli Carter
Publisher: University of Pittsburgh Press
Total Pages: 286
Release: 2018-04-26
Genre: Performing Arts
ISBN: 082298296X

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The Brazilian television industry is one of the most productive and commercially successful in the world. At the forefront of this industry is TV Globo and its production of standardized telenovelas, which millions of Brazilians and viewers from over 130 countries watch nightly. Eli Lee Carter examines the field of television production by focusing on the work of one of Brazil's greatest living directors, Luiz Fernando Carvalho. Through an emphasis on Carvalho's thirty-plus year career working for TV Globo, his unique mode of production, and his development of a singular aesthetic as a reaction to the dominant telenovela genre, Carter sheds new light on Brazilian television's history, its current state, and where it is going—as new legislation and technology push it increasingly toward a post-network era.


Living with the Rubbish Queen

Living with the Rubbish Queen
Author: Thomas Tufte
Publisher: Indiana University Press
Total Pages: 290
Release: 2000
Genre: Art
ISBN: 9781860205415

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An examination of the role of telenovelas -- a Latin American sister to the Western soap opera -- this book looks at their impact on the everyday lives of Latin American audiences. It seeks to explain telenovelas' cultural and commercial success; the meanings, identities, and social actions articulated through watching telenovelas; and how audiences -- often first- or second-generation migrants in the huge cities of Latin America -- use telenovelas in coping with urban life and modernity.