Brandweek
Author | : |
Publisher | : |
Total Pages | : 776 |
Release | : 2008-04 |
Genre | : Advertising |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 776 |
Release | : 2008-04 |
Genre | : Advertising |
ISBN | : |
Author | : Plunkett Research Ltd |
Publisher | : Plunkett Research, Ltd. |
Total Pages | : 549 |
Release | : 2008-04 |
Genre | : Business & Economics |
ISBN | : 1593921098 |
Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
Author | : |
Publisher | : |
Total Pages | : 360 |
Release | : 2011 |
Genre | : Advertising |
ISBN | : |
Author | : Plunkett Research Ltd |
Publisher | : Plunkett Research, Ltd. |
Total Pages | : 480 |
Release | : 2006-04 |
Genre | : Business & Economics |
ISBN | : 1593920423 |
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Author | : Michael Serazio |
Publisher | : NYU Press |
Total Pages | : 238 |
Release | : 2013-04-05 |
Genre | : Social Science |
ISBN | : 0814724590 |
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Author | : Plunkett Research Ltd |
Publisher | : Plunkett Research, Ltd. |
Total Pages | : 555 |
Release | : 2007-04 |
Genre | : Business & Economics |
ISBN | : 1593920814 |
A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.
Author | : |
Publisher | : |
Total Pages | : 1316 |
Release | : 2007 |
Genre | : Mass media |
ISBN | : |
Author | : Charles W Lamb |
Publisher | : |
Total Pages | : 794 |
Release | : 2002 |
Genre | : Marketing |
ISBN | : |
Author | : Jeffery A. Riley |
Publisher | : Pearson Education |
Total Pages | : 320 |
Release | : 2010-08-15 |
Genre | : Computers |
ISBN | : 9780132601115 |
Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more! A single, up-to-the-minute source for all the best new resources on today's top social networks More than 3,000 entries on parenting, shopping, fashion, sports, travel, religion, and many other topics A huge timesaver: helps users instantly uncover hidden "gems" they'd otherwise have to search for, stumble upon, or never find at all!
Author | : Mary-Lou Galician |
Publisher | : Routledge |
Total Pages | : 291 |
Release | : 2004-05-28 |
Genre | : Business & Economics |
ISBN | : 1136781277 |
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg