Branding India PDF Download
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Author | : Amitabh Kant |
Publisher | : Harpercollins |
Total Pages | : 298 |
Release | : 2009-05-07 |
Genre | : Travel |
ISBN | : |
Download Branding India Book in PDF, ePub and Kindle
How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
Author | : Ravinder Kaur |
Publisher | : Harper Collins |
Total Pages | : 385 |
Release | : 2021-08-01 |
Genre | : Business & Economics |
ISBN | : 9354224628 |
Download Brand New Nation Book in PDF, ePub and Kindle
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Author | : Jyotsna Kapur |
Publisher | : Anthem Press |
Total Pages | : 158 |
Release | : 2014-12-01 |
Genre | : Social Science |
ISBN | : 1783083530 |
Download The Politics of Time and Youth in Brand India Book in PDF, ePub and Kindle
This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.
Author | : Ramanujam Sridhar |
Publisher | : |
Total Pages | : 412 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
Download One Land, One Billion Minds Book in PDF, ePub and Kindle
Author | : Douglas E. Haynes |
Publisher | : Bloomsbury Publishing |
Total Pages | : 329 |
Release | : 2022-09-22 |
Genre | : History |
ISBN | : 135027805X |
Download The Emergence of Brand-Name Capitalism in Late Colonial India Book in PDF, ePub and Kindle
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Author | : Dr Astha Joshi Dr Geeta Nema |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 9386501139 |
Download Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion Book in PDF, ePub and Kindle
Author | : S. Ramesh Kumar |
Publisher | : Pearson Education India |
Total Pages | : 500 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9788131700976 |
Download Marketing and Branding Book in PDF, ePub and Kindle
Author | : Dr.D.David Winster Praveenraj |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : 404 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 939495824X |
Download MARKETING MANAGEMENT Book in PDF, ePub and Kindle
Author | : Bayraktar, Ahmet |
Publisher | : IGI Global |
Total Pages | : 416 |
Release | : 2016-08-15 |
Genre | : Business & Economics |
ISBN | : 1522505806 |
Download Strategic Place Branding Methodologies and Theory for Tourist Attraction Book in PDF, ePub and Kindle
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author | : Nicole Karapanagiotis |
Publisher | : |
Total Pages | : 304 |
Release | : 2021-04-06 |
Genre | : |
ISBN | : 9780253054890 |
Download Branding Bhakti Book in PDF, ePub and Kindle
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.