Branding Back To Basics Brand Management 00 PDF Download
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| Author | : Ricardo Mena |
| Publisher | : Leya |
| Total Pages | : 81 |
| Release | : 2023-11-10 |
| Genre | : Business & Economics |
| ISBN | : 9896947945 |
Download Branding Back to Basics - Brand Management 0.0 Book in PDF, ePub and Kindle
Brands are everywhere and everywhere they are seen as essential to success. However, when we need to create and manage a brand, we often don’t quite know which way to turn. What should we really do? Different perspectives on brands abound. Commonplaces and superficial ideas too. When was the last time you saw a brand? Maybe you’ve never seen one. Maybe what you’ve seen was a product, a package, an advertisement... right? And when was the last time you interacted with a brand? Maybe, at a guess, you have interacted with someone at a point of sale or a customer helpline... but never really with a brand? After all, what are brands? How can we define them? What is really important in their management? The answers to these and many more questions are on the pages of this book. “This fresh and useful book offers great advice: ‘focus on your product or service’. Great branding is about reality, not just image.” Robert Jones, Professor of Brand Leadership
| Author | : Jay Gronlund |
| Publisher | : Business Expert Press |
| Total Pages | : 145 |
| Release | : 2013-08-23 |
| Genre | : Business & Economics |
| ISBN | : 1606495933 |
Download Basics of Branding Book in PDF, ePub and Kindle
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.
| Author | : Maria Ross |
| Publisher | : Norlightspress.com |
| Total Pages | : 210 |
| Release | : 2014-02-21 |
| Genre | : Business & Economics |
| ISBN | : 9781935254874 |
Download Branding Basics for Small Business Book in PDF, ePub and Kindle
Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.
| Author | : Michael Beverland |
| Publisher | : SAGE |
| Total Pages | : 550 |
| Release | : 2018-01-27 |
| Genre | : Business & Economics |
| ISBN | : 1526415895 |
Download Brand Management Book in PDF, ePub and Kindle
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.
| Author | : Maria Ross |
| Publisher | : Norlightspress.com |
| Total Pages | : 138 |
| Release | : 2010 |
| Genre | : Brand name products |
| ISBN | : 9781935254249 |
Download Branding Basics for Small Business Book in PDF, ePub and Kindle
Marketing expert Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences.
| Author | : Emmanuel Mogaji |
| Publisher | : Springer Nature |
| Total Pages | : 276 |
| Release | : 2021-04-02 |
| Genre | : Business & Economics |
| ISBN | : 3030661199 |
Download Brand Management Book in PDF, ePub and Kindle
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.
| Author | : Scott Bedbury |
| Publisher | : Penguin |
| Total Pages | : 244 |
| Release | : 2003-02-25 |
| Genre | : Business & Economics |
| ISBN | : 9780142001905 |
Download A New Brand World Book in PDF, ePub and Kindle
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
| Author | : Kevin Lane Keller |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2003 |
| Genre | : Brand name products |
| ISBN | : 9780130411501 |
Download Strategic Brand Management Book in PDF, ePub and Kindle
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
| Author | : Chetan Pillai |
| Publisher | : Independently Published |
| Total Pages | : 44 |
| Release | : 2018-06-06 |
| Genre | : Business & Economics |
| ISBN | : 9781983094309 |
Download Branding Basics 1.0: How to Build a Successful Brand Online? Book in PDF, ePub and Kindle
If you're a marketer or an entrepreneur, you might have noticed that a lot of things about the subject of branding have changed over the last decade. How you brand your business is no longer just a matter of implementing clever, creative, and timely ad placements. The focus should be on converting strangers into visitors and convert visitors into leads and leads into customers and then convert the customers into brand advocates.Making a brand stand out and appear trustworthy to the right audience is, needless to say, no piece of cake. Successfully managing your brand in the inbound age is about more than just connecting all the phases of the marketing funnel and creating content that attracts and converts leads. It's about doing all of that.Ultimately, the key is making "branding" into a measurable metric for which you can show concrete results.This book will show you exactly how to do that in an inbound framework and create effective, recognizable brands in the digital age.
| Author | : Nina Krey |
| Publisher | : Springer |
| Total Pages | : 758 |
| Release | : 2017-12-04 |
| Genre | : Business & Economics |
| ISBN | : 3319660233 |
Download Back to the Future: Using Marketing Basics to Provide Customer Value Book in PDF, ePub and Kindle
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
