Brand Postcolonial
Author | : Pramod K. Nayar |
Publisher | : |
Total Pages | : |
Release | : 2018 |
Genre | : |
ISBN | : 9783110625820 |
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Author | : Pramod K. Nayar |
Publisher | : |
Total Pages | : |
Release | : 2018 |
Genre | : |
ISBN | : 9783110625820 |
Author | : Caroline Koegler |
Publisher | : |
Total Pages | : 228 |
Release | : 2020-02-25 |
Genre | : Branding (Marketing) |
ISBN | : 9780367503444 |
This book provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is broadly called 'the market' and the practice and positionality of postcolonial critics and their field, postcolonial studies.
Author | : Caroline Koegler |
Publisher | : Routledge |
Total Pages | : 238 |
Release | : 2018-03-13 |
Genre | : Literary Criticism |
ISBN | : 1351384503 |
Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies’ ‘longstanding materialist challenge’, illuminating the relationship between what is often broadly called ‘the market’ and the practice and positionality of postcolonial critics and their field, postcolonial studies. After much attention has been paid to the status of literary writers in markets, and after a range of sweeping attacks against the field for its alleged ‘complicity’ with capitalism, this study takes the crucial step of systematically exploring the engagement of postcolonial critics in market practice, substituting an automatic sense of accusation (Dirlik), dread (Westall; Brouillette), rage (Young; Williams), or irony (Huggan; Ponzanesi; Mendes) with a nuanced exploration and critique. Bringing together concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding sets on a thorough theoretical footing a range of categories that, while increasingly current, remain surprisingly obscure, such as the market, market forces, and branding. It also provides new concepts with which to think the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketisation of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse.
Author | : Robert J. C. Young |
Publisher | : John Wiley & Sons |
Total Pages | : 536 |
Release | : 2016-10-12 |
Genre | : Literary Criticism |
ISBN | : 1118896866 |
This seminal work—now available in a 15th anniversary edition with a new preface—is a thorough introduction to the historical and theoretical origins of postcolonial theory. Provides a clearly written and wide-ranging account of postcolonialism, empire, imperialism, and colonialism, written by one of the leading scholars on the topic Details the history of anti-colonial movements and their leaders around the world, from Europe and Latin America to Africa and Asia Analyzes the ways in which freedom struggles contributed to postcolonial discourse by producing fundamental ideas about the relationship between non-western and western societies and cultures Offers an engaging yet accessible style that will appeal to scholars as well as introductory students
Author | : Gayatri Chakravorty Spivak |
Publisher | : Harvard University Press |
Total Pages | : 464 |
Release | : 1999-06-28 |
Genre | : Social Science |
ISBN | : 0674504178 |
Are the “culture wars” over? When did they begin? What is their relationship to gender struggle and the dynamics of class? In her first full treatment of postcolonial studies, a field that she helped define, Gayatri Chakravorty Spivak, one of the world’s foremost literary theorists, poses these questions from within the postcolonial enclave. “We cannot merely continue to act out the part of Caliban,” Spivak writes; and her book is an attempt to understand and describe a more responsible role for the postcolonial critic. A Critique of Postcolonial Reason tracks the figure of the “native informant” through various cultural practices—philosophy, history, literature—to suggest that it emerges as the metropolitan hybrid. The book addresses feminists, philosophers, critics, and interventionist intellectuals, as they unite and divide. It ranges from Kant’s analytic of the sublime to child labor in Bangladesh. Throughout, the notion of a Third World interloper as the pure victim of a colonialist oppressor emerges as sharply suspect: the mud we sling at certain seemingly overbearing ancestors such as Marx and Kant may be the very ground we stand on. A major critical work, Spivak’s book redefines and repositions the postcolonial critic, leading her through transnational cultural studies into considerations of globality.
Author | : Revathi Krishnaswamy |
Publisher | : U of Minnesota Press |
Total Pages | : 341 |
Release | : |
Genre | : Political Science |
ISBN | : 1452913447 |
This interdisciplinary work brings the humanities and social sciences into dialogue by examining issues such as globalized capital, discourses of antiterrorism, and identity politics. Essayists from the fields of postcolonial studies and globalization theory address the ethical and pragmatic ramifications of opposing interpretations of these issues and, for the first time, seek common ground. Contributors: Pal Ahluwalia, U of California, San Diego; Arjun Appadurai, New School U; Geoffrey Bowker, Santa Clara U; Timothy Brennan, U of Minnesota; Ruth Buchanan, U of British Columbia; Verity Burgmann, U of Melbourne; Pheng Cheah, U of California, Berkeley; Inderpal Grewal, U of California, Irvine; Ramon Grosfoguel, U of California, Berkeley; Barbara Harlow, U of Texas, Austin; Anouar Majid, U of New England; John McMurtry, U of Guelph; Walter D. Mignolo, Duke U; Sundhya Pahuja, U of Melbourne; R. Radhakrishnan, U of California, Irvine; Ileana Rodriguez, Ohio State U; E. San Juan, Philippine Forum, New York; Saskia Sassen, U of Chicago; Ella Shohat, New York U; Leslie Sklair, London School of Economics; Robert Stam, New York U; Madina Tlostanova, Russian Peoples’ Friendship U; Harish Trivedi, U of Delhi. Revathi Krishnaswamy is associate professor of English at San Jose State University. John C. Hawley is professor and chair of English at Santa Clara University.
Author | : Neil Lazarus |
Publisher | : Cambridge University Press |
Total Pages | : 358 |
Release | : 2004-07-15 |
Genre | : Literary Criticism |
ISBN | : 9780521534185 |
Offers a lucid introduction to postcolonial studies, one of the most important strands in recent literary theory and cultural studies.
Author | : Gülsüm Baydar Nalbantoglu |
Publisher | : Princeton Architectural Press |
Total Pages | : 148 |
Release | : 1997 |
Genre | : Architecture |
ISBN | : 9781568980751 |
Eight essays challenge the tendency of previous studies of non-western architecture to pursue singular identities and to glorify pasts.
Author | : Bill Ashcroft |
Publisher | : Routledge |
Total Pages | : 358 |
Release | : 2016-11-10 |
Genre | : Literary Criticism |
ISBN | : 1317284437 |
Postcolonial Studies is more often found looking back at the past, but in this brand new book, Bill Ashcroft looks to the future and the irrepressible demands of utopia. The concept of utopia – whether playful satire or a serious proposal for an ideal community – is examined in relation to the postcolonial and the communities with which it engages. Studying a very broad range of literature, poetry and art, with chapters focussing on specific regions – Africa, India, Chicano, Caribbean and Pacific – this book is written in a clear and engaging prose which make it accessible to undergraduates as well as academics. This important book speaks to the past and future of postcolonial scholarship.
Author | : Marga Munkelt |
Publisher | : Rodopi |
Total Pages | : 474 |
Release | : 2013 |
Genre | : |
ISBN | : 9401209014 |
The sites from which postcolonial cultural articulations develop and the sites at which they are received have undergone profound transformations within the last decades. This book traces the accelerating emergence of cultural crossovers and overlaps in a global perspective and through a variety of disciplinary approaches. It starts from the premise that after the ‘spatial turn’ human action and cultural representations can no longer be grasped as firmly located in or clearly demarcated by territorial entities. The collection of essays investigates postcolonial articulations of various genres and media in their spatiality and locatedness while envisaging acts of location as dynamic cultural processes. It explores the ways in which critical spatial thinking can be made Productive: Testing the uses and limitations of ‘translocation’ as an open exploratory model for a critically spatialized postcolonial studies, it covers a wide range of cultural expressions from the anglophone world and beyond – literature, film, TV, photography and other forms of visual art, philosophy, historical memory, and tourism. The extensive introductory chapter charts various facets of spatial thinking from a variety of disciplines, and critically discusses their implications for postcolonial studies. The Contributors’ essays range from theoretical interventions into the critical routines of postcolonial criticism to case studies of specific cultural texts, objects, and events reflecting temporal and spatial, material and intellectual, physical and spiritual mobility. What emerges is a fascinating survey of the multiple directions postcolonial translocations can take in the future. This book is aimed at students and scholars of postcolonial literary and cultural studies, diaspora studies, migration studies, transnational studies, globalisation studies, critical space studies, urban studies, film studies, media studies, art history, philosophy, history, and anthropology. Contributors: Diana Brydon, Lars Eckstein, Paloma Fresno-Calleja, Lucia Krämer, Gesa Mackenthun, Thomas Martinek, Sandra Meyer, Therese-M. Meyer, Marga Munkelt, Lynda Ng, Claudia Perner, Katharina Rennhak, Gundo Rial y Costas, Markus Schmitz, Mark Stein, Silke Stroh, Kathy-Ann Tan, Petra Tournay-Theodotou, Daria Tunca, Jessica Voges, Roland Walter, Dirk Wiemann.