Branding Oscar Wilde PDF Download

Eleanor Roosevelt said it best when she said, "Learn from the mistakes of others. You can't live long enough to make them all yourself."Great advice, especially in this day and age of hyper-competition where everyone is trying to get into everyone else's business. Your brand is under greater threat today from competitors new and old, international and domestic, online and offline.Taking risks is part and parcel of running a business. You can't avoid it but you can avoid the 10 deadliest branding landmines even the best brands step on sometimes. What makes these branding mistakes so deadly is that all of them appear to be great ideas but they really are well-disguised traps. What is amazing is that many big brands, despite their huge resources, continue to make these mistakes today.The difference is big global brands have pockets deep enough for them to survive some truly egregious mistakes, but smaller brands - which constitute 90% of the brands out there - will sink faster than the Titanic if they step on one of these landmines.This book is a culmination of the author's 20-plus years of experience observing the branding strategy mistakes made by many companies and also by himself in his younger years. The Irish poet, Oscar Wilde, once wrote that "Experience is simply the name we give our mistakes." By that yardstick, Jacky Tai considers himself very experienced, and this book is written to help smaller brands avoid making these 10 branding mistakes that are completely avoidable.This 40,000-word book is written in a simple, witty and straight-shooting manner with many anecdotal examples to illustrate the concepts the author is trying to get across. This book will either alert you to the unseen dangers waiting around the corner for your brand or confirm some of the things you already suspected to be landmines that can blow up your brand.Best of all, this book is practical, not theoretical, in nature, because it is written by a practitioner who was in the trenches every day for the last 20-plus years developing strategies to help companies win on the battlefield of branding. All the ideas discussed in this book are things that you can easily apply to your brand.