BRANDMAPS
| Author | : Randall G. Chapman |
| Publisher | : |
| Total Pages | : 122 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
Download BRANDMAPS Book in PDF, ePub and Kindle
Brandmaps PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brandmaps PDF full book. Access full book title Brandmaps.
The Strategy of Global Branding and Brand Equity
| Author | : Alvin Lee |
| Publisher | : Routledge |
| Total Pages | : 244 |
| Release | : 2015-03-02 |
| Genre | : Business & Economics |
| ISBN | : 1317525213 |
Download The Strategy of Global Branding and Brand Equity Book in PDF, ePub and Kindle
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Marketing
| Author | : Rosalind Masterson |
| Publisher | : SAGE |
| Total Pages | : 561 |
| Release | : 2017-08-21 |
| Genre | : Business & Economics |
| ISBN | : 1526415836 |
Download Marketing Book in PDF, ePub and Kindle
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.
Strategic Brand Management and Development
| Author | : Sotiris T. Lalaounis |
| Publisher | : Routledge |
| Total Pages | : 382 |
| Release | : 2020-12-30 |
| Genre | : Business & Economics |
| ISBN | : 1000298183 |
Download Strategic Brand Management and Development Book in PDF, ePub and Kindle
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
Conscious Branding
| Author | : David Funk |
| Publisher | : Business Expert Press |
| Total Pages | : 142 |
| Release | : 2009-09-01 |
| Genre | : Business & Economics |
| ISBN | : 1606490591 |
Download Conscious Branding Book in PDF, ePub and Kindle
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.
Harriet’s Legacies
| Author | : Ronald Cummings |
| Publisher | : McGill-Queen's Press - MQUP |
| Total Pages | : 402 |
| Release | : 2022-05-15 |
| Genre | : Literary Criticism |
| ISBN | : 0228012201 |
Download Harriet’s Legacies Book in PDF, ePub and Kindle
Historic freedom fighter and conductor of the Underground Railroad Harriet Tubman risked her life to ferry enslaved people from America to freedom in Canada. Her legacy instigates and orients this exploration of the history of Black lives and the future of collective struggle in Canada. Harriet’s Legacies recuperates the significance of Tubman’s time in Canada as more than just an interlude in her American narrative: it is a new point from which to think about Black diasporic mobilities, possibilities, and histories. Through essays and creative works this collection articulates new territory for Tubman in relation to the Black Atlantic archive, connecting her legacies of survival, freedom, and cultural expression within a transnational framework. Contributors take up the question of legacy in ways that remap discourses of genealogy and belonging, positioning Tubman as an important part of today’s freedom struggles. Integrating scholarship with creative and curatorial practices, the volume expands conversations about culture and expression in African Canadian life across art, literature, performance, politics, and public pedagogy. Considering questions of culture, community, and futures, Harriet’s Legacies explores what happened in the wake of Tubman’s legacy and situates Canada as a key part of that dialogue.
Brandmaps
| Author | : Randall G. Chapman |
| Publisher | : |
| Total Pages | : 238 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : 9780135974513 |
Download Brandmaps Book in PDF, ePub and Kindle
Brandmaps is a marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, Brandmaps is designed to represent reality to the participants, rather than being just a game. Topics covered include: product design; pricing; communications; sales forecasting; cost structure and operations; and management decisions. It also includes various product design studies (including self-reported attribute preference, concept testing and conjiont analysis): perceptional positioning analysis, full-scale test marketing; competitive position auditing; brand profile analysis; advertising and promotion experiments; price sensitivity analysis; market structure analysis; and operating results and market database; as well as competitive and market monitoring studies.
Brands and Branding
| Author | : Ashita Aggarwal |
| Publisher | : Taylor & Francis |
| Total Pages | : 251 |
| Release | : 2023-11-06 |
| Genre | : Business & Economics |
| ISBN | : 1000991687 |
Download Brands and Branding Book in PDF, ePub and Kindle
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.
Semiotics of Drink and Drinking
| Author | : Paul Manning |
| Publisher | : A&C Black |
| Total Pages | : 258 |
| Release | : 2012-05-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1441146393 |
Download Semiotics of Drink and Drinking Book in PDF, ePub and Kindle
Drink, as an embodied semiotic and material form, mediates social life. This book examines the fundamental nature of drink through a series of modular but connected ethnographic discussions. It looks at the way the materiality of a specific drink (coffee, wine, water, beer) serves as the semiotic medium for a genre of sociability in a specific time and place. As an explicitly comparative semiotic study, the book uses familiar and unfamiliar case studies to show how drinks with similar material properties are semiotically organized into very different drinking practices, including ethnographic examples as diverse as the relation of coffee to talk (in ordering at Starbucks). Further chapters look at the dryness of gin in relation to the modern cocktail party and the embedding of beer brands in the ethnographic imagination of the nation. Rather than treat drinks as mere props in the exclusively human drama of the social, the book promotes them to actors on the stage.
Strategic Marketing For Health Care Organizations
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 418 |
| Release | : 2021-02-17 |
| Genre | : Medical |
| ISBN | : 1118355830 |
Download Strategic Marketing For Health Care Organizations Book in PDF, ePub and Kindle
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
