Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand Warfare PDF full book. Access full book title Brand Warfare.
| Author | : David D'Alessandro |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 216 |
| Release | : 2002-09-13 |
| Genre | : Business & Economics |
| ISBN | : 9780071398503 |
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
| Author | : David F. D'Alessandro |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 216 |
| Release | : 2005-09 |
| Genre | : Business & Economics |
| ISBN | : 9780071462143 |
From the best-selling author of Brand Warfare and outspoken former CEO of John Hancock David F. D'Alessandro, Career Warfare is a "how to succeed book" for the ambitious person interested in breaking out of the pack and climbing high up the corporate ladder. The premise is simple: It's hard to leave your peers behind and really excel. What sets the really successful players apart from those who never rise to the level of their ambitions is the character they reveal and the name they make for themselves with the people they meet in their working life.This book will offer concrete advice on building the kind of reputation that makes people want to take a chance on you. In D'Alessandro's trademark style, it will also talk frankly and humorously about the absurd nature of corporate life. And it will offer shrewd recommendations to help the sane persons survive the less-than-same aspects of any organization - and eventually, take over the asylum.In the tradition of the best-selling, What They Still Don't Teach You at Harvard Business School, D'Alessandro reveals the unwritten rules for reaching the top of any field. D'Alessandro reveals how business really works and speaks directly to any one in business - and provides savvy advice for every level."Sure you'll need accomplishments to get ahead. You'll need to work hard and be smart. But the competition is stiff. Brains, hard work, and accomplishments are just a minimum requirement. If you intend to succeed, the stuff your mother told you - work hard, be polite, dress neatly, is all helpful. But the biggest mistake you can make is to assume that the business world is rational, and success will proceed in a rational manner from your good performance reviews. Corporations are really just like vertical villages, driven by gossip, intrigue, and anecdote. More than anything else, your reputation determines whether you conquer the vertical village or are defeated by it. The name you make for yourself determines whether you become the mayor - or the village idiot."From one of America's most prominent and respected CEO's, with a best-selling track record, Career Warfare provides object lessons on success for leaders at every level.
| Author | : David F. D'Alessandro |
| Publisher | : |
| Total Pages | : 185 |
| Release | : 2001-06-30 |
| Genre | : Business & Economics |
| ISBN | : 9780756780340 |
| Author | : David F. D'Alessandro |
| Publisher | : |
| Total Pages | : 185 |
| Release | : 2001 |
| Genre | : Brand name products |
| ISBN | : |
| Author | : Henrik Ibsen |
| Publisher | : |
| Total Pages | : 428 |
| Release | : 1898 |
| Genre | : |
| ISBN | : |
| Author | : David F. D'Alessandro |
| Publisher | : |
| Total Pages | : 153 |
| Release | : 2001 |
| Genre | : |
| ISBN | : 9780070584143 |
| Author | : David D'Alessandro |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 226 |
| Release | : 2003-11-22 |
| Genre | : Business & Economics |
| ISBN | : 0071436340 |
FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it
| Author | : H. W. Brands |
| Publisher | : Anchor |
| Total Pages | : 554 |
| Release | : 2021-11-09 |
| Genre | : History |
| ISBN | : 0385546521 |
"A fast-paced, often riveting account of the military and political events leading up to the Declaration of Independence and those that followed during the war ... Brands does his readers a service by reminding them that division, as much as unity, is central to the founding of our nation."—The Washington Post From best-selling historian and Pulitzer Prize finalist H. W. Brands comes a gripping, page-turning narrative of the American Revolution that shows it to be more than a fight against the British: it was also a violent battle among neighbors forced to choose sides, Loyalist or Patriot. What causes people to forsake their country and take arms against it? What prompts their neighbors, hardly distinguishable in station or success, to defend that country against the rebels? That is the question H. W. Brands answers in his powerful new history of the American Revolution. George Washington and Benjamin Franklin were the unlikeliest of rebels. Washington in the 1770s stood at the apex of Virginia society. Franklin was more successful still, having risen from humble origins to world fame. John Adams might have seemed a more obvious candidate for rebellion, being of cantankerous temperament. Even so, he revered the law. Yet all three men became rebels against the British Empire that fostered their success. Others in the same circle of family and friends chose differently. William Franklin might have been expected to join his father, Benjamin, in rebellion but remained loyal to the British. So did Thomas Hutchinson, a royal governor and friend of the Franklins, and Joseph Galloway, an early challenger to the Crown. They soon heard themselves denounced as traitors--for not having betrayed the country where they grew up. Native Americans and the enslaved were also forced to choose sides as civil war broke out around them. After the Revolution, the Patriots were cast as heroes and founding fathers while the Loyalists were relegated to bit parts best forgotten. Our First Civil War reminds us that before America could win its revolution against Britain, the Patriots had to win a bitter civil war against family, neighbors, and friends.
| Author | : David D'Alessandro |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 226 |
| Release | : 2008-09-07 |
| Genre | : Business & Economics |
| ISBN | : 0071597301 |
“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. “With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist “With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive
| Author | : BusinessNews Publishing, |
| Publisher | : Primento |
| Total Pages | : 27 |
| Release | : 2013-02-15 |
| Genre | : Education |
| ISBN | : 280623879X |
The must-read summary of David D'Alessandro's book: "Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It." This complete summary of the ideas from David D'Alessandro's book "Career Warfare" shows how the true tests of your business career are never quite what you expect them to be. Nowadays, it is not enough to just work hard, get good performance reviews and do the right things - it's all about your personal brand. In his book, the author presents 10 rules for building and keeping a great personal brand. By reading this summary, you will learn how to apply those rules in order to start getting the promotions and recognition that you deserve. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Career Warfare" and discover the 10 rules for building your personal brand and standing out from the corporate crowd.
