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| Author | : Vijay Govindarajan |
| Publisher | : St. Martin's Press |
| Total Pages | : 193 |
| Release | : 2013-09-24 |
| Genre | : Business & Economics |
| ISBN | : 1466835419 |
Download Beyond the Idea Book in PDF, ePub and Kindle
The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book. Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams. By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble's parable. Beyond the Idea shows exactly how to: - Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists. - Manage any innovation initiative as a disciplined experiment. - Implement three distinct models for moving from ideas to action. Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.
| Author | : Phil McKinney |
| Publisher | : Hachette Books |
| Total Pages | : 231 |
| Release | : 2012-02-07 |
| Genre | : Business & Economics |
| ISBN | : 1401304133 |
Download Beyond the Obvious Book in PDF, ePub and Kindle
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
| Author | : Alex Niven |
| Publisher | : Watkins Media Limited |
| Total Pages | : 140 |
| Release | : 2019-12-10 |
| Genre | : Political Science |
| ISBN | : 1912248638 |
Download New Model Island Book in PDF, ePub and Kindle
A study of place, identity, music, politics and regionalism which calls for a radical restructuring of the British Isles. In the early twenty-first century, "Englishness" suddenly became a hot topic. A rash of art exhibitions, pop albums and coffee table books arrived on the scene, all desperate to recover England’s lost national soul. But when we sweep away the patriotic stereotypes, we begin to see that England is a country that does not — and perhaps should not — exist in any essential sense. In this provocative text combining polemic and memoir, Alex Niven argues that the map of the British Isles should be torn apart completely as we look towards a time of radical political reform. Rejecting outdated nationalisms, Niven argues for a renovated model of culture and governance for the islands — a fluid, dynamic version of regionalism preparing the way for a new "dream archipelago".
| Author | : Jill Soley |
| Publisher | : Morgan James Publishing |
| Total Pages | : 174 |
| Release | : 2019-02-05 |
| Genre | : Business & Economics |
| ISBN | : 1642791261 |
Download Beyond Product Book in PDF, ePub and Kindle
Beyond Product serves as a roadmap for dreamers, big idea people, founders, entrepreneurs, and trailblazers to transport their ideas from concept to successful business. Is this the Golden Age of the Founder? With only an idea and some change from the couch, a whole new generation of entrepreneurs are building apps, launching businesses, and developing creative new solutions for long-existing problems. People laud the successes, but the truth is Most of these new businesses fail. The world expects the creators of these brilliant ideas to be great at everything, but most struggle along the way. The best product doesn't always win. Even good products need a good strategy for bringing them to market. Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses. More than 50 business leaders have lent their perspectives and joined with marketers Todd Wilms and Jill Soley to help the big-idea crowd bring their passion to the marketplace and find their customer. Beyond Product shows founders how to take their organization through various stages of growth, overcome obstacles, and learn from common mistakes. For every founder who ever found it lonely at the top, this roadmap serves as a coveted best friend as they launch their great idea into the market.
| Author | : Jon Gertner |
| Publisher | : Penguin |
| Total Pages | : 432 |
| Release | : 2012-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1101561084 |
Download The Idea Factory Book in PDF, ePub and Kindle
The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
| Author | : Jonathan Finn |
| Publisher | : McGill-Queen's Press - MQUP |
| Total Pages | : 208 |
| Release | : 2020-09-23 |
| Genre | : Sports & Recreation |
| ISBN | : 0228004527 |
Download Beyond the Finish Line Book in PDF, ePub and Kindle
In the 1880s photographers and sports enthusiasts confidently declared the end of dead heats in sporting competition. Reflecting a broader social belief in technology, proponents of the camera stressed that the device could provide definitive proof of who won and who lost. Yet despite this remedy for the inadequate human eye, competitive races between horses, boats, and bicycles ended too close to call a sole champion. More than a century later, when cameras can subdivide the second into ten-thousandths and beyond, athletes continue to cross the finish line in ties. In this fascinating journey through the history of the photo-finish in sports, Jonathan Finn shows how innovation was animated by a drive for ever more precise tools and a quest for perfect measurement. As he traces the technological developments inspired by this crusade - from the evolution of the still camera to movie cameras, ultimately leading to complex contemporary photo-finish systems - Finn uncovers the social implications of adopting and contesting the photograph as evidence in sport. At every turn empirical obsession intersects with the unpredictability of sports, creating a paradox wherein the precision offered by photo-finish technology far exceeds the realities of human performance and its measurement. Separating athletes by the hundredth, thousandth, or ten-thousandth of a second is often a fiction that comes with significant material and cultural implications. A lively biography of a critical technology, Beyond the Finish Line illuminates the cultural role of the photo-finish in win-at-all-costs culture and warn that in our pursuit for precision we may threaten the human element of sport that galvanizes mere spectators into fans.
| Author | : Andy Morrison |
| Publisher | : Grist Ltd |
| Total Pages | : 56 |
| Release | : 2003 |
| Genre | : |
| ISBN | : 0954279948 |
Download Going beyond the idea: Delivering successful corporate innovation Book in PDF, ePub and Kindle
| Author | : James Charles Collins |
| Publisher | : Business & Professional Division |
| Total Pages | : 268 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : |
Download Beyond Entrepreneurship Book in PDF, ePub and Kindle
This inspiring and yet eminently practical guide shows entrepreneurs how to steer a company to enduring greatness. Leadership style, vision, corporate strategy, innovation, tactical excellence and other key elements are all explored in depth.
| Author | : Michael A. Stelzner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 272 |
| Release | : 2011-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1118102789 |
Download Launch Book in PDF, ePub and Kindle
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
| Author | : Chris Trimble |
| Publisher | : Macmillan |
| Total Pages | : 400 |
| Release | : 2013-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1743516002 |
Download Beyond the Idea Book in PDF, ePub and Kindle
Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-in-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams. By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble's parable. Beyond the Idea shows exactly how to build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists; manage any innovation initiative as a disciplined experiment; and implement three distinct models for moving from ideas to action.
