Brand Warriors China PDF Download
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Author | : Fiona Gilmore |
Publisher | : Profile Books(GB) |
Total Pages | : 264 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : |
Download Brand Warriors China Book in PDF, ePub and Kindle
A unique examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance. China is widely viewed as being one of the world's fastest growing markets. In pursuing this rapid economic expansion, Chinese companies have now begun to recognise the importance of brands, and their development. Brand capital is one of the key drivers of growth and wealth in the First World. Creating and managing brands in China has become a crucial component to success in the China market. In this book, leading brands experts Fiona Gilmore and Serge Dumont analyse the development of brands and branding in China. They provide detailed case studies of over a dozen leading Chinese brands - including Sina.com, Legend, China Mobile, CITIC, Asia Info, Yanjing Beer - and their brand strategies. The book contains unique business insights into modern China and the brand lessons for any company seeking to operate in the China market.
Author | : Fiona Gilmore |
Publisher | : Profile Books(GB) |
Total Pages | : 260 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : |
Download Brand Warriors China Book in PDF, ePub and Kindle
A unique examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance. China is widely viewed as being one of the world's fastest growing markets. In pursuing this rapid economic expansion, Chinese companies have now begun to recognise the importance of brands, and their development. Brand capital is one of the key drivers of growth and wealth in the First World. Creating and managing brands in China has become a crucial component to success in the China market. In this book, leading brands experts Fiona Gilmore and Serge Dumont analyse the development of brands and branding in China. They provide detailed case studies of over a dozen leading Chinese brands - including Sina.com, Legend, China Mobile, CITIC, Asia Info, Yanjing Beer - and their brand strategies. The book contains unique business insights into modern China and the brand lessons for any company seeking to operate in the China market.
Author | : Fiona Gilmore |
Publisher | : |
Total Pages | : 288 |
Release | : 2007-01-01 |
Genre | : Brand name products |
ISBN | : 9781861975928 |
Download Brand Warriors Book in PDF, ePub and Kindle
At a time when brand awareness and brand identity are more important than ever before, this series of essays - by some of the most successful and high-profile names in the business - looks at the nature of brands and brand building.
Author | : Jing Wang |
Publisher | : Harvard University Press |
Total Pages | : 436 |
Release | : 2010-04-10 |
Genre | : Business & Economics |
ISBN | : 9780674044821 |
Download Brand New China Book in PDF, ePub and Kindle
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author | : Yang Liu |
Publisher | : |
Total Pages | : 0 |
Release | : 2012 |
Genre | : China |
ISBN | : 9780980048490 |
Download China's Terracotta Warriors Book in PDF, ePub and Kindle
"With contributions from leading scholars, this fully illustrated catalogue represents a panoramic view of Qin artistic, military, and administrative achievements under the powerful First Emperor, who unified China in 221 BCE. In addition, it examines the period of Chinese history preceding the emperor's reign and the role of earlier Qin rulers in the evolution of a small state into a superpower."--Provided by publisher.
Author | : Frances Wood |
Publisher | : Macmillan + ORM |
Total Pages | : 223 |
Release | : 2008-06-10 |
Genre | : Biography & Autobiography |
ISBN | : 1429933887 |
Download China's First Emperor and His Terracotta Warriors Book in PDF, ePub and Kindle
Unifier or destroyer, law-maker or tyrant? China's First Emperor (258-210 BC) has been the subject of debate for over 2,000 years. He gave us the name by which China is known in the West and, by his unification or elimination of six states, he created imperial China. He stressed the rule of law but suppressed all opposition, burning books and burying scholars alive. His military achievements are reflected in the astonishing terracotta soldiers—a veritable buried army—that surround his tomb, and his Great Wall still fascinates the world. Despite his achievements, however, the First Emperor has been vilified since his death. China's First Emperor and His Terracotta Warriors describes his life and times and reflects the historical arguments over the real founder of China and one of the most important men in Chinese history.
Author | : Jian Li |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : ART |
ISBN | : 9780300230567 |
Download Terracotta Army Book in PDF, ePub and Kindle
"This catalog accompanies the exhibition Terracotta Army: Legacy of the First Emperor of China, organized by the Virginia Museum of Fine Arts"--
Author | : Edward Burman |
Publisher | : The History Press |
Total Pages | : 491 |
Release | : 2008-06-08 |
Genre | : History |
ISBN | : 0752496190 |
Download China: The Stealth Empire Book in PDF, ePub and Kindle
China: The Stealth Empire asks why it is that China despite its size and once advanced culture and technology did not become a world power centuries ago? Burman traces the answer through Chinese innate sense of superiority which made foreign conquest and trade an irrelevance. This is about to change with the evolution of what is termed the Stealth Empire characterised by world dominance in the production of consumer goods, a growing share of world manufacturing and a strong sense of nationalism. The Chinese believe that they need to do nothing as they evolve by the middle of the century into the dominant world power. Burman's book opens a window onto this history and growing sense of national destiny. It will be essential reading for anyone wanting to understand what is going on in the Stealth Empire.
Author | : Jean-Noël Kapferer |
Publisher | : Kogan Page Publishers |
Total Pages | : 576 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0749450851 |
Download The New Strategic Brand Management Book in PDF, ePub and Kindle
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author | : William Lindesay |
Publisher | : Odyssey Books & Maps |
Total Pages | : 36 |
Release | : 2007-12 |
Genre | : History |
ISBN | : |
Download The Terracotta Army of the First Emperor of China Book in PDF, ePub and Kindle
In 1974, near Xi'an in central China, villagers chanced upon what has become one of the world's most astonishing archaeological finds--an 8,000-man army in battle-ready formation, each warrior a life-size figure in pottery made over 2,200 years ago.