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| Author | : Virginia Grose |
| Publisher | : A&C Black |
| Total Pages | : 186 |
| Release | : 2011-12-01 |
| Genre | : Business & Economics |
| ISBN | : 2940411344 |
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
| Author | : Virginia Grose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2011-12-28 |
| Genre | : Business & Economics |
| ISBN | : 294044739X |
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
| Author | : Virginia Grose |
| Publisher | : A&C Black |
| Total Pages | : 186 |
| Release | : 2011-12-01 |
| Genre | : Design |
| ISBN | : 2940411840 |
Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
| Author | : David Shaw |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 176 |
| Release | : 2017-01-12 |
| Genre | : Business & Economics |
| ISBN | : 1474252931 |
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
| Author | : Claudia E. Henninger |
| Publisher | : Springer |
| Total Pages | : 270 |
| Release | : 2017-06-27 |
| Genre | : Business & Economics |
| ISBN | : 3319512536 |
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
| Author | : L. Fleming Fallon (Jr.) |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 526 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 0763756814 |
In the wake of 9/11, effective management of public health departments has become vitally important, as these organizations and agencies will be in the front line of any bioterror or chemical attack. Written by practitioners for other practitioners and students who want to pursue public health careers, this book provides a practical, non-theoretical approach useful for the hands-on management of these complex organizations and their daily operations. With accessible writing and many real life applications, this concise new volume serves departments at all levels--federal, state, city and county.
| Author | : Olga Mitterfellner |
| Publisher | : Routledge |
| Total Pages | : 273 |
| Release | : 2019-11-14 |
| Genre | : Business & Economics |
| ISBN | : 042983716X |
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
| Author | : Virginia Grose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 175 |
| Release | : 2021-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1350079677 |
"Explores the business of fashion, including concept, trend and idea generation, design strategy and product development, retail strategy, supply chains and logistics"--
| Author | : Fashionary International Limited |
| Publisher | : |
| Total Pages | : |
| Release | : 2018-01-25 |
| Genre | : |
| ISBN | : 9789887710974 |
The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.
| Author | : Nancy Summers |
| Publisher | : Thomson Brooks/Cole |
| Total Pages | : 0 |
| Release | : 2011-04-14 |
| Genre | : Social case work |
| ISBN | : 9781133314165 |
This text/workbook is a step-by-step guide through the case management process, from intake and assessment to referrals and termination. The 4th edition focuses on what is most important for you to consider, document, and pass along in each step of the human services process. Chapters walk through each step of the case management process, while realistic exercises drawn from active professionals expose students to a broad range of true-to-life circumstances and difficulties. A DVD, available for purchase, demonstrates the skills and theory in action, providing you with a more robust understanding of case management.
