Brand Vision Archetypes PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand Vision Archetypes PDF full book. Access full book title Brand Vision Archetypes.
Author | : Peter Steidl |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 188 |
Release | : 2016-03-17 |
Genre | : |
ISBN | : 9781523842292 |
Download Brand Vision Archetypes Book in PDF, ePub and Kindle
The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO's local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.
Author | : Margaret Mark |
Publisher | : McGraw Hill Professional |
Total Pages | : 399 |
Release | : 2001-02-06 |
Genre | : Business & Economics |
ISBN | : 007138118X |
Download The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Book in PDF, ePub and Kindle
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author | : Peter Steidl |
Publisher | : CreateSpace |
Total Pages | : 142 |
Release | : 2012-02 |
Genre | : Business & Economics |
ISBN | : 9781467975681 |
Download Creating Brand Meaning Book in PDF, ePub and Kindle
Are brand pyramids amongst the seven wonders of the world of branding? Or are they just reminders of a past civilization that has lost relevance in today's operating environment?Surveying today's landscape of poorly positioned brands one has to conclude the latter. Fortunately, there are alternatives to this outdated practice.This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.You can start using this tool today and reap the benefits of being one of the early adopters, or you can wait until your operating environment finally renders traditional, artificial planning processes totally ineffective. The choice is yours.
Author | : Rob Meyerson |
Publisher | : Business Expert Press |
Total Pages | : 233 |
Release | : 2021-12-14 |
Genre | : Business & Economics |
ISBN | : 1637421567 |
Download Brand Naming Book in PDF, ePub and Kindle
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author | : Patrick Hanlon |
Publisher | : Simon and Schuster |
Total Pages | : 273 |
Release | : 2006-01-24 |
Genre | : Business & Economics |
ISBN | : 074327797X |
Download Primalbranding Book in PDF, ePub and Kindle
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
Author | : Deb Gabor |
Publisher | : Lioncrest Publishing |
Total Pages | : 202 |
Release | : 2016-05-29 |
Genre | : Business & Economics |
ISBN | : 9781619614277 |
Download Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything Book in PDF, ePub and Kindle
If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In "Branding is Sex," brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it's not who you think) Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being "just friends" with your customers to being long-term "friends with benefits." "Branding is Sex" provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.
Author | : Martin Reeves |
Publisher | : Harvard Business Review Press |
Total Pages | : 281 |
Release | : 2015-05-19 |
Genre | : Business & Economics |
ISBN | : 1625275870 |
Download Your Strategy Needs a Strategy Book in PDF, ePub and Kindle
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Author | : Kalika Yap |
Publisher | : HarperCollins |
Total Pages | : 224 |
Release | : 2020-04-14 |
Genre | : Business & Economics |
ISBN | : 0062956922 |
Download Little Brand Book Book in PDF, ePub and Kindle
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Author | : Renee DiResta |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 323 |
Release | : 2015-05-20 |
Genre | : Business & Economics |
ISBN | : 149190710X |
Download The Hardware Startup Book in PDF, ePub and Kindle
Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. Validate your idea by learning the needs of potential users Develop branding, marketing, and sales strategies early on Form relationships with the right investment partners Prototype early and often to ensure you're on the right path Understand processes and pitfalls of manufacturing at scale Jumpstart your business with the help of an accelerator Learn strategies for pricing, marketing, and distribution Be aware of the legal issues your new company may face
Author | : Melissa Perri |
Publisher | : O'Reilly Media |
Total Pages | : 200 |
Release | : 2018-11-01 |
Genre | : Business & Economics |
ISBN | : 1491973765 |
Download Escaping the Build Trap Book in PDF, ePub and Kindle
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs