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The Visionary Brand

The Visionary Brand
Author: Bryan Smeltzer
Publisher: LiquidMind Press
Total Pages: 235
Release: 2022-02-08
Genre: Business & Economics
ISBN: 1737188112
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The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand

Building Brand Authority through Thought Leadership

Building Brand Authority through Thought Leadership
Author: Mayfair Digital Agency
Publisher: Mayfair Digital Agency
Total Pages: 10
Release: 2023-07-26
Genre: Business & Economics
ISBN:
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"Building Brand Authority through Thought Leadership" is a book that delves into the strategic approach of establishing a brand's influence and credibility in its industry. The book emphasizes the concept of 'thought leadership,' which involves becoming a recognized expert and a trusted source of valuable insights within a particular niche. Through a series of practical guidelines and real-world examples, the book illustrates how businesses and individuals can leverage thought leadership to strengthen their brand image, attract a loyal audience, and gain a competitive edge. By showcasing expertise and unique perspectives, thought leaders can engage with their target market and foster lasting relationships. The book also explores various content formats and channels, such as articles, videos, social media, and public speaking, to effectively communicate and disseminate thought leadership ideas. Ultimately, "Building Brand Authority through Thought Leadership" serves as a comprehensive resource for anyone seeking to position themselves or their organization as industry authorities, thereby driving growth and recognition.

Authority Marketing

Authority Marketing
Author: Adam Witty
Publisher: Forbesbooks
Total Pages: 160
Release: 2018-05-03
Genre: Business & Economics
ISBN: 9781946633132
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Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Authority Content

Authority Content
Author: David Jenyns
Publisher:
Total Pages: 166
Release: 2016-06-01
Genre:
ISBN: 9780646955643
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In today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.

Hype Yourself

Hype Yourself
Author: Lucy Werner
Publisher: Practical Inspiration Publishing
Total Pages: 185
Release: 2020-01-09
Genre: Business & Economics
ISBN: 178860122X
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***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

The Secret Strategies of Marketing

The Secret Strategies of Marketing
Author: Shah Mohammed
Publisher: D-Cube Designs
Total Pages: 308
Release: 2023-09-22
Genre: Business & Economics
ISBN:
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Unveiling the Psychology Behind Brand Success: Exploring Cognitive Biases in Marketing. Are you ready to discover the hidden keys to crafting irresistible marketing campaigns and decoding consumer decisions? Dive into the world of cognitive biases and their profound impact on branding and advertising with “The Secret Strategies of Marketing: How Brands Harness Cognitive Biases to Capture Hearts and Wallets.” Why This Book Matters: In a world bombarded by marketing messages, understanding the psychology that underpins consumer behaviour is the ultimate game-changer. Whether you’re a marketer, entrepreneur, business owner, or an inquisitive consumer, this book unravels the mysteries behind why certain brands resonate deeply while others remain forgettable. Your Guide to Cognitive Biases: This comprehensive guide explores a treasure trove of cognitive biases, from the well-known to the lesser-explored, offering profound insights into their applications and impact. From the allure of familiarity to the power of scarcity, you’ll journey through a spectrum of biases that influence every purchase decision. What’s in Store: Get ready to dive into the fascinating world of cognitive biases and marketing. Explore a rich array of biases, including but not limited to: The Zeigarnik Effect: How unfinished experiences captivate attention. The Decoy Effect: How an irrelevant option can shape choices. Confirmation Bias: Why consumers seek information that confirms their beliefs. Reciprocity Bias: How giving creates lasting brand loyalty. And many more that shape consumer perceptions, choices, and loyalties. Empower Your Marketing Strategy: Armed with these insights, you’ll wield the power to: Craft campaigns that resonate on a deeper emotional level. Build brand loyalty that stands the test of time. Develop messaging that captivates and converts. Navigate the fine line between persuasion and manipulation. Innovate marketing strategies that speak to the heart of consumer desires. Unlock Brand Success: It’s time to unlock the hidden doors to brand success. With “The Secret Strategies of Marketing,” you’ll emerge equipped with the knowledge and techniques to revolutionize your marketing approach, resonate deeply with your audience, and forge lasting connections that transcend traditional campaigns. Empower Yourself Against Manipulation: But it's not just about the brands -this book empowers you. Whether you're a business owner, marketer, or discerning consumer, understanding cognitive biases is your armour against manipulation. Develop a sharper eye to discern effective marketing from mere manipulation. Order Your Copy Today: Prepare to embark on a journey that redefines your understanding of marketing's potential. This book is more than just pages -It's your guide to unlocking the secrets behind consumer minds, paving the way for brand success like never before.

Capacity

Capacity
Author: Dr. Lisa Lindsay Wicker
Publisher: Archway Publishing
Total Pages: 148
Release: 2021-02-23
Genre: Business & Economics
ISBN: 1665701447
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In Capacity: Women Shattering The Limits – Now! Dr. Lisa Lindsay Wicker encourages women to take back their power, give themselves permission to win, develop their voice, be true to themselves, and get clear about their personal career vision. She provides a strategy for women to win by using their Capacity to break free and shatter any limits to design the career and life desired. Attend to the following thought, dear reader: Breaking through boundaries requires preparation. A recurring theme in the book is readiness. Dr. Wicker describes readiness as a choice. Are you ready to design a limitless future? If your answer is a resounding, “Yes!” you are prepared to deep dive into the chapters of Capacity: Women Shattering The Limits – Now! and definitively separate yourself from the rest. Dr. Lisa Lindsay Wicker has been carrying a weight since 2011. Seeing women race to the top of a career ladder, successfully doing more work with smaller teams, working long hours with no obvious comparator in view, and still not being handed the keys to the C-suite all wore heavy on Dr. Wicker for too many years as an executive in corporate America. Since then, she’s been collecting keys, preparing a suite of her own, and unselfishly designing a frame of reference for high-achieving women stretching into the uppermost heights of life and career. She shows off her handiwork in the pages of Capacity: Women Shattering The Limits – Now! Using seven (7) C’s, Dr. Wicker deconstructs the mindset rife with personal and professional inconsistencies and replaces it with a framework complete with skills to break into the realm of measuring up every day. Much like a master builder, she thoroughly inspects the current design for your life and, through her 7 C’s, helps women think and learn differently. The difference, at the completion of reconstruction, is a master plan designed and created to help break free and live a life without limits. At the foundation are guiding principles of how you do it! Readers open to exchanging the ant for the elephant approach to leadership, both in life and in the workplace, will benefit from reading this book. The code to a newly remodeled, custom life and access to the C-suite are all found here. Dr. Wicker encourages women to be concerned about “what your capacity is versus what your potential is.” These are words well-spoken from a brand authority and career strategy master who uses the chapters in this book as a depository for the reader to exchange lack of commitment for preparedness. Resolving to be “thoroughly used up,” and to empty herself of “impossible” thinking, Dr. Lisa Lindsay Wicker masterfully guides women out of the mold of limitation, self-imposed or otherwise.

Brand Power

Brand Power
Author: Paul Stobart
Publisher: Springer
Total Pages: 289
Release: 2016-07-27
Genre: Business & Economics
ISBN: 1349128406
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An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.

The Opt-Out Effect

The Opt-Out Effect
Author: Gerald E. Smith
Publisher: FT Press
Total Pages: 265
Release: 2015-12-18
Genre: Business & Economics
ISBN: 0134191587
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&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how. Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today’s customers and earns their loyalty. You’ll master new digital brand management best practices hands-on, via realistic exercises and well-tested worksheets and templates you can use in your own environment. Nicholson and Smith ground their recommendations in evidence, unveiling important new research from Pitney Bowes and Kitewheel that illuminates the viewpoints of nearly 1,000 marketers and 1,000 consumers across several leading industries. Learn how to: Quantify what opt-out is costing your business in dollars and cents Control opt-out by empowering customers with opt-up, opt-down, and opt-in user preferences Reframe brand strategy as customer-centric, building on radically new assumptions, languages, and beliefs about marketing Use customer analytics to listen to, sense, and engage customers “in the moment” Apply customer-centric concepts such as Opt-Out Monetization, Customer-Driven Brand Loyalty, Customer-Driven Lifetime Value, and Customer-Driven Brand Equity Profitably empower customers to control their messaging, media, channels, offerings, and more Integrate your key customer relationship measures in a complete e-driven customer managed marketing framework that helps you clarify your goals, priorities, and performance

The New Strategic Brand Management

The New Strategic Brand Management
Author: Jean-Nol︠ Kapferer
Publisher: Kogan Page Publishers
Total Pages: 516
Release: 2004
Genre: Business & Economics
ISBN: 9780749442835
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Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.