Best Practices In Hospitality And Tourism Marketing And Management PDF Download
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| Author | : Ana María Campón-Cerro |
| Publisher | : Springer |
| Total Pages | : 369 |
| Release | : 2018-07-30 |
| Genre | : Social Science |
| ISBN | : 3319916920 |
Download Best Practices in Hospitality and Tourism Marketing and Management Book in PDF, ePub and Kindle
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
| Author | : Robert D. Reid |
| Publisher | : John Wiley and Sons |
| Total Pages | : 673 |
| Release | : 2009-02-09 |
| Genre | : Business & Economics |
| ISBN | : 0470088583 |
Download Hospitality Marketing Management Book in PDF, ePub and Kindle
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
| Author | : Haemoon Oh |
| Publisher | : Routledge |
| Total Pages | : 566 |
| Release | : 2009-11-04 |
| Genre | : Business & Economics |
| ISBN | : 1136399968 |
Download Handbook of Hospitality Marketing Management Book in PDF, ePub and Kindle
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
| Author | : Salleh Mohd Radzi |
| Publisher | : CRC Press |
| Total Pages | : 1017 |
| Release | : 2016-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1315386968 |
Download Heritage, Culture and Society Book in PDF, ePub and Kindle
Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.
| Author | : Rich Harrill |
| Publisher | : Institute for Tourism Research University of South Carolina |
| Total Pages | : 194 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
Download Guide to Best Practices in Tourism and Destination Management Book in PDF, ePub and Kindle
| Author | : Nedelea, Alexandru-Mircea |
| Publisher | : IGI Global |
| Total Pages | : 345 |
| Release | : 2016-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1466697628 |
Download Strategic Tools and Methods for Promoting Hospitality and Tourism Services Book in PDF, ePub and Kindle
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
| Author | : Robert D. Reid |
| Publisher | : Van Nostrand Reinhold Company |
| Total Pages | : 424 |
| Release | : 1989 |
| Genre | : Business & Economics |
| ISBN | : |
Download Hospitality Marketing Management Book in PDF, ePub and Kindle
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
| Author | : Stowe Shoemaker |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Hospitality industry |
| ISBN | : 9780131708273 |
Download Marketing Essentials in Hospitality and Tourism Book in PDF, ePub and Kindle
No further information has been provided for this title.
| Author | : Information Resources Management Association |
| Publisher | : Business Science Reference |
| Total Pages | : 525 |
| Release | : 2020 |
| Genre | : Branding (Marketing) |
| ISBN | : 9781799824695 |
Download Destination Management and Marketing Book in PDF, ePub and Kindle
"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--
| Author | : Saurabh Kumar Dixit |
| Publisher | : Taylor & Francis |
| Total Pages | : 143 |
| Release | : 2021-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1000442659 |
Download Consumer Behaviour in Hospitality and Tourism Book in PDF, ePub and Kindle
Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.
