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| Author | : Hendrik-Jan Grievink |
| Publisher | : Bis Pub |
| Total Pages | : 60 |
| Release | : 2012-01-10 |
| Genre | : Games & Activities |
| ISBN | : 9789063692629 |
Can you match cards by only the brand colors, typefaces and an often funny description of the brands visual look?
| Author | : ElÕas Miguel MuÐoz |
| Publisher | : Arte Publico Press |
| Total Pages | : 244 |
| Release | : 1998-03-30 |
| Genre | : Fiction |
| ISBN | : 9781611920765 |
Gina Domingo lives in the world of southern California pop culture. Cuban-American by birth, Gina is less a multiculturalist than an omniculturalist, absorbing everything in her path. But her life with her overly-protective parents takes an unexpected turn when GinaÍs paternal grandmother, Estela, visits. Here is GinaÍs abuelawhom Gina hasnÍt seen since the family left Cubacome to set the record straight. Now GinaÍs entire range of experience, memories, and family truths begin to change. Estela doesnÍt impose her history on a family still coming to grips with its past and life in exile. Instead, she regales her granddaughter with tales of the island. When Estela unexpectedly dies while visiting the United States, Gina finds she has been bequeathed a legacy of freedom to create her own memories, her own version of the past. Like SalingerÍs Holden Caulfield, or the heroines of Joyce Carol OatesÍs Foxfire, the teenaged protagonist of Brand New Memory is possessed of a voice so simpàticaso engrossing in her perception of herself, her family, and her friendsthat we find ourselves mesmerized and unable to stop turning the pages.
| Author | : Aaron Keller |
| Publisher | : HOW Books |
| Total Pages | : 192 |
| Release | : 2016-07-21 |
| Genre | : Design |
| ISBN | : 1440342679 |
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
| Author | : Tobias Langner |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 419 |
| Release | : 2012-08-23 |
| Genre | : Business & Economics |
| ISBN | : 383494291X |
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
| Author | : Erica L. Johnson |
| Publisher | : Springer |
| Total Pages | : 112 |
| Release | : 2018-11-02 |
| Genre | : Literary Criticism |
| ISBN | : 3030020983 |
Cultural Memory, Memorials, and Reparative Writing examines the ways in which memory furnishes important source material in the three distinct areas of critical theory, memoir, and memorial art. The book first shows how affect theorists have increasingly complemented more traditional archival research through the use of “academic memoir.” This theoretical piece is then applied to memoir works by Caribbean writers Dionne Brand and Patrick Chamoiseau, and the final case study in the book interprets as memorial art Kara Walker’s ephemeral 80,000 pound sugar sculpture of 2014. Memory as method; memory as archive; memorial as affect: this book looks at the interplay between archival sources on the one hand, and the affective memories, both personal and collective, that flow from, around, and into the constantly shifting record of the past.
| Author | : Luiz Moutinho |
| Publisher | : Routledge |
| Total Pages | : 506 |
| Release | : 2014-01-10 |
| Genre | : Business & Economics |
| ISBN | : 1136242864 |
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
| Author | : Matthew W. Ragas |
| Publisher | : Crown Currency |
| Total Pages | : 226 |
| Release | : 2011-02-09 |
| Genre | : Business & Economics |
| ISBN | : 0307781526 |
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.
| Author | : Richard H. Elliott |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 347 |
| Release | : 2015 |
| Genre | : Brand name products |
| ISBN | : 0198704208 |
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
| Author | : Paolo Popoli |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 212 |
| Release | : 2017-11-08 |
| Genre | : Business & Economics |
| ISBN | : 953513597X |
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
| Author | : Ioan Opris |
| Publisher | : Frontiers Media SA |
| Total Pages | : 243 |
| Release | : 2020-04-03 |
| Genre | : |
| ISBN | : 2889635422 |
