Basics Typography 03 Understanding Type PDF Download
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| Author | : Michael Harkins |
| Publisher | : AVA Publishing |
| Total Pages | : 0 |
| Release | : 2013-04-01 |
| Genre | : Design |
| ISBN | : 9782940411825 |
Download Basics Typography 03: Understanding Type Book in PDF, ePub and Kindle
Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
| Author | : Gavin Ambrose |
| Publisher | : AVA Publishing |
| Total Pages | : 187 |
| Release | : 2005-06 |
| Genre | : Art |
| ISBN | : 2940373353 |
Download Basics Design 03: Typography Book in PDF, ePub and Kindle
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
| Author | : Michael Harkins |
| Publisher | : A&C Black |
| Total Pages | : 186 |
| Release | : 2011-09-01 |
| Genre | : Design |
| ISBN | : 2940411557 |
Download Basics Typography 02: Using Type Book in PDF, ePub and Kindle
Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.
| Author | : James Craig |
| Publisher | : |
| Total Pages | : 175 |
| Release | : 1974 |
| Genre | : Layout (Printing) |
| ISBN | : |
Download Designing with Type Book in PDF, ePub and Kindle
| Author | : Gavin Ambrose |
| Publisher | : A&C Black |
| Total Pages | : 202 |
| Release | : 2011-08-31 |
| Genre | : Design |
| ISBN | : 294041176X |
Download The Fundamentals of Typography Book in PDF, ePub and Kindle
Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
| Author | : Tony Seddon |
| Publisher | : Yale University Press |
| Total Pages | : 194 |
| Release | : 2016-08-16 |
| Genre | : Design |
| ISBN | : 0300222378 |
Download Essential Type Book in PDF, ePub and Kindle
A comprehensive and beautifully illustrated guide to fonts, essential for anyone who engages with type in their daily lives Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics. This beautifully illustrated, easy to use companion is the perfect guide to everything typographic. Tony Seddon provides an essential lexicon that explains the history and functionality of 140 type terms and 20 unique typeface classifications. The book also features a timeline of typeface classification from the mid-15th century to the present day, and concludes with a chapter detailing over 40 important typeface families that reflect the history of typeface development and typographic style from the earliest days of movable type. Essential Type will help to build your knowledge of type and typeface use with a clear and comprehensive "what is it" and "why use it" approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif to sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2009 |
| Genre | : |
| ISBN | : |
Download Basics Typography Book in PDF, ePub and Kindle
| Author | : Ilene Strizver |
| Publisher | : John Wiley & Sons |
| Total Pages | : 498 |
| Release | : 2010-08-20 |
| Genre | : Design |
| ISBN | : 0470637552 |
Download Type Rules! Book in PDF, ePub and Kindle
From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts
| Author | : James Craig |
| Publisher | : |
| Total Pages | : 188 |
| Release | : 1990 |
| Genre | : Art |
| ISBN | : 9780823004515 |
Download Basic Typography Book in PDF, ePub and Kindle
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.
| Author | : Gavin Ambrose |
| Publisher | : |
| Total Pages | : 200 |
| Release | : 2018 |
| Genre | : Graphic design (Typography) |
| ISBN | : 9782940476121 |
Download The Fundamentals of Typography Book in PDF, ePub and Kindle
"The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises."--Bloomsbury Publishing.
