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| Author | : Tapan K Panda |
| Publisher | : ICFAI Books |
| Total Pages | : 225 |
| Release | : 2005-04-30 |
| Genre | : |
| ISBN | : 8178814811 |
This timely collection of papers is a very welcome and an important step towards putting India on the worlds brand management knowledge map Samit Sinha, Managing partner, Alchemist Brand Consulting It is all about building the right brand. However re
| Author | : Christina Charlotte Hinding |
| Publisher | : |
| Total Pages | : 96 |
| Release | : 2009 |
| Genre | : |
| ISBN | : |
In digital, social communities is not implemented in the company. In answering how Fritz Hansen can manage its corporate brand equity in this consumer context, the concept of corporate brand equity is reinterpreted as an asset that transcends an individual, a social, and a corporate level. Based on this definition the project proposes a model for managing brand equity that includes these three dimensions. This model is applied to Fritz Hansen by providing specific recommendations to the process of selecting co-brands and by suggesting the development of a social media platform in the company. Finally, by integrating the various theories presented during the project, I attempt to establish a new theoretical foundation for understanding how marketing communication flows in the current consumer context in order for Fritz Hansen to better understand the influencers of its brand value.
| Author | : Chris Bevolo |
| Publisher | : Rutledge Hill |
| Total Pages | : 288 |
| Release | : 2022-02-15 |
| Genre | : Business & Economics |
| ISBN | : 1400227089 |
On the ten-year anniversary of the release of the original Joe Public Doesn’t Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The book makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging. Based on insights developed by a team of researchers, strategists, and futurists at Revive, the five core predictions are supported by more than 250 resource citations and input from 22 industry experts who were interviewed for the book, including health system CEOs, venture capitalists, entrepreneurs, and physicians. The purpose of the book is to spark conversation about how the future of health and healthcare in the U.S. might emerge, and how individuals and organizations might want to prepare for – or even change - that future. This is Bevolo’s seventh book, and the fourth (and final) installment in the Joe Public series. The book is scheduled for release in January 2022.
| Author | : Stephen Brown |
| Publisher | : SAGE |
| Total Pages | : 297 |
| Release | : 2016-08-17 |
| Genre | : Business & Economics |
| ISBN | : 1473987288 |
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
| Author | : Argyro Elisavet Manoli |
| Publisher | : Routledge |
| Total Pages | : 159 |
| Release | : 2022-07-01 |
| Genre | : Sports & Recreation |
| ISBN | : 1000610268 |
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
| Author | : Francesco Sylos Labini |
| Publisher | : Springer |
| Total Pages | : 182 |
| Release | : 2016-03-21 |
| Genre | : Science |
| ISBN | : 3319295284 |
This book not only explores the ways in which the economic crisis and associated austerity policies have adversely impacted the physical and human infrastructure and conduct of scientific research, but also considers how science can help us to understand the crisis and provide original solutions. Starting with a detailed but accessible analysis of the scientific method and the nature of scientific prediction, the book proceeds to address the failure to forecast the economic crisis and the origins of the continuing inertia in economic policy and theory. Attention is drawn in particular to the shortcomings of neoclassical economics in terms of its description of the economic system as being mechanical in nature and characterized by equilibrium. This perspective mirrors the limitations and outdated ideas of nineteenth century physics, which the book contrasts with the insights offered by modern physics. The impact of neoliberal ideologies on scientific research is also discussed in detail, highlighting their stifling effect on innovation and diversification. In closing, the book emphasizes the need for state intervention to guide and support scientific research as the core engine of economic development that will deliver a sustainable future.
| Author | : Nigel Morgan |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2007-06-07 |
| Genre | : Business & Economics |
| ISBN | : 1136411097 |
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
| Author | : |
| Publisher | : How to Save the Future? |
| Total Pages | : 298 |
| Release | : |
| Genre | : |
| ISBN | : |
| Author | : Roy D. Laird |
| Publisher | : |
| Total Pages | : 308 |
| Release | : 1970 |
| Genre | : History |
| ISBN | : |
| Author | : Grant D. Taylor |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 353 |
| Release | : 2014-04-10 |
| Genre | : Social Science |
| ISBN | : 1623565618 |
Considering how culturally indispensable digital technology is today, it is ironic that computer-generated art was attacked when it burst onto the scene in the early 1960s. In fact, no other twentieth-century art form has elicited such a negative and hostile response. When the Machine Made Art examines the cultural and critical response to computer art, or what we refer to today as digital art. Tracing the heated debates between art and science, the societal anxiety over nascent computer technology, and the myths and philosophies surrounding digital computation, Taylor is able to identify the destabilizing forces that shape and eventually fragment the computer art movement.
