Branding And Sustainable Competitive Advantage PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Branding And Sustainable Competitive Advantage PDF full book. Access full book title Branding And Sustainable Competitive Advantage.
Author | : Kapoor, Avinash |
Publisher | : IGI Global |
Total Pages | : 294 |
Release | : 2011-09-30 |
Genre | : Business & Economics |
ISBN | : 1613501722 |
Download Branding and Sustainable Competitive Advantage: Building Virtual Presence Book in PDF, ePub and Kindle
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
Author | : John A. Davis |
Publisher | : John Wiley & Sons |
Total Pages | : 423 |
Release | : 2010-02-15 |
Genre | : Business & Economics |
ISBN | : 0470998229 |
Download Competitive Success Book in PDF, ePub and Kindle
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Author | : M. J. Xavier |
Publisher | : |
Total Pages | : 359 |
Release | : 1999 |
Genre | : Marketing |
ISBN | : 9788170367864 |
Download Strategic Marketing Book in PDF, ePub and Kindle
Author | : Kapoor, Avinash |
Publisher | : IGI Global |
Total Pages | : 429 |
Release | : 2013-08-31 |
Genre | : Business & Economics |
ISBN | : 1466644311 |
Download Dynamics of Competitive Advantage and Consumer Perception in Social Marketing Book in PDF, ePub and Kindle
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Author | : Douglas West |
Publisher | : Oxford University Press, USA |
Total Pages | : 613 |
Release | : 2010-03-25 |
Genre | : Business & Economics |
ISBN | : 0199556601 |
Download Strategic Marketing Book in PDF, ePub and Kindle
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author | : Pantea Foroudi |
Publisher | : Routledge |
Total Pages | : 399 |
Release | : 2021-01-28 |
Genre | : Business & Economics |
ISBN | : 1000327078 |
Download Sustainable Branding Book in PDF, ePub and Kindle
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.
Author | : Eugene D. Jaffe |
Publisher | : CBS Press |
Total Pages | : 244 |
Release | : 2006 |
Genre | : Brand image |
ISBN | : |
Download National Image & Competitive Advantage Book in PDF, ePub and Kindle
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
Author | : Rishi Raj Sharma |
Publisher | : Emerald Group Publishing |
Total Pages | : 280 |
Release | : 2021-05-05 |
Genre | : Business & Economics |
ISBN | : 1800712448 |
Download Sustainability Marketing Book in PDF, ePub and Kindle
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Author | : Douglas C. West |
Publisher | : Oxford University Press, USA |
Total Pages | : 556 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
Download Strategic Marketing Book in PDF, ePub and Kindle
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author | : Dr Ramesh Kumar Miryala |
Publisher | : Zenon Academic Publishing |
Total Pages | : 208 |
Release | : 2016-03-31 |
Genre | : Business & Economics |
ISBN | : 9385886002 |
Download RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS Book in PDF, ePub and Kindle
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.