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| Author | : Graciela Tiscareño-Sato |
| Publisher | : |
| Total Pages | : 186 |
| Release | : 2020-11-03 |
| Genre | : |
| ISBN | : 9780997309065 |
Transitioning military service members, veterans, and spouses seeking meaningful employment matching their values will find this introspective personal branding process a critical step toward the marketing mindset.
| Author | : Graciela Tiscareño-Sato |
| Publisher | : |
| Total Pages | : 186 |
| Release | : 2020-11-03 |
| Genre | : |
| ISBN | : 9780997309065 |
Transitioning military service members, veterans, and spouses seeking meaningful employment matching their values will find this introspective personal branding process a critical step toward the marketing mindset.
| Author | : William Arruda |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2010-12-28 |
| Genre | : Business & Economics |
| ISBN | : 1118045068 |
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
| Author | : David Andrusia |
| Publisher | : |
| Total Pages | : 260 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780345423597 |
Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams. Marketing experts David Andrusia and Rick Haskins have consulted on brands for such diverse companies as Disney, Swatch Watch USA, and Revlon. Now they show you step-by-step how to develop, refine, and communicate your own unique brand. Inside you'll learn how to - Pinpoint your skills, your passions, and the "selling" parts of your personality with the exclusive Brand Assessment Test - Determine the needs of your target market - Create a Personal Branding Statement (P.B.S.) that says to your boss or potential employer: "You'd be crazy to go with anyone else." - Tailor your P.B.S. to the requirements of a specific job, industry, or client - Incorporate your brand in your resume, during job interviews, and in cultivating new employers or clients - Broadcast your brand--and receive the visibility to put you on top!
| Author | : Evelyn U. Salvador |
| Publisher | : |
| Total Pages | : 226 |
| Release | : 2010 |
| Genre | : Cover letters |
| ISBN | : 9781457114342 |
Finally, a companion to the groundbreaking Step-by-Step Resumes workbook. Step-by-Step Cover Letters uses a foolproof system of paragraph starters and an overall framework to help readers easily build outstanding cover letters that will get interviews and job offers.
| Author | : Lucy Werner |
| Publisher | : Practical Inspiration Publishing |
| Total Pages | : 185 |
| Release | : 2020-01-09 |
| Genre | : Business & Economics |
| ISBN | : 178860122X |
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
| Author | : Alan De Back and Michelle Carroll |
| Publisher | : Association for Talent Development |
| Total Pages | : 24 |
| Release | : 2014-07-08 |
| Genre | : Business & Economics |
| ISBN | : 160728507X |
In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. “Marketing Your Career Brand” will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs. This issue of TD at Work will show you: • how to define your career brand, and how to develop your marketing message • the tools you can use, including various social media, to market yourself • how to choose which tools to use, based on your intended audience and reason for being online • the differences between a general and federal resume.
| Author | : Lida D. Citroen |
| Publisher | : Palisades Publishing/Lida360 |
| Total Pages | : 356 |
| Release | : 2014-01 |
| Genre | : Business & Economics |
| ISBN | : 9780983169048 |
Your Next Mission: A personal branding guide for the military-to-civilian transition, is a powerful new employment resource available for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book specifically addresses the gap in current tools available for the military-to-civilian transition challenge by providing a clear, compassionate, and compelling guide to building a unique personal brand, evaluating career options based on individual values, and providing clarity in the job search process for veterans. With interviews from key executives from America s leading companies, transitioned veterans and veteran advocates, Your Next Mission provides insight, tools, confidence, and competitive advantage for the veterans next chapter in their lives. Author Lida Citroen offers numerous exercises, examples and scenarios for veterans to learn to promote their value on social networking; through in person networking, image and body language; and in the development of their core messages, including their elevator pitch.
| Author | : Pat Criscito |
| Publisher | : Barrons Educational Series |
| Total Pages | : 0 |
| Release | : 2010-11-01 |
| Genre | : Business & Economics |
| ISBN | : 9780764143502 |
“The perfect résumé,” says author Pat Criscito, “is the one that fits the personality of its owner, tempered, of course, by the expectations of the industry.” Writing and designing both paper and electronic versions of a résumé, and using them to build a brand identity on the Web, are the focus of the new 4th edition of Résumés that Pop!, formerly titled Designing the Perfect Résumé. This book shows job seekers exactly how to create distinctive résumés that reflect the unique personality of their owners—their strengths, their background and training, and their career goals. A Twelve-Step Résumé Writing Guide opens the book, outlining rules for creating the perfect résumé from a rough concept to a finished presentation. Chapters that follow discuss different kinds of résumé, including functional, chronological, executive, the curriculum vitae, and creative résumés. Then, the author shows job-seekers how to create and use electronic versions of their résumé, from e-mailable and scannable résumés to LinkedIn and Facebook profiles. Nowadays, job seekers should expect to be “Googled” by hiring managers before being called for an interview. This book helps readers manage their online reputations using blogs and e-folios at their own personal Web sites. Nearly 200 sample résumés included in this book can be adapted and personalized to fit the needs of each reader.
| Author | : Catherine Kaputa |
| Publisher | : Nicholas Brealey |
| Total Pages | : 280 |
| Release | : 2016-04-07 |
| Genre | : Business & Economics |
| ISBN | : 1857889975 |
What you need to know that you didn't learn at college! This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand? Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating Brand You.
