Beacon Technologies PDF Download

Proximity technology, in particular Bluetooth beacons, are a major source of business opportunity and iBeacon and Proximity Technologies: The Solutions Architect's Guide to the Beacosystem provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards--iBeacon, UriBeacon, Bluetooth 4.0, AltBeacon--and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. This book has been written for solutions architects, be they a businessperson or a technologist. Solutions architects have many titles: Venture Capitalist, Founder, CEO, Strategist, Product Manager, CTO, Business Development, or Developer. Author Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. www.linkedin.com/in/stevestatler What you'll learn Digital Physical Convergence - Learn the implications of this disruptive force and the new applications it makes possible. Standards - Learn the key standards that solutions developers need to understand to capitalize on the opportunity: iBeacon, UriBeacon, Bluetooth 4.0, AltBeacon. Beacon Networks - A new phenomenon that is not well understood but will be hugely significant in terms of driving strategic decisions and creating wealth. Other Technologies: Beacons are a catalyst for the creation of a Proximity ecosystem; technologies like visual light communication, magnetic resonance, and RFID are key tools that complement the strengths and weaknesses of Bluetooth beacons. Understanding these is key to architecting a successful solution. The Beacosystem framework: The method of structuring the analysis of this ecosystem. Included at the top layer are the applications. You'll learn a systematic way of understanding the solutions that beacons can enable. Who this book is for This book has been written for solutions architects, be they a businessperson or a technologist. Solutions architects have many titles: Venture Capitalist, Founder, CEO, Strategist, Product Manager, CTO, Business Development or Developer. Having a common understanding of what beacons can do and what they can't do and the types of players that are engaging in the Beacosystem is essential to reap the rewards and avoid the pitfalls when digital and physical worlds collide. In an age of lean startups and agile teams, it's important for engineers to understand the use cases and operational issues that drive the sometimes unstated requirements for their work. Business people can waste time and effort if they don't understand the constraints of what can and cannot be achieve with proximity technology.