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Blunders in International Business

Blunders in International Business
Author: David A. Ricks
Publisher: John Wiley & Sons
Total Pages: 192
Release: 2009-02-09
Genre: Business & Economics
ISBN: 1405153172

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This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.


International Business Blunders

International Business Blunders
Author: Densil A. Williams
Publisher: Emerald Group Publishing
Total Pages: 160
Release: 2019-02-19
Genre: Business & Economics
ISBN: 1787692191

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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.


International Business Blunders

International Business Blunders
Author: Densil A. Williams
Publisher: Emerald Group Publishing
Total Pages: 160
Release: 2019-02-19
Genre: Business & Economics
ISBN: 1787692213

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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.


Who's who in International Business Education and Research

Who's who in International Business Education and Research
Author: William F. Shepherd
Publisher: Edward Elgar Publishing
Total Pages: 500
Release: 1999-01-01
Genre: Business & Economics
ISBN: 9781781959763

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'This work is recommended for corporate libraries whose companies are involved in international business, and for academic libraries affiliated with colleges of business.' - Kay M. Stebbins, Choice This project is distinctive in that it really is a 'Who's Who' rather than a directory of all scholars engaged in international business education and research.


International Marketing Blunders

International Marketing Blunders
Author: Michael D. White
Publisher: Laxmi Publications, Ltd.
Total Pages: 192
Release: 2010
Genre: Business failures
ISBN: 9788131807590

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A Short Course in International Marketing Blunders

A Short Course in International Marketing Blunders
Author: Charles Mitchell
Publisher:
Total Pages: 192
Release: 2001-08
Genre: Business failures
ISBN: 9781885073600

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This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.