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| Author | : Mainak Dhar |
| Publisher | : John Wiley & Sons |
| Total Pages | : 225 |
| Release | : 2007-05-21 |
| Genre | : Business & Economics |
| ISBN | : 0470822295 |
"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace
| Author | : Mainak Dhar |
| Publisher | : |
| Total Pages | : 224 |
| Release | : |
| Genre | : |
| ISBN | : 9788126513185 |
| Author | : Andy Tibbs |
| Publisher | : Routledge |
| Total Pages | : 439 |
| Release | : 2009-11-27 |
| Genre | : Business & Economics |
| ISBN | : 1135260834 |
‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?
| Author | : Pistikou, Victoria |
| Publisher | : IGI Global |
| Total Pages | : 383 |
| Release | : 2021-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1799875350 |
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
| Author | : Tanusree Dutta |
| Publisher | : Springer Nature |
| Total Pages | : 285 |
| Release | : 2021-05-05 |
| Genre | : Technology & Engineering |
| ISBN | : 9813363746 |
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.
| Author | : Stephanie Teufel |
| Publisher | : Springer |
| Total Pages | : 321 |
| Release | : 2014-09-03 |
| Genre | : Computers |
| ISBN | : 3319109758 |
This volume constitutes the refereed proceedings of two workshops: the International Cross-Domain Conference and Workshop on Availability, Reliability and Security, CD-ARES 2014, and the 4th International Workshop on Security and Cognitive Informatics for Homeland Defense, SeCIHD 2014, co-located with the International Conference on Availability, Reliability and Security, ARES 2014, held in Fribourg, Switzerland, in September 2014. The 23 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers deal with knowledge management, software security, mobile and social computing, enterprise information systems, homeland security and information processing.
| Author | : Scott Syverson |
| Publisher | : Lulu.com |
| Total Pages | : 402 |
| Release | : 2018-03-19 |
| Genre | : Business & Economics |
| ISBN | : 0578178877 |
Sales Psychology 101: Paradaptive Intelligence The Grand Unifying theory of Adaptation, Consumer Behavior and Sales introduces the Paradaptive Intelligence model to the business world by examining the most basic of activities - a transaction. Transactions require two things: the something and a person. This revolutionary theory examines, explains, and organizes all human decisions and behaviors by the emotions that control them. Through this model you will learn that emotions are the engine of adaptation and are incredibly precise instruments - they occur in a precise order and each must be satisfied in a unique and specific way. This same process also controls the formation of relationships. Users of the Paradaptive Intelligence model will be able to predict the DNA encoded behaviors of prospects with 100% accuracy across 98% of the earth's population. This makes Sales Psychology 101 the most important book written on business in the last 200 years....and the next 500.
| Author | : Jim Sobeck |
| Publisher | : CreateSpace |
| Total Pages | : 370 |
| Release | : 2013-09-15 |
| Genre | : Business & Economics |
| ISBN | : 9781495455995 |
The Real Business 101: Lessons From the Trenches is a collection of business tips from a serial entrepreneur covering all phases of running a business. These tips are based on a successful 40 year career running several types of businesses from start-ups to turnarounds to growing an already successful business. Tips include hiring, firing, doing acquisitions, sales, marketing, and much more
| Author | : |
| Publisher | : |
| Total Pages | : 1162 |
| Release | : 2003 |
| Genre | : Trademarks |
| ISBN | : |
| Author | : Gerard Blokdijk |
| Publisher | : Complete Publishing |
| Total Pages | : 370 |
| Release | : 2015-10-05 |
| Genre | : Reference |
| ISBN | : 9781488897696 |
The one-stop-source powering Brand Management success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Brand Management knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Brand Management innovation - INCLUDED are numerous real-world Brand Management blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: Brand Management 101: How are brands managed? What is brand management? What is branding? What is the importance of cultural values in brand management? What is the going rate for brand management services? What are the luxury brand management career prospects? What are the best websites for brand management and advertising? Whats your experience with clients who aren't comfortable with brand management? Is there a market for small business brand management? Brand Management: What steps should one take to switch from a job in finance/accounting to marketing, specifically brand management? Specifically, how has social media changed brand management? What are some good HBS case studies for classes on brand management? Is there a difference between a brand management course and a luxury brand management course? What is the importance of brand management? Who are the worldwide leading experts in digital brand management? What is the best way to go about getting a community (community, brand management, etc.) position at Everlane? ...and much more..."
