Brandraising PDF Download
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| Author | : Sarah Durham |
| Publisher | : John Wiley & Sons |
| Total Pages | : 208 |
| Release | : 2009-11-19 |
| Genre | : Business & Economics |
| ISBN | : 0470542217 |
Download Brandraising Book in PDF, ePub and Kindle
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
| Author | : Katya Andresen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 289 |
| Release | : 2010-12-07 |
| Genre | : Business & Economics |
| ISBN | : 1118040937 |
Download Robin Hood Marketing Book in PDF, ePub and Kindle
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/
| Author | : Kivi Leroux Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 438 |
| Release | : 2013-08-08 |
| Genre | : Business & Economics |
| ISBN | : 111872237X |
Download Content Marketing for Nonprofits Book in PDF, ePub and Kindle
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
| Author | : Sarah Banet-Weiser |
| Publisher | : NYU Press |
| Total Pages | : 280 |
| Release | : 2012-10-15 |
| Genre | : Political Science |
| ISBN | : 0814787134 |
Download Authentic TM Book in PDF, ePub and Kindle
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
| Author | : Sarah Durham |
| Publisher | : Big Duck Studio |
| Total Pages | : 218 |
| Release | : 2019-11-20 |
| Genre | : Business & Economics |
| ISBN | : 9781733355308 |
Download The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications Book in PDF, ePub and Kindle
The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.
| Author | : Michael J. Worth |
| Publisher | : SAGE Publications |
| Total Pages | : 859 |
| Release | : 2016-01-28 |
| Genre | : Business & Economics |
| ISBN | : 1483376001 |
Download Nonprofit Management Book in PDF, ePub and Kindle
Michael J. Worth’s student-friendly best-seller, Nonprofit Management: Principles and Practice, provides a broad, insightful overview of key topics affecting governance and management of nonprofit organizations. Worth covers the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, social entrepreneurship, and social innovation. Written specifically for students, this applied text balances research, theory, and practitioner literature, and is packed with current cases, timely examples, and updated data.
| Author | : Russell Brand |
| Publisher | : Simon and Schuster |
| Total Pages | : 128 |
| Release | : 2014-11-11 |
| Genre | : Fiction |
| ISBN | : 1501107275 |
Download The Pied Piper of Hamelin Book in PDF, ePub and Kindle
With this first book in Russell Brand’s Trickster Tales series, the famed comedian, actor, and bestselling author delivers a hilarious retelling of an old fairytale favorite that will appeal to adults and children alike. Once upon a time, long ago, in a time that seemed, to those present, exactly like now except their teeth weren’t so clean and more things were wooden, there was a town called Hamelin. The people of Hamelin were a pompous bunch who loved themselves and their town so much that if it were possible they would have spent all day zipped up in a space suit smelling their own farts. But space suits hadn’t been invented yet so they couldn’t. Then one day without warning a gang of rats bowled into the town and began causing a right rumpus… So begins Russell Brand’s wildly funny and surprisingly wise retelling of the classic tale The Pied Piper of Hamelin. Whether you’re a kid or a grown-up kid, you’ll be chuckling the whole way through this zany story that bypasses Brand’s more adult humor for the outrageous, the madcap, and the just plain silly. Maybe you’ve heard about the Pied Piper before, with his strange music and those pompous townspeople and pesky rats. Or maybe you haven’t. But one thing is for sure: you’ve never heard it quite like this.
| Author | : Michael Beverland |
| Publisher | : SAGE Publications Limited |
| Total Pages | : 522 |
| Release | : 2024-03-23 |
| Genre | : Business & Economics |
| ISBN | : 1529678951 |
Download Brand Management Book in PDF, ePub and Kindle
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
| Author | : Roberto Álvarez del Blanco |
| Publisher | : Springer |
| Total Pages | : 226 |
| Release | : 2010-10-27 |
| Genre | : Business & Economics |
| ISBN | : 0230302874 |
Download Personal Brands Book in PDF, ePub and Kindle
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
| Author | : Emmanuel Mogaji |
| Publisher | : Springer Nature |
| Total Pages | : 276 |
| Release | : 2021-04-02 |
| Genre | : Business & Economics |
| ISBN | : 3030661199 |
Download Brand Management Book in PDF, ePub and Kindle
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.
