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Bold Brand 2.0

Bold Brand 2.0
Author: Josh Miles
Publisher:
Total Pages: 314
Release: 2017-09-18
Genre:
ISBN: 9780692955901

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Bold Brand(TM) is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients. While branding is at its heart a "creative process," for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand. So what are you waiting for? Let's go!


Bold

Bold
Author: Shaun Smith
Publisher: Kogan Page Publishers
Total Pages: 336
Release: 2011-04-03
Genre: Business & Economics
ISBN: 0749463457

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WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.


Modern Minimal

Modern Minimal
Author: Alissa Haight Carlton
Publisher: C&T Publishing Inc
Total Pages: 148
Release: 2012-02-01
Genre: Crafts & Hobbies
ISBN: 1607054876

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Bring sleek, modern aesthetics to your quilts with 20 “stylish yet deceivingly simple quilt patterns” in this “must-have book” (Modern Patchwork). A co-founder of The Modern Quilt Guild, Alissa Haight Carlton has been at the forefront of this exciting movement in quilting. In Modern Minimal, she shares twenty original patterns that use negative space and bold colors to make gorgeously elegant—and surprisingly simple—quilts. Along with these projects, Alissa explains quilting techniques such as straight, strip, and even improvisational piecing. These beginner-friendly designs are perfect for solid fabrics accented with your favorite prints.


Tobacco

Tobacco
Author: Charles A. Lilley
Publisher:
Total Pages: 868
Release: 1919
Genre: Tobacco industry
ISBN:

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Fashion Branding Reinvented

Fashion Branding Reinvented
Author: Priya Shahi
Publisher: Abhishek Publications
Total Pages: 200
Release: 2024-06-01
Genre: Business & Economics
ISBN: 9356526389

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Fashion Branding Reinvented The New Age Approach" explores the transformative shifts in the fashion industry, focusing on how branding strategies have evolved in response to changing consumer behaviors, technological advancements, and global market dynamics. The book delves into innovative approaches that fashion brands are adopting to stay relevant and competitive, from leveraging social media and influencer partnerships to embracing sustainability and ethical practices. By analyzing case studies of leading fashion houses and emerging designers, the book offers insights into the contemporary branding landscape and provides practical guidance for building a compelling and resilient brand in today's fast-paced fashion world.


Extra Bold

Extra Bold
Author: Ellen Lupton
Publisher: Chronicle Books
Total Pages: 223
Release: 2021-06-25
Genre: Design
ISBN: 1648960227

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Extra Bold is the inclusive, practical, and informative (design) career guide for everyone! Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. • Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them. • Interviews showcase people at different stages of their careers. • Biographical sketches explore individuals marginalized by sexism, racism, and ableism. • Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more. A new take on the design canon. • Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking. • Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. • Adds new voices to the dominant design canon. Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.


The Complete Idiot's Guide to Business Success In Your 20s & 30s

The Complete Idiot's Guide to Business Success In Your 20s & 30s
Author: Robert Sofia
Publisher: Penguin
Total Pages: 436
Release: 2009-11-03
Genre: Business & Economics
ISBN: 1101149531

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Calling all go-getters! Even in this economy, an outstanding business career for 20- and 30- somethings is possible, and this book can help get them on the fast track to success. It includes: finding motivation; setting goals; networking; how to work with and rise through management; and overcoming specific obstacles. ? Addresses an age-specific set of obstacles and issues ? Author has experience with early business success ? Even more necessary during the recent economic downturn


Bold

Bold
Author: Peter H. Diamandis
Publisher: Simon and Schuster
Total Pages: 336
Release: 2016-02-23
Genre: Business & Economics
ISBN: 1476709580

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Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).


Consumer Packaging Strategy

Consumer Packaging Strategy
Author: Huda Khan
Publisher: Taylor & Francis
Total Pages: 141
Release: 2022-08-18
Genre: Design
ISBN: 1000637689

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The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.


XSLT

XSLT
Author: Doug Tidwell
Publisher: "O'Reilly Media, Inc."
Total Pages: 986
Release: 2008-03-15
Genre: Computers
ISBN: 0596527217

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There's been great anticipation surrounding the release of XSLT 2.0, the new language specification that's critical for converting XML documents into other formats, such as HTML code or a PDF file. The XSLT 2.0 specification is approaching completion at long last, but unfortunately, version 2.0's delays and complexity have forced developers to rely on the XSLT 1.0 standard longer than they anticipated. Both specifications will be in use during what is likely to be a long transition period. The second edition of XSLT incorporates new material for XSLT 2.0 and expounds on the lessons learned over the last six years of XSLT 1.0 use. Whether you're looking for the latest and greatest in XSLT 1.0 techniques, or is moving on to XSLT 2.0, this new edition of XSLT will address your needs. The book includes plenty of practical, real-world examples to show you how to apply XSLT stylesheets to XML data using either version. You'll get a thorough understanding of XSLT and XPath and their relationship to other web standards, along with recommendations for a honed toolkit in an open platform-neutral, standards-based environment. Author Doug Tidwell starts with the basics: simple stylesheets and methods for setting up transformation engines. Then he works through examples that develop your understanding of the many parts of XSLT, particularly XSLT's template-based approach to transformations. This new edition has been updated to explain XSLT 2.0's many dependencies, notably XML Schema and XPath 2.0.