Bigger Isnt Necessarily Better PDF Download

The Marketing Game explores the covert strategies and secrets of the world's most savvy enterprises. The book presents clear and straightforward methods to outsmart a competitor and obtain market dominance. The strategies are principally aimed toward the small entrepreneur and explains, no matter what the nature of the business, how to benefit from the tried and trusted marketing principles of the world's leading multinationals such as Coca-Cola, Procter & Gamble and The Walt Disney Company. Eric Shulz, one of the world's leading marketers, explores many new marketing revelations, including: * Brainstorming techniques proven to be five times more effective at getting great results. * Product positioning and branding strategies that will create a competitive advantage. * The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with customers. * Consumer promotions based on the Three Ingredients of Great Promotions. * The Big Bang Theory for creating sensational special events and promotions.