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Driven

Driven
Author: David Kiley
Publisher: John Wiley & Sons
Total Pages: 348
Release: 2004-04-02
Genre: Business & Economics
ISBN: 9780471269205

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An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.


Electric Vehicles and the BMW I3

Electric Vehicles and the BMW I3
Author: David Bricknell
Publisher:
Total Pages: 176
Release: 2017-08-22
Genre:
ISBN: 9781522004875

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This is a book about Electric Vehicles and, in particular, the BMW i3. It covers the performance and technical information useful to the growing Electric Vehicle community that are different to those of an Internal Combustion Engine car, including: Dynamics, Battery, Charging, Motors and Drives, Cooling and Heating, and Range Extender.


The Complete Book of BMW

The Complete Book of BMW
Author: Tony Lewin
Publisher:
Total Pages: 396
Release:
Genre: Transportation
ISBN: 9781610592055

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The Complete Book of BMW is a master work. The word 'definitive' is a bold claim but this book should be viewed in this light. It is the most comprehensive survey of BMW Group models from the 501 right up to this year's 1 and 6 Series published in the English language. Data tables covering specifications, production volumes and prices will be invaluable to the BMW enthusiast and the layout and production volumes are second to none. Tony Lewin deserves high praise for this outstanding book. - Chris Willows, Corporate Communications Director, BMW Great Britain BMW is the most remarkable phenomenon to hit the auto industry in a generation. Celebrated for its luxury sports cars, motorcycles and aero engines in the pre-war era, it squandered its glamorous heritage in the 1950s; on its knees and near-bankrupt, it was rejected as a lost cause when offered by desperate banks to Mercedes-Benz. But thanks to a wealthy German aristocrat, a brilliant engineer and a young and inspirational manager, Mercedes would soon regret not having scooped up the once-glorious firm: pioneering the concept of the compact, high-quality sports saloon, the visionary new team systematically built BMW into the spectacular success we know today. Through the most expressive medium of all - the cars themselves - The Complete Book of BMW tells the story of one of the most remarkable turnarounds of the century. From the iconic 2002tii of the 1960s through the mighty M3 of the 1990s to today's born-again MINI and the crowning glory of the Rolls-Royce Phantom.- Every model since 1962- Technical specifications and performance data- Production and sales data- Key decisions that made BMW great- Von Kuenheim's brilliant template- Taking technology leadership- 1,600 color photographs- The new focus: premium at every levelAbout the AuthorTony Lewin is an automotive writer and commentator specializing in the business and design sides of the auto industry. He has reported on the automobile sector for more than two decades as editor of industry publications such as What Car?, Financial Times Automotive World and World Automotive Manufacturing, and as a regular columnist in magazines and newspapers in Europe, Japan and the United States.General AudienceThe Complete Book of BMW tells the remarkable story of the company and its cars. From the luxury sports cars and motorcycles of the pre-war era through its rebirth at the hands of a wealthy German aristocrat, a brilliant engineer, and an inspired manager during the past two decades, the book uses the most expressive medium of all-the cars themselves-to illustrate the story of one of the most remarkable turnarounds in automotive history.


The BMW Century, 2nd Edition

The BMW Century, 2nd Edition
Author: Tony Lewin
Publisher: Motorbooks International
Total Pages: 245
Release: 2022-07-19
Genre: Technology & Engineering
ISBN: 0760373779

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The BMW Century details more than one hundred years of BMW from its historic aviation roots to today’s trend-setting cars and motorcycles.


Genesis

Genesis
Author: Jackie Jouret
Publisher:
Total Pages:
Release: 2020-05-15
Genre:
ISBN: 9780999423387

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The BMW Century

The BMW Century
Author: Tony Lewin
Publisher: Motorbooks International
Total Pages: 243
Release: 2016-11
Genre: Business & Economics
ISBN: 0760350175

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The BMW Century profiles one hundred years of BMW car and motorcycle manufacturing a decade at a time with gorgeous photos and detailed text.


BMW I

BMW I
Author: Andreas Braun
Publisher:
Total Pages: 0
Release: 2018
Genre: Automated vehicles
ISBN: 9783777430225

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"Electromobility is the key topic when it comes to our mobility in the future. The BMW Group is Germany's main pioneer in the field, so what does its vision look like? THis volume presents for the first time an in-depth portrait of BMW i's workshop of ideas and describes the concern's multi-faceted concept for sustainable and visionary mobility and even autonomous driving. Superb close-ups and design drawings introduce all models from the BMW i3 and the BMW i8 to the BMW i Vision Dynamics."--Back cover


Inside the BMW Factories

Inside the BMW Factories
Author: Graham Robson
Publisher: Motorbooks
Total Pages: 192
Release: 2008-11-07
Genre: Transportation
ISBN: 9780760334638

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BMW’s Bavarian blue and white propeller logo harks back to its early twentieth-century roots as an aircraft engine manufacturer. How this venerable company weathered two world wars, moved from aircraft to motorcycles and, finally, to the cars that would provide its greatest glory is the remarkable story recounted in this book. With unique access to BMW’s factories and archives, author Graham Robson gives readers an inside look at how the great German automaker works and how its methods have evolved over the decades. Visiting factories throughout Germany and in the United States he offers readers a rare, behind the scenes, nuts-and-bolts account of how BMW produces its famed models. Illustrated with rare photographs from BMW’s own archives, this book constitutes an unprecedented tour of the history and culture of one of the world’s great automakers.


Digital Darwinism

Digital Darwinism
Author: Tom Goodwin
Publisher: Kogan Page Publishers
Total Pages: 241
Release: 2018-04-03
Genre: Business & Economics
ISBN: 074948229X

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Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.


The Modern Language Review

The Modern Language Review
Author:
Publisher:
Total Pages: 1064
Release: 1914
Genre: Philology, Modern
ISBN:

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