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| Author | : David Brier |
| Publisher | : |
| Total Pages | : 290 |
| Release | : 2017-11-29 |
| Genre | : Business & Economics |
| ISBN | : 9780999529706 |
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
| Author | : Burrell, Darrell Norman |
| Publisher | : IGI Global |
| Total Pages | : 389 |
| Release | : 2024-06-17 |
| Genre | : Business & Economics |
| ISBN | : |
In today's rapidly evolving landscape of healthcare, social sciences, and technology, the complexity of interconnected challenges often leaves scholars feeling adrift in a sea of disparate information. As disciplines become increasingly intertwined, navigating the nexus of these fields poses a significant obstacle for academic scholars seeking comprehensive understanding and innovative solutions. A cohesive resource that effectively bridges these divides is necessary to progress and hampers efforts to address pressing issues such as healthcare disparities, ethical dilemmas in technology, and social justice concerns. Leadership Action and Intervention in Health, Business, Education, and Technology is a meticulously crafted guide thorugh the murky waters of interdisciplinary study, offering a comprehensive exploration of the critical intersections between healthcare, social sciences, and technology. This book empowers academic scholars to transcend disciplinary boundaries, foster collaboration, and drive meaningful change in an increasingly interconnected world.
| Author | : Ayantunji Gbadamosi |
| Publisher | : SAGE |
| Total Pages | : 626 |
| Release | : 2019-09-02 |
| Genre | : Business & Economics |
| ISBN | : 1526485400 |
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
| Author | : Timo Dietrich |
| Publisher | : Springer |
| Total Pages | : 214 |
| Release | : 2016-10-21 |
| Genre | : Business & Economics |
| ISBN | : 9811018359 |
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
| Author | : Hong Cheng |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 450 |
| Release | : 2009-11-24 |
| Genre | : Medical |
| ISBN | : 1449610080 |
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
| Author | : Austin Buffum |
| Publisher | : Solution Tree Press |
| Total Pages | : 286 |
| Release | : 2009-12-01 |
| Genre | : Education |
| ISBN | : 1934009903 |
Accessible language and compelling stories illustrate how RTI is most effective when built on the Professional Learning Communities at WorkTM process. Written by award-winning educators from successful PLC schools, this book demonstrates how to create three tiers of interventions—from basic to intensive—to address student learning gaps. You will understand what a successful program looks like, and the many reproducible forms and activities will help your team understand how to make RTI work in your school.
| Author | : Nancy R. Lee |
| Publisher | : SAGE Publications |
| Total Pages | : 625 |
| Release | : 2019-01-17 |
| Genre | : Business & Economics |
| ISBN | : 154435150X |
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
| Author | : P. S. H. Leeflang |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 682 |
| Release | : 2000-02-29 |
| Genre | : Business & Economics |
| ISBN | : 9780792377726 |
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
| Author | : Mark D. Wenner |
| Publisher | : |
| Total Pages | : 48 |
| Release | : 1992 |
| Genre | : Agriculture and state |
| ISBN | : |
| Author | : World Health Organization |
| Publisher | : World Health Organization |
| Total Pages | : 74 |
| Release | : 2020-10-05 |
| Genre | : Family & Relationships |
| ISBN | : 9240011714 |
