Beyond The Marketplace PDF Download
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Author | : Roger Friedland |
Publisher | : Routledge |
Total Pages | : 365 |
Release | : 2019-08-21 |
Genre | : Social Science |
ISBN | : 1000660206 |
Download Beyond the Marketplace Book in PDF, ePub and Kindle
For at least a half-century, there has been active debate on the nature of the economy between classical and neoclassical economists and advocates of a more -substantivist- approach (most recently, cultural anthropologists)... The essays are uniformly well written and excellently documented... Heartily recommended for academic libraries, community college level up. --S. M. Soiffer, Choice
Author | : Jean-Marie Dru |
Publisher | : John Wiley & Sons |
Total Pages | : 312 |
Release | : 2002-04-29 |
Genre | : Business & Economics |
ISBN | : |
Download Beyond Disruption Book in PDF, ePub and Kindle
In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.
Author | : Roger Friedland |
Publisher | : |
Total Pages | : 365 |
Release | : 1990-06-30 |
Genre | : |
ISBN | : 9783110126945 |
Download Beyond the Marketplace Book in PDF, ePub and Kindle
Author | : Allan Hunt Badiner |
Publisher | : Parallax Press |
Total Pages | : 353 |
Release | : 2005-08-10 |
Genre | : Philosophy |
ISBN | : 1935209590 |
Download Mindfulness in the Marketplace Book in PDF, ePub and Kindle
Mindfulness in the Marketplace suggests a reorientation of consumers from passive purchasers to aware, responsible citizens who see the dynamic connection between their purchases and their values. The Middle Path of Buddhism is not to avoid all consumption, but to consume mindfully in a manner that protects ourselves and all living systems. This anthology outlines a path of compassionate resistance to global corporatization, and offers a view of getting into right relationship with the Earth. Includes the Dalai Lama, Thich Nhat Hanh, Stephen Batchelor, and Joanna Macy.
Author | : Guillaume D. Johnson |
Publisher | : Springer |
Total Pages | : 283 |
Release | : 2019-03-26 |
Genre | : Business & Economics |
ISBN | : 3030117111 |
Download Race in the Marketplace Book in PDF, ePub and Kindle
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Author | : Roger Friedland |
Publisher | : Routledge |
Total Pages | : 365 |
Release | : 2019-08-21 |
Genre | : Social Science |
ISBN | : 1000675920 |
Download Beyond the Marketplace Book in PDF, ePub and Kindle
For at least a half-century, there has been active debate on the nature of the economy between classical and neoclassical economists and advocates of a more -substantivist- approach (most recently, cultural anthropologists)... The essays are uniformly well written and excellently documented... Heartily recommended for academic libraries, community college level up. --S. M. Soiffer, Choice
Author | : Jeffrey L. Bowman |
Publisher | : John Wiley & Sons |
Total Pages | : 195 |
Release | : 2015-10-05 |
Genre | : Business & Economics |
ISBN | : 1119100259 |
Download Reframe The Marketplace Book in PDF, ePub and Kindle
Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base. Reframe the Marketplace is your guide to modernizing your business approach and growing your business with EVERY customer in mind. Marketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing. In Reframe the Marketplace, Bowman shows you how to identify your organization’s underserved markets, their nuanced needs, and build the best customer experiences based on research and insights. From Blacks, LatinX, women, LGBQT+, youth markets and more, you'll learn to go beyond ethnic targeting to true engagement with your customers to uncover opportunities that shape their world and inspire a love for your products. Discover how to: Modernize your marketing and communications approach to reflect the New America. Design and build a more diverse and inclusive approach to marketing planning, product design, customer experience and go-to-market. Grow your business with input from traditionally underserved markets or what was once called minorities. Effectively reach new customers and emerging markets in a personalized way. Engage in meaningful conversations with employees, consumers and drive change from the inside and outside of your organization. Your customers are diverse, they demand personalized experiences and they’re willing to evangelize for the brands they love. They will reward brands who authentically meet their needs. They are speaking up, taking action, and calling for change. It’s time to listen or lose out. Reframe the Marketplace is your key to staying relevant and in business.
Author | : Derek Bok |
Publisher | : Princeton University Press |
Total Pages | : 247 |
Release | : 2009-02-14 |
Genre | : Business & Economics |
ISBN | : 1400825490 |
Download Universities in the Marketplace Book in PDF, ePub and Kindle
Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.
Author | : Alpheus Bingham |
Publisher | : FT Press |
Total Pages | : 269 |
Release | : 2011-03-25 |
Genre | : Business & Economics |
ISBN | : 0132312867 |
Download The Open Innovation Marketplace Book in PDF, ePub and Kindle
Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.
Author | : Edward B. Keller |
Publisher | : Simon and Schuster |
Total Pages | : 306 |
Release | : 2012-05-22 |
Genre | : Business & Economics |
ISBN | : 1451640064 |
Download The Face-to-Face Book Book in PDF, ePub and Kindle
The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.